Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. Customer Intimacy In marketing, one-size-fits-all approaches aren’t really effective. Do this : Start with the customer you want to serve.

Customer 138

Customer Global Marketing Customer Journey Energy 138

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He gave us an overview of the current business which is invested in providing customized communications capabilities, across all channels, for complex businesses.

Customer 110

Customer Health Transform Communications 110

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Direct Mail 111

Direct Mail Gen Z Whitepaper Customer 111

Hootsuite

OCTOBER 9, 2024

The customer is always right. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Where to find these zealous patrons?

Customer 103

Customer Food Transform Health 103

Martech

JANUARY 29, 2025

Not all customers contribute to your business in the same way. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty. What is a volume customer? A volume customer primarily contributes through frequent purchases but at lower profit margins.

Customer 99

Customer Price Customer Acquisition Customer loyalty 99

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. Are your customers info-hungry pros? Surprising? Book a Demo 1.

Customer 92

Customer eCommerce Shipping Outbound Marketing 92

Trade Press Services Newsletter

OCTOBER 3, 2024

There’s a generational shift taking place in B2B purchasing. Consider communicating with Gen Z customers through text messaging. Studies show that younger buyers now represent two-thirds of B2B decision-makers. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.

Gen Z 282

Gen Z Millennials B2C Communications 282

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. And convert website visitors into paying customers. You might use this term on a location page to target local customers. If they list services, include pricing guides and customer case studies.

SEO 99

SEO Customer Real Estate User-Generated 99

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Trade Press Services Newsletter

JULY 11, 2024

By leveraging the authority of influencers, businesses can more effectively highlight value propositions, address customer pain points, and facilitate faster decision-making. With the right metrics in place, marketers can make data-driven decisions to refine influencer outreach, content creation, and other vital factors.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Trade Press Services Newsletter

NOVEMBER 7, 2024

” A recent study by the John Templeton Foundation revealed that the workplace is the least likely place to find widespread gratitude. Loyalty Expressing gratitude to clients, customers, vendors, and other stakeholders is often overlooked by busy organizations.

Branding 269

Branding Place Product Customer 269

Backlinko

NOVEMBER 8, 2024

Even with AI’s growing influence, the fundamental customer needs haven’t changed. The 4 Ps cover everything you need to connect with customers. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Absolutely.

Price 112

Price Real Estate Promotion Food 112

Martech

NOVEMBER 15, 2024

Boosting conversion potential : Identify what drives user actions so you can place CTAs strategically and create smooth interactions. Set up custom events, like scroll tracking or button clicks, to gain detailed behavioral data. Use this data to strategically place CTAs and other key elements.

Analytics 127

Analytics Law Content Placement SEO 127

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 140

Content Marketing Customer Journey Thought Leadership Marketing 140

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Dig deeper: The B2B case for retention marketing — 7 key tactics 4.

eCommerce 134

eCommerce Direct Mail B2C Marketing 134

Scoop.it!

OCTOBER 31, 2024

Start by identifying your ideal customer’s pain points. For example, if you’ve identified a common pain point that frustrates your potential customers, why not build an interactive tool (quiz, calculator, converter, etc.) Then, optimize them in a way that will increase your chances of acquiring new customers.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Provide an Excellent Experience If you wow customers with amazing products, services, and customer support, theyll be more likely to leave you a Google review. has placed a Google review link in its websites footer: 4.

User-Generated 113

User-Generated Energy SEO Place 113

Marketing Insider Group

AUGUST 27, 2024

Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. What Your Market Needs Identifying market needs involves understanding the pain points and demands of your potential customers. Content Marketing Content marketing is another vital strategy.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. A 2024 study of European consumers showed an overwhelming willingness to engage with AI chatbots for customer service. Examples: SentiSum , Qualtrics 2.

Analytics 130

Analytics Customer Journey CMO Marketing 130

Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. Along with this shift, customers have raised their expectations. Search data can show you: The specific problems your customers are trying to solve. Brands must remember their customers are people, not just data points.

Analytics 117

Analytics Marketing Mix Customer Journey Education 117

Martech

JULY 29, 2024

Let’s examine how rushing into an AI-driven future without fully understanding it can impact businesses, employees and customers. The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. The current success rate of AI initiatives shows this clearly.

