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The fading third place: A reflection on Starbucks and society

Martech

Looking back, I realize that Starbucks provided more than caffeine and a place to sit. It truly embodied the concept of a “third place” — not home, not school, but a vital space in between where community and creativity thrived. They invented a model mimicked by many other now-successful businesses.

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The Top 5 Inbound Marketing Services to Put in Place

Aspiration Marketing

Inbound marketing offers a different path, where prospects become loyal customers drawn in by valuable content and engaging experiences. By leveraging key inbound marketing services within your digital marketing strategy, you can upgrade your marketing efforts and better convert prospects into customers.

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Finding New Customers In Untapped Places

Duct Tape Marketing

Finding New Customers In Untapped Places written by John Jantsch read more at Duct Tape Marketing. Pam is best known for her book Escape from Cubicle Nation, and she recently wrote a new book called – The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You – launching in November 2021.

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Lawsuit: Meta placed ads next to content sexualizing minors

Search Engine Land

Placing ads alongside illegal content poses a serious threat to brand safety. ” “Mr Zuckerberg and Meta are refusing to be honest and transparent about what is taking place on Meta’s platforms.” Why we care. ” Match reacts. ” What Meta is saying.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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Google denies placing search ads on compromising websites

Search Engine Land

Google has been accused of quietly placing search ads on non-Google websites, posing a potential risk to brand safety. Consequently, the business couldn’t measure its exposure or confirm how often its ads were placed on sites like Breitbart.com, pornographic websites, Iranian websites, or those listed on the Treasury OFAC SDN list.

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Navigating AI’s place in the CDP landscape

Martech

Customer data platforms (CDPs) are not immune from this hype and excitement. Since a CDP can collect and consolidate customer data from many sources, AI’s role in CDPs certainly doesn’t go unnoticed. It can enhance personalization, making customer experiences more tailored and relevant. Then there is automation.

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