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How to Sell During a Trade War

SMEI

Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Leverage regional trade agreements to access duty-free imports.

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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations.

Customer 133
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The Blueprint for Sustainable Business Growth: Customer-Centric Scaling

MarketingOps

Of course every business wants to close more deals, but the cold, hard truth is: gaining a customer you can’t keep isn’t scalable. According to FirstPageSage , the average customer acquisition cost (CAC) for B2B tech companies is $720. That’s why the secret to sustainable revenue growth is customer-centric scaling.

Customer 147
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How marketers can stop fueling customer churn for good

Martech

ClassPass attracted “super users” — customers who took 20+ classes per month. The problem was worsened by marketing strategies emphasizing value and variety, drawing in deal-seekers rather than a sustainable customer base that appreciated the core offering of fitness exploration. But look where that mindset led ClassPass.

Customer 123
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How AI can combat the ‘paradox of choice’ and improve customer outcomes

Martech

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. The 24-jam display attracted more initial customer interest. eBay uses visual search capabilities to help customers find products.

Customer 109
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Sprout Social Pricing: Is It Worth the Cost?

SocialPilot

Its robust suite of features comes at a high price, though. The Sprout Social pricing plans are designed with large businesses in mind, so there may be better options for small businesses. If youre struggling to decide whether or not Sprout Social plans and pricing are worth it, youve come to the right place.

Price 85
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Thrift, norming and price paranoia will be consumer trends in 2025

Martech

Consumers also proved paranoid about unexpected and inconsistent costs and pricing. Examples include: Using products longer rather than replacing. Yes, prices are on consumers’ minds, but 68% cited lifestyle or self-improvement reasons for underconsumptive behavior, including: Decluttering and simplifying life (45%). .

Price 106