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How We're Preventing Breaking Changes in GraphQL APIs at Buffer — and Why It's Essential for Our Customers

Buffer Marketing

User experience deteriorates, negative reviews start coming in, customer advocacy starts dealing with requests, multiple engineers start digging into the issue, and it quickly becomes all hands on deck. We’ll want to start by checking out the repository at the branch of our PR, for which we’ll use the checkout action.

PR 116
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How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)

Animalz blog

PR could be one of those ways. She shared four great lessons about intertwining content and PR on LinkedIn , which inspired this interview to learn more about her approach. She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more.

PR 57
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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

If customers come to a brand on false grounds, they could feel misled by both UGC creators and a brand when unchecked claims aren't true. Is it just your reputation on the line or a customer’s life?) I’m not your PR or legal team and recommend that you consult trusted brand experts when and if the unthinkable happens.

Branding 130
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Should You Pay a PR Firm? [+PR Tactics You Can Manage In-House]

Hubspot Marketing

It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? We've rounded up some helpful advice from PR pros at HubSpot to help you make the right call. Reasons to Hire a PR Firm. You're ready to "feed the PR machine.". You know what you want.

PR 139
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How to Become a Thought Leader as a Business Owner (and Why You Should)

Buffer Marketing

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry.   Thought leadership works because, these days, customers want to hear directly from the source. Early in my career, the idea of “thought leadership” wasn’t on my radar.

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How to Create Your Full-Funnel Customer Journey in HubSpot

Lynton Web

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Each chapter has its own goals, tools, and measures of success.

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What’s the role of marketing in a crisis?

Martech

When an organization suffers from a crisis, you probably think about the PR agency or CEO as part of the response. Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response. But what about marketing?

PR 124