Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Neil Patel

DECEMBER 2, 2020

The smartest business owners know that the only way to consistently beat the competition is by offering more value to customers. However, if everyone in my industry is selling the same products, at the same price, how can I stay competitive? What Are Customized Products? The answer: Create memorable experiences.

Product 125

Product Customer Price Information Technology 125

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. If you don’t already have a centralized database for your customer data, a CDP can serve you well in that function. But don’t assume that if you already have a customer database there’s no need for a CDP. That’s not always true.

Customer 95

Customer Customer loyalty Customer Journey Analytics 95

Martech

MAY 19, 2022

Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration , for some brands, more customer activity is being consolidated in one place – the mobile app, or some other kind of digital product. Read next: How Chipotle leans on loyalty.

Analytics 90

Analytics Product Customer Marketing 90

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s an expense that’s well worth the cost, as 80 % of people have spent money on a product due to top-tier content marketing. Upwork doesn’t offer much when it comes to customer service.

Place 95

Place Whitepaper Finance eBook 95

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Templates consist of a variety of different elements, including images, text, background music, and other multimedia components which can be customized to suit the user’s needs.

Place 115

Place User-Generated Price Entertainment 115

SmartBrief - Marketing

OCTOBER 21, 2024

It always takes persistence, the right strategies, and often a number of tries to reach more customers and expand your reach. This article discusses four effective ways that can help your new business thrive in a competitive market and reach more customers. Paid ads targeting demographics can be done to reach your perfect customer.

Customer 83

Customer Customer loyalty Event Marketing Promotion 83

Martech

JULY 30, 2021

With these AI platforms in place, Shutterstock can commercialize its content library, which includes over 400 million images, videos, 3D models and music files. will offer a series of training datasets for AWS customer through the AWS Data Exchange. launches data products for AWS Data Exchange customers appeared first on MarTech.

Product 105

Product Customer New Technology Place 105

Sprout Social

JUNE 26, 2023

Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. It takes a strategic approach, continuous optimization, a customer-centric mindset and a well-planned omnichannel strategy to make it all possible.

Customer Journey 125

Customer Journey Customer Transform Retail 125

Hubspot Marketing

DECEMBER 12, 2023

Sarah Johnston, founder and CEO of executive resume writing firm Briefcase Coach , says if you choose to include interests on your resume, focus on customization. “We Photography I was scrolling through X (formerly Twitter) when I saw that senior product manager Diego Granados shared the resume he used to land a job at Microsoft in 2019.

Place 114

Place Real Estate Non-Profit Finance 114

Buffer Marketing

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number. 

Product 114

Product Pharmaceutical Manufacturing Shipping 114

Hubspot Marketing

MAY 5, 2023

The product marketing landscape is continuously changing. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. These books tackle how to lead a successful launch, tips for growing your career, and how to build customer-centric campaigns. 15 Essential Product Marketing Books 1.

Product Marketing 136

Product Marketing Product Marketing Marketers 136

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

Product Marketing 96

Product Marketing Product Finance Marketing 96

Hootsuite

OCTOBER 9, 2024

The customer is always right. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Where to find these zealous patrons?

Customer 88

Customer Food Transform User-Generated 88

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. 5 ways to build trust and respect customer privacy 1. This isn’t confined to any one industry.

Customer 96

Customer Transform Retail Finance 96

Martech

OCTOBER 9, 2024

While the much-hyped new AI capabilities are going to be huge for most people, another big trend in September focused on bringing key information into a central place, reducing tool-switching, and helping teams make data-driven decisions faster. How it helps you Video content is powerful but traditionally time consuming to edit and repurpose.

Product 102

Product Real Estate CRM Transform 102

verse.ai

OCTOBER 30, 2024

Imagine this: you’ve done everything to attract a customer, but they walk away because of preventable mistakes in their journey with you. Rather than focusing on the dos, we’re flipping the script in this post to highlight the don’ts—what not to do if you want to keep your customers engaged, loyal, and happy.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

There has been one common thread in each of my customer conversations throughout the past two years, and that is the desire to deliver—and be part of—a seamless and unforgettable end-to-end customer experience. Today, we’re one step closer to making this a reality for our thousands of customers and partners worldwide.

