Martech

JANUARY 17, 2023

Your operating model should generate a competitive edge compared to the other service providers your clients or in-house customers could use. ” The idea of a best practice — having a single method or technique superior to all others — is naive in today’s modern marketing environment. standardized “best practices.”

Performance Marketing 120

Performance Marketing Manufacturing Marketers Marketing 120

Martech

APRIL 7, 2025

Add to this the recognition that a tiny percentage of our potential customers are in-market at any time. The meltdown of growth-at-all-costs in SaaS indicates the need for agility and a call to rethink how we go to market. What worked in the past won’t work in the future. CFOs can relate to those metrics.

Customer Acquisition 108

Customer Acquisition Finance Marketers Marketing 108

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 83

Performance Marketing Transform Marketers Marketing 83

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care.

Retail 112

Retail Shoppers Advertisers Advertising 112

Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 111

CMO Transform Price Education 111

Martech

FEBRUARY 21, 2023

Who are our best customers? What markets or audiences do we know best? Defining an effective positioning strategy means clearly defining and understanding your ideal customer — the types of clients you’re best suited to serve. Customer points of contact who you know best along the customer journey.

Performance Marketing 98

Performance Marketing Market Segmentation Marketers Marketing 98

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Yet, only 56.4%

New Technology 289

New Technology CMO B2C Marketers 289

Calvyn Lee Blog

JANUARY 15, 2024

The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment.

Customer 130

Customer Advertisers Advertising Customer Journey 130

Martech

FEBRUARY 2, 2023

You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones.

Customer 141

Customer Key Performance Indicator Manufacturing Customer Acquisition 141

Hubspot Marketing

NOVEMBER 15, 2024

That’s one of many benefits holistic marketing offers. When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience.

CMO 126

CMO Traditional Marketing Communications Marketers 126

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 120

Transform CRM Analytics User-Generated 120

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customer 115

Customer Education Customer Acquisition User-Generated 115

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. What is CRM Reporting?

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Martech

MARCH 28, 2023

What comes to mind when you think about marketing? Do you consider the connection between your creative work and your customer’s neural circuitry? But how do you influence your customers’ behaviors? Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors.

Customer Journey 133

Customer Journey Customer Whitepaper Marketers 133

Martech

OCTOBER 11, 2023

Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Click here to view more MarTech webinars.

Customer loyalty 112

Customer loyalty Customer Performance Marketing Marketers 112

Martech

MARCH 9, 2022

.” Enterprise-level brands have hundreds of thousand or millions of customers, thousands or tens of thousands of content modules. “When you start to look at content automation you have people that are either putting logic around the content or logic around the customer,” said Hendricks.

Customer 118

Customer Email Marketing Digital Marketing Target Market 118

Customers.ai

AUGUST 12, 2024

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. Shopify Marketing App comes in.

eCommerce 98

eCommerce Outbound Marketing Customer Journey Customer Acquisition 98

Set Up

FEBRUARY 6, 2025

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Sergio Prez, the Chief Marketing Officer at Emmy Squared, a pizza restaurant founded in 2014 with 10 locations across the East coast. What are customers saying?"

CMO 105

CMO Thought Leadership Communications Performance Marketing 105

Martech

FEBRUARY 19, 2025

With the right data structures, AI tools and strategy, this level of accessibility is quickly becoming the expectation for high-performing marketing teams. AI-driven predictive analytics and real-time decision support are shifting marketing from a reactive discipline to one that anticipates trends and delivers insights in the moment.

Analytics 131

Analytics Marketers Marketing User-Generated 131

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But new research uncovers customer indecision, not customer indifference, is a major roadblock costing companies millions of dollars in new revenue. Dig deeper: Scarcity marketing: Does it still work?

Customer 124

Customer Finance Marketers Marketing 124

Martech

JUNE 3, 2024

Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” At its core, personalization taps into five fundamental human motivations that help brands acquire and retain customers.

Customer loyalty 113

Customer loyalty Personalized Marketing Customer Shoppers 113

Martech

SEPTEMBER 11, 2023

This requires having the data that gives them a deep knowledge of their customers. Typically the idea was always the more you show the customer the better. And in the next, six months you’ll see a radically different user experience that leverages six years of data, we have on our customers. A: That’s right.

