Hootsuite

OCTOBER 9, 2024

The customer is always right. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Where to find these zealous patrons?

Customer 102

Customer Food Transform Health 102

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He gave us an overview of the current business which is invested in providing customized communications capabilities, across all channels, for complex businesses.

Customer 106

Customer Health Transform Communications 106

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. Customer Intimacy In marketing, one-size-fits-all approaches aren’t really effective. Do this : Start with the customer you want to serve.

Customer 137

Customer Global Marketing Customer Journey Energy 137

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing 106

Product Marketing Product Management Marketing 106

Trade Press Services Newsletter

OCTOBER 3, 2024

There’s a generational shift taking place in B2B purchasing. Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services. Consider communicating with Gen Z customers through text messaging.

Gen Z 282

Gen Z Millennials B2C Communications 282

SmartBrief - Marketing

OCTOBER 21, 2024

It always takes persistence, the right strategies, and often a number of tries to reach more customers and expand your reach. This article discusses four effective ways that can help your new business thrive in a competitive market and reach more customers. Paid ads targeting demographics can be done to reach your perfect customer.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Martech

NOVEMBER 22, 2024

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. This is just one example of AI’s growing role in customer experience, which is happening amidst an increase in customer expectations of that experience.

Customer 107

Customer Customer Journey Management Product 107

Martech

JANUARY 29, 2025

Not all customers contribute to your business in the same way. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty. What is a volume customer? A volume customer primarily contributes through frequent purchases but at lower profit margins.

Customer 93

Customer Price Customer Acquisition Customer loyalty 93

Trade Press Services Newsletter

JULY 11, 2024

From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. By leveraging the authority of influencers, businesses can more effectively highlight value propositions, address customer pain points, and facilitate faster decision-making. Don’t forget employees.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. Are your customers info-hungry pros? Surprising? Book a Demo 1.

Customer 92

Customer eCommerce Shipping Outbound Marketing 92

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? of Instagram users report following or researching brands and products on the app. Table of Contents Are Instagram Shopping tools effective in 2024?

Product 111

Product User-Generated eCommerce Shipping 111

Trade Press Services Newsletter

NOVEMBER 7, 2024

” A recent study by the John Templeton Foundation revealed that the workplace is the least likely place to find widespread gratitude. Loyalty Expressing gratitude to clients, customers, vendors, and other stakeholders is often overlooked by busy organizations. Productivity Appreciation is a powerful motivator.

Branding 269

Branding Place Product Customer 269

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. And convert website visitors into paying customers. Use these in product comparison articles, testimonials, and service pages. You might use this term on a location page to target local customers.

SEO 99

SEO Customer Real Estate User-Generated 99

Backlinko

NOVEMBER 8, 2024

Even with AI’s growing influence, the fundamental customer needs haven’t changed. Even with AI’s growing influence, the fundamental customer needs haven’t changed. People still want great products, fair prices, convenient access, and compelling reasons to buy. The 4 Ps cover everything you need to connect with customers.

Price 112

Price Real Estate Promotion Transform 112

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 139

Content Marketing Customer Journey Thought Leadership Marketing 139

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. But programs with more modest production values can be very effective, too.

eCommerce 131

eCommerce Direct Mail B2C Marketing 131

Scoop.it!

OCTOBER 31, 2024

But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. Along with this shift, customers have raised their expectations. The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Their level of knowledge about a product.

Analytics 114

Analytics Marketing Mix Customer Journey Education 114

Marketing Insider Group

AUGUST 27, 2024

Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. Content Marketing Content marketing is another vital strategy.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. The latest data indicates a notable surge in its use.

Retail 118

Retail Shoppers User-Generated Customer Journey 118

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. A 2024 study of European consumers showed an overwhelming willingness to engage with AI chatbots for customer service. Examples: SentiSum , Qualtrics 2.

Analytics 129

Analytics Customer Journey CMO Marketing 129

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 128

Gen Z Branding Retail Content Placement 128

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. ” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant.

Email Marketing 128

Email Marketing Food Marketing Marketers 128

Sales Force: CMO

MARCH 19, 2025

Imagine a scenario in which marketing, sales, commerce and service teams are connected, providing a unified and consistent customer experience. All the data is in one place, so theres no need to waste time with multiple sources. According to Salesforces State of Connected Customer , 81% of customers expect faster service.

Customer 71

Customer Customer Journey Marketing Marketers 71

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. Easy, right?

Price 108

Price User-Generated Finance eCommerce 108

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Provide an Excellent Experience If you wow customers with amazing products, services, and customer support, theyll be more likely to leave you a Google review. has placed a Google review link in its websites footer: 4.

User-Generated 113

User-Generated Energy SEO Place 113

Martech

JULY 29, 2024

Let’s examine how rushing into an AI-driven future without fully understanding it can impact businesses, employees and customers. The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. The current success rate of AI initiatives shows this clearly.

Transform 137

Transform Branding CMO Education 137

Martech

NOVEMBER 15, 2024

Boosting conversion potential : Identify what drives user actions so you can place CTAs strategically and create smooth interactions. Short visits on a product page? Set up custom events, like scroll tracking or button clicks, to gain detailed behavioral data. Use this data to strategically place CTAs and other key elements.

Analytics 124

Analytics Law Content Placement SEO 124

Businesses Grow

JANUARY 6, 2025

The best place to start is my upcoming Personal Branding Master Class , which is the finest of its kind anywhere. Our customers long to belong. My company hired an anthropologist to observe people using our products in their homes. One revelation led to a blockbuster new product application. You’re a commodity.

Transform 127

Transform Traditional Marketing Education Branding 127

Scoop.it!

OCTOBER 2, 2024

You can encourage posts by creating specific hashtags and asking customers to tag your brand. Reviews and Ratings Customer reviews and ratings are powerful forms of UGC that provide social proof. They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Buffer Marketing

MARCH 5, 2025

A content calendar is the place where you slot your social media posts. “Customer research isn't just part of my strategy,” she says. It also includes paid social media marketing, like running ads and influencer marketing. It shows what content will go live, when, and on which social media platform.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Risk appetite for investing in customization.

Transform 131

Transform Customer loyalty User-Generated Management 131

Martech

JANUARY 10, 2025

While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. But differences in attitudes exist.

Manufacturing 122

Manufacturing Advertising Advertisers User-Generated 122

Hubspot Marketing

NOVEMBER 19, 2024

B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. Usually, B2B products are more complicated. Product or service use.

Market Research 121

Market Research B2C Marketing Marketers 121

Martech

NOVEMBER 15, 2024

Dig deeper: Why first-party data still reigns even with Google keeping third-party cookies This Coffee Talk took place during the fall 2024 MarTech Conference in September. 7:08: How to align first-party data and your customer journeys. 23:23: The importance of customer experience. 15:23: Asking the right question of your data.

Customer Journey 112

Customer Journey Marketing Marketers Advertising 112

SmartBrief - Marketing

JULY 30, 2024

If you’re curious about discussions in a specific industry, Reddit is an excellent source for gaining industry insights and opinions that can inform your content or product strategy. Community engagement Social media is all about relationships, and Reddit is one of the best places for building relationships with people.

PR 130

PR Marketing Marketers Industry Insights 130