Transform 134

Transform Place Customer Thought Leadership 134

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? of Instagram users report following or researching brands and products on the app. Table of Contents Are Instagram Shopping tools effective in 2024?

Product 107

Product User-Generated eCommerce Shipping 107

Litmus

APRIL 29, 2022

Your prospect or customer inherently gives you permission to know more about them. But email subscribers are probably engaging in your app, social media, on your website or in a physical store or place of business, too. You’re playing the long game when you’re building first-party data–but it shouldn’t feel that way to your customers.

Place 98

Place B2C Email Marketing Retail 98

Martech

AUGUST 2, 2024

Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Knowing nothing else, how would you place a value on this random individual? What is their gender (if relevant to your product)?”

Customer 106

Customer Customer Journey eCommerce Analytics 106

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customer 144

Customer Transform CMO Retail 144

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.

Customer 73

Customer Transform Entertainment Real Estate 73

AWeber

DECEMBER 13, 2023

Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior. Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale.

Product 101

Product Price Copywriting Shipping 101

Hubspot Marketing

JULY 19, 2024

Some Consumers Consistently Have Less Than Ideal Customer Experiences I conducted a research study for a client in 2022 to understand how consumers of hotels and bed and breakfasts think about belonging. I’ve stayed at numerous places where there was nothing to eat on the menu for me (vegan) and staff was not open to making adjustments." "I

Customer 107

Customer Food Shoppers Retail 107

Martech

AUGUST 13, 2024

Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). “Be absolutely engaging,” is the motto of customer engagement platform Braze. Does that mean the data is being copied into Braze?

Customer 94

Customer Customer Journey eCommerce CRM 94

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked.

Management 102

Management Product Key Performance Indicator CMO 102

AWeber

JUNE 17, 2024

One of the best ways for small businesses to scale and grow is through selling digital products. Or how to sell digital products? Chances are you have a skill, product, or service that your audience would love — you just need some inspiration. What are digital products? Not sure what to sell?

Product 52

Product eBook Non-Profit Shipping 52

Hubspot Marketing

JUNE 17, 2024

Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. In this way, AI is not only improving productivity but also helping to make your job more enjoyable. AI Productivity Tools 1. We can’t deny AI's cultural renaissance.

Product 120

Product User-Generated Price Law 120

Search Engine Land

JULY 1, 2024

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). Designed with privacy and AI at its core, GA4 can measure customer journeys that span a variety of devices and touchpoints, without compromising user privacy.

Analytics 91

Analytics Product User-Generated Advertising 91

Hubspot Marketing

OCTOBER 3, 2024

We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. The concept of customer relationship management (CRM) has existed for decades, and there are more tools than ever for understanding and engaging with customers. Easy, fast, and unified.

Product 107

Product CRM Transform Manufacturing 107

Lusha

OCTOBER 1, 2024

Whether it’s prospecting new leads or nurturing existing relationships, our AI Email Assistant pulls specific details about your prospect’s company, industry, or role, from our database and weaves them into the content, making them feel custom-made. With places filling up fast, don’t miss the opportunity to learn from Lusha’s experts!

Product 52

Product Transform Whitepaper Law 52

Use Insider

OCTOBER 3, 2024

Your customer places an order from your online store but receives no confirmation. They log in to their account to double-check if the order was successfully placed. This lack of communication results in a poor customer experience, which increases the likelihood that the customer may never purchase from your brand again.

Customer 52

Customer Shipping Food Real Estate 52

Lusha

NOVEMBER 4, 2024

It’s time to enrich your business data and ultimately boost your prospecting productivity. Psst… Lusha API is only available to Scale customers. Enhanced Side Panel : Access all your team management tools in one convenient place. The post Lusha Product Updates: October 2024 appeared first on Lusha. Double win.

Product 45

Product Logistics Management Communications 45

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. To bring every team on the same page, the right key performance indicators (KPIs) should be in place. Customer acquisition cost (САС).

Product 123

Product Customer Acquisition Key Performance Indicator Customer Journey 123

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same. Watch for patterns in page path analysis.

Customer 95

Customer Education Customer Acquisition User-Generated 95