Customer 112

Customer Retail Real Estate Transform 112

Martech

OCTOBER 22, 2024

Integrate persona-based data for effective lead analysis Personas are like the fictional characters of your ideal customers, crafted from real data and insights. By using persona information for lead scoring, you can ensure that you’re focusing on leads that fit your ideal customer profile. Negative scoring can help with that.

Communications 118

Communications CRM Target Market Price 118

Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. Along with this shift, customers have raised their expectations. Search data can show you: The specific problems your customers are trying to solve.

Analytics 116

Analytics Marketing Mix Customer Journey Education 116

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 126

Transform Whitepaper Thought Leadership Customer Journey 126

Martech

FEBRUARY 16, 2023

Why is the customer journey so complex? How can we improve the customer journey to deliver better results? Marketers understand the concept and importance of the customer journey. You must know how customers find you and do business with you if you want to succeed. And the same is true for your customer journey.

Customer Journey 104

Customer Journey Customer eCommerce Email Marketing 104

Martech

JANUARY 30, 2023

Today’s customers have two, sometimes opposing needs. Enhancing the customer experience and acting as good stewards of customers’ private information is a win-win for brands. My latest book , “House of the Customer,” outlines four North Star goals that every brand should strive for, no matter how aspirational they may seem.

Customer 109

Customer CRM Advertising Advertisers 109

Martech

APRIL 24, 2023

This story is similar to what many B2B buyers go through, highlighting a key element in customer retention. Often, customers are either won or lost not at the point of renewal but during the journey’s delivery and adoption phases, which are critical for improving retention.

Customer 107

Customer Branding Shipping Customer loyalty 107

Martech

JUNE 27, 2023

Provide customer service. What are your customers and prospects looking for? 3: Educational content Fill your site with useful, non-salesy information about your category and the problems your customers are looking to solve. Examine your customers’ buying processes and identify areas that can be automated.

Customer 113

Customer eCommerce Price Finance 113

Martech

OCTOBER 16, 2024

Integrating Third Door Media’s assets into Semrush’s ecosystem is expected to deliver unparalleled value and innovation to brands and marketers. The acquisition will allow Semrush’s growing customer base to have access to industry leading marketing tools, education, and top-tier training from industry experts and practitioners.

Law 127

Law Education Digital Marketing SEO 127

Econsultancy

SEPTEMBER 2, 2022

Richard Jones is the CRO of performance marketing engine Wunderkind. I recently spoke with Richard about his experiences as a two-time CEO, how brands can provide genuine value to the customer in exchange for their data, and the digital marketing trends that retailers need to keep an eye on in the near future.

Retail 110

Retail Customer Market Trends Performance Marketing 110

Martech

MARCH 3, 2023

You can find Part 1 (one-to-one, omnichannel personalization) here , Part 2 (first-party customer view) here and Part 3 (customer lifetime value model) here. It takes a fully-functioning team across multiple disciplines to create successful marketing results. What is leadership’s role in customer-centricity?

Customer 106

Customer Communications Management Branding 106

Martech

JULY 21, 2022

Consider how AI and machine learning can help you optimize your ads and landing pages to increase lift all while delivering a seamless ad-to-website brand experience to your customer. Protect the customer experience. Eighty percent of customers say they are more likely to purchase from a brand that offers a personalized experience.

Customer 120

Customer Customer Journey Customer loyalty Advertising 120

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 110

CRM Marketers Marketing Customer loyalty 110

Martech

JULY 25, 2024

Loss aversion Highlight what customers stand to lose if they don’t act. This often contradicts a marketer’s natural behaviors, too. Customer reviews, testimonials and user-generated content showcase real experiences, helping potential customers feel more confident in their choices.

Price 122

Price User-Generated Product Customer 122

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform. “Strategically, our ideal customer profile is a B2B software-as-a-service company,” said Hedenbrandt.

Customer Journey 109

Customer Journey Customer Whitepaper B2C 109

Martech

APRIL 3, 2025

More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story. This creates division between teams, with each blaming the other for poor performance. Dig deeper: Why full-funnel marketing is key to profitability 2.

User-Generated 104

User-Generated Customer Journey Finance CRM 104