Backlinko

NOVEMBER 8, 2024

Even with AI’s growing influence, the fundamental customer needs haven’t changed. The 4 Ps cover everything you need to connect with customers. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Absolutely.

Price 112

Price Real Estate Promotion Transform 112

Duct Tape Marketing

NOVEMBER 27, 2024

How To Sell Customer Experiences Not Customer Service written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeannie Walters In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Jeannie Walters. and the necessity of building a customer-centric culture.

Customer 73

Customer Customer Journey PR Transform 73

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. Promote your products on social media.

Retail 118

Retail Shoppers User-Generated Customer Journey 118

verse.ai

OCTOBER 30, 2024

Imagine this: you’ve done everything to attract a customer, but they walk away because of preventable mistakes in their journey with you. Rather than focusing on the dos, we’re flipping the script in this post to highlight the don’ts—what not to do if you want to keep your customers engaged, loyal, and happy.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. They rarely interest prospects or customers and can damage your email marketing program, as shown in the case study below. Even the non-promotional content can help achieve this goal.

Whitepaper 111

Whitepaper Promotion Email Marketing Education 111

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. And convert website visitors into paying customers. You might use this term on a location page to target local customers. If they list services, include pricing guides and customer case studies.

SEO 99

SEO Customer Real Estate User-Generated 99

Martech

OCTOBER 24, 2024

It’s bad when customers think you are intrusive. Be sure to message only those customers who expect to receive SMS. A customer who shares a mobile number is showing high interest and that SMS is a preferred communication channel. Promotional SMS messages communicate a special offer or a new product to consumers.

Shipping 121

Shipping Communications Promotion Customer 121

Marketing Insider Group

MARCH 10, 2025

Customer relationships define long-term business success. A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams. Data security remains a priority.

Transform 66

Transform CRM Customer Analytics 66

Scoop.it!

OCTOBER 2, 2024

You can encourage posts by creating specific hashtags and asking customers to tag your brand. Reviews and Ratings Customer reviews and ratings are powerful forms of UGC that provide social proof. They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Marketing Insider Group

AUGUST 27, 2024

Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. What Your Market Needs Identifying market needs involves understanding the pain points and demands of your potential customers. Content Marketing Content marketing is another vital strategy.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

NOVEMBER 15, 2024

Boosting conversion potential : Identify what drives user actions so you can place CTAs strategically and create smooth interactions. Tracking navigation paths and reducing rage clicks promotes user retention, creating a smoother experience. Set up custom events, like scroll tracking or button clicks, to gain detailed behavioral data.

Analytics 124

Analytics Law Content Placement SEO 124

SocialPilot

FEBRUARY 6, 2025

Youre not alone, 90% of customers do the same. A glowing review can do wonders for your business, attracting new customers, building reputation, and driving sales while a negative one can deter potential customers. But heres the trickknowing where to list your business for customer reviews. You look at reviews, right?

Real Estate 66

Real Estate Customer Food User-Generated 66

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If applicable, a transparent pricing section explains different plans and pricing tiers to help potential customers understand their options. Easy, right? Let's dive in.

Price 108

Price User-Generated Finance eCommerce 108

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Ultimately, you want to get in front of the customer early in the purchase process to start a dialogue with them. What is content marketing?

SEO 98

SEO Content Marketing Entertainment PR 98

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 117

Branding Customer loyalty User-Generated Promotion 117

Martech

FEBRUARY 6, 2025

Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. IT, operations, legal and customer brand) for dismantling them. You are uniquely positioned to lead this effort as someone who: Works across multiple customer-facing channels.

Marketing 112

Marketing Marketers Promotion Customer 112

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. You also dont have to look hard to find brands networking and promoting their presence at events on the platform. The more you establish yourself, the more credible you look and the easier it is to win new targeted customers.

Marketing Strategy 126

Marketing Strategy Content Marketing Thought Leadership Marketing 126

Martech

JULY 29, 2024

Let’s examine how rushing into an AI-driven future without fully understanding it can impact businesses, employees and customers. The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. The current success rate of AI initiatives shows this clearly.

Transform 137

Transform Branding CMO Education 137

Martech

OCTOBER 22, 2024

The new offering is available immediately but only to customers in the United States. Management of products, orders, customers, pricing and promotions in one place. Pre-built performance dashboards to gain insights into customer buying patterns and store performance. Why we care.

eCommerce 112

eCommerce Transform CRM Price 112

Hubspot Marketing

JULY 24, 2024

Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? If customers come to a brand on false grounds, they could feel misled by both UGC creators and a brand when unchecked claims aren't true. Yeah, yeah.

