Hubspot Marketing

OCTOBER 1, 2024

Keep reading to learn her three tips when it comes to storytelling, selling what you love, and making the customer the hero. You need to be selling the products that bring you the most joy. "I That doesn’t mean you need to stop offering those products entirely, especially if they’re keeping the lights on. The customer is. "We

Customer 129

Customer Promotion Product Branding 129

Martech

NOVEMBER 26, 2024

ClassPass attracted “super users” — customers who took 20+ classes per month. The problem was worsened by marketing strategies emphasizing value and variety, drawing in deal-seekers rather than a sustainable customer base that appreciated the core offering of fitness exploration. But look where that mindset led ClassPass.

Customer 119

Customer Food Marketers Marketing 119

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Customer 134

Customer Branding Customer loyalty Transform 134

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 75% of customers expect free returns.

eCommerce 116

eCommerce Customer Retail Transform 116

Hubspot Marketing

OCTOBER 31, 2024

In your marketing, your customer is the hero of your story. But here’s the thing — most businesses only scratch the surface when it comes to defining their customer's issues. It‘s the tangible, visible issue that your customer is facing. It's what drives the character (or in our case, the customer) to seek a solution.

Customer 121

Customer Finance Transform Marketers 121

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 117

Customer Direct Mail Transform Health 117

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. Customer Intimacy In marketing, one-size-fits-all approaches aren’t really effective. Do this : Start with the customer you want to serve.

Customer 133

Customer Global Marketing Customer Journey Energy 133

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 97

Customer User-Generated Management Product 97

Martech

JANUARY 9, 2025

The 24-jam display attracted more initial customer interest. Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. When consumers search for products online, they might find hundreds or even thousands of options. Fast forward to the present, and we face a similar challenge.

Customer 106

Customer Transform Shoppers eCommerce 106

Martech

NOVEMBER 20, 2024

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 123

Customer Transform Customer loyalty Marketers 123

Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. Your products may be great, but sales don’t seem to flow more than a trickle. That’s why using your customers’ feedback is vital to proving you’re worth their attention and money. or “What’s your favorite feature?”

Customer 110

Customer Shoppers User-Generated B2C 110

Jeff Bullas

FEBRUARY 19, 2023

In a Mentimeter survey of 1,500 Americans who are now teleworking , two of the top three obstacles to productivity are other household members and distractions at home such as tv. In the Mentimeter survey, new teleworkers mention internet and technology issues as the second most-cited distraction from productivity.

Entertainment 348

Entertainment Communications Health Product 348

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Unboxing and