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12 ways to use a customer data platform

Martech

Customer data platforms (CDPs) are a versatile tool in the martech stack. If you don’t already have a centralized database for your customer data, a CDP can serve you well in that function. But don’t assume that if you already have a customer database there’s no need for a CDP. That’s not always true.

Customer 127
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6 steps to help improve your customer experience with AI

Martech

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. This is just one example of AI’s growing role in customer experience, which is happening amidst an increase in customer expectations of that experience.

Customer 131
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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

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How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

There’s a generational shift taking place in B2B purchasing. Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services. Consider communicating with Gen Z customers through text messaging.

Gen Z 318
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Mitel makes customer experience Talkative

Martech

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He gave us an overview of the current business which is invested in providing customized communications capabilities, across all channels, for complex businesses.

Customer 101
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How additional information changes customer value assessments

Martech

Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Knowing nothing else, how would you place a value on this random individual? What is their gender (if relevant to your product)?”

Customer 122
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How to Deliver Customer Experiences That Increase Conversions

Hubspot Marketing

Some Consumers Consistently Have Less Than Ideal Customer Experiences I conducted a research study for a client in 2022 to understand how consumers of hotels and bed and breakfasts think about belonging. I’ve stayed at numerous places where there was nothing to eat on the menu for me (vegan) and staff was not open to making adjustments." "I

Customer 120