Branding 131

Branding PR User-Generated Health 131

Hubspot Marketing

SEPTEMBER 24, 2024

As Carl puts it: “YouTube won’t promote your content if your own viewers aren’t watching it.” If something performs great, YouTube is more likely to promote the following video.” Are they in the right place to share a social media post? Targeting people on YouTube is the best place to get people to watch your video on YouTube.”

Shipping 143

Shipping Promotion Place Video Marketing 143

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Here are 9 tips to get started with this often weird and wacky place. Trust = builds customer loyalty. Is Reddit a good platform for marketing?

Marketing 95

Marketing Marketers Promotion User-Generated 95

Marketing Insider Group

AUGUST 13, 2024

Quick Takeaways Content marketing helps travel companies sell the dream of perfect vacations by allowing customers to visualize themselves in their ideal destinations, ultimately driving bookings and customer loyalty. About 83% of Americans use YouTube , according to a survey by Pew Research, so it’s a good place to start.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Direct mail campaign. Print and out-of-home advertising. Track and measure ROI.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Success in micro-moments requires anticipating customer needs, providing relevant content and delivering seamless experiences at the right time. Missing them means missing potential customers and revenue. Encourage positive customer reviews.

Customer 63

Customer Key Performance Indicator CRM Management 63

Buffer Marketing

JANUARY 9, 2025

TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so.

Advertising 107

Advertising Advertisers User-Generated Gen Z 107

Sprout Social

MARCH 14, 2025

A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. Forty-three percent of U.S.,

Branding 112

Branding Gen Z Energy Shoppers 112

Hubspot Marketing

MARCH 11, 2025

Its how brands get their products in front of eager customers like me while not wasting too many ad dollars chasing cat owners instead. These networks allow other brands to advertise online to customers on sites like Amazon, Target and CVS. Basically, anything a customer touches, a retailer tracks. Target customers.

Retail 73

Retail Customer Shoppers Advertising 73

Scoop.it!

OCTOBER 31, 2024

Instead of simply creating content that promotes its machine learning-supported approach to ranking colleges and universities, this brand focuses on answering its target audience’s most frequent questions. Start by identifying your ideal customer’s pain points. Need inspiration on how you could do this?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Martech

JULY 29, 2024

which data should be in each platform of our stack so we can properly use it to engage with your customers?). Those insights are also extremely useful when it comes to data privacy documentation and stakeholders, as you will understand what customer data is needed, where and when. Is the data being sent automatically?

Marketing 113

Marketing Marketers eCommerce Communications 113

Martech

SEPTEMBER 24, 2024

This will affect sales and revenue and hurt the downstream effect of email marketing — capturing customers’ data and using it to market to them in highly relevant and convertible ways. Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach.

CMO 121

CMO Email Marketing Influencer Marketing Promotion 121

Buffer Marketing

OCTOBER 1, 2024

They are easy to customize based on your content and branding. ' From there, you can tap on the sticker to customize the different font and color options — check out the examples below. Paste your link into the URL box, and choose 'Customize sticker text,' if you'd like to do so.

Promotion 115

Promotion Social Media Marketing Product Branding 115

Sprout Social

JANUARY 21, 2025

Once theyve clicked follow on your account, theyll want to see more than promotional content popping up in their feeds every day. Organic content is any piece of social media content that you post for free, with no funds put toward promotion or boosting meant to increase conversions or reach. Both have a place.

Social Media Marketing 125

Social Media Marketing User-Generated Fashion Promotion 125

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. Inform and educate potential customers.

CMO 127

CMO Traditional Marketing Communications Marketing 127

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. While brand building is important, startups need customers — now. Measure and analyze results.

Direct Mail 126

Direct Mail Marketing Marketers Email Marketing 126

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales. Social media is always changing!

Social Media Marketing 107

Social Media Marketing Marketing Strategy Marketing Marketers 107

Martech

NOVEMBER 12, 2024

CMOs operate in a world where marketing channels, customer expectations and technological capabilities change rapidly. In a competitive landscape where personalization and customer experience are must-haves, a skilled, adaptable marketing organization is non-negotiable. Keeping pace requires more than the right tools.

Marketing 118

Marketing Marketers Analytics Management 118