Transform 139

Transform Branding CMO Education 139

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. The latest data indicates a notable surge in its use.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Martech

AUGUST 1, 2024

When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. ” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant. Customers can place their orders even without entering the restaurant.

Email Marketing 131

Email Marketing Food Marketing Marketers 131

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If applicable, a transparent pricing section explains different plans and pricing tiers to help potential customers understand their options. Easy, right? Let's dive in.

Price 109

Price User-Generated Finance eCommerce 109

Martech

NOVEMBER 15, 2024

Dig deeper: Why first-party data still reigns even with Google keeping third-party cookies This Coffee Talk took place during the fall 2024 MarTech Conference in September. 7:08: How to align first-party data and your customer journeys. 23:23: The importance of customer experience. 15:23: Asking the right question of your data.

Customer Journey 115

Customer Journey Marketing Marketers Advertising 115

Martech

OCTOBER 28, 2024

Really Good Emails is a great place to get inspired by newsletter formats, nurture emails and so much more that’s working well in B2B. For example, include a dynamic, personalized image with a note like, “We’ve provided your specific results in a quick visual…” followed by the custom graphic.

Marketing Automation Platform 131

Marketing Automation Platform Place Branding Customer 131

Martech

OCTOBER 24, 2024

It’s bad when customers think you are intrusive. Be sure to message only those customers who expect to receive SMS. A customer who shares a mobile number is showing high interest and that SMS is a preferred communication channel. For consumers, and ultimately for brands, it’s good that SMS messages are regulated.

Shipping 125

Shipping Communications Promotion Customer 125

Martech

OCTOBER 29, 2024

“While the universality of the creative process has been noticed, it has not been noticed universally.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. It’s especially essential for innovative customer journeys.

Energy 121

Energy Marketing Marketers Customer Journey 121

Martech

OCTOBER 25, 2024

Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Leaders should anchor data governance for genAI in business value, emphasizing accountability for customer data and brand intellectual property. Processing.

Transform 133

Transform Customer loyalty User-Generated Management 133

Martech

NOVEMBER 20, 2024

This includes having a central place to capture and keep our brand identity elements, a place to collaborate around marketing campaigns and a snapshot for our audience personas. Here are a few key components demonstrated in the video that form the building blocks of a fully customized system for your team: 1.

Content Marketing 113

Content Marketing Marketing Marketers Place 113

Buffer Marketing

MARCH 5, 2025

A content calendar is the place where you slot your social media posts. “Customer research isn't just part of my strategy,” she says. Are you focusing on customer acquisition? Or do you want to retain existing customers? It shows what content will go live, when, and on which social media platform.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Sprout Social

SEPTEMBER 10, 2024

Our Social Media Productivity Report found that content creation is one of social marketers’ most time-consuming tasks each week—it’s also the task customers frequently tell us they’re looking to streamline. Automated rules for cases* empower teams to customize care processes based on their unique needs. With that level of activity.

Social Media Marketing 122

Social Media Marketing User-Generated Education Customer 122

Businesses Grow

JANUARY 6, 2025

The best place to start is my upcoming Personal Branding Master Class , which is the finest of its kind anywhere. Our customers long to belong. I created the most profitable product in my company’s history because of my detailed knowledge of industry constraints and instincts about emerging customer needs.

Transform 128

Transform Traditional Marketing Education Branding 128

Martech

JANUARY 10, 2025

Customer data platforms (CDPs) are no exception. The common drivers behind deploying a CDP in your business can range from leveraging your first-party data and helping you move away from third-party cookies, to driving personalized and consistent customer journeys, Kalpokaite said. Email: Business email address Sign me up!

Transform 115

Transform Customer Journey Customer Place 115

Hubspot Marketing

NOVEMBER 14, 2024

The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. While brand building is important, startups need customers — now. Customize and personalize messaging. With all these pieces in place, you can start running your campaign.

Direct Mail 127

Direct Mail Marketing Marketers Email Marketing 127

SocialPilot

MARCH 4, 2025

Not to mention, the reviews are not just for your customers to find you, they are also for the local SEOs to rank you. Search engines love fresh and authentic customer feedback, and the more such reviews you have, the better your chances of showing up in search results. More visibility also means more customers.

User-Generated 102

User-Generated Place Customer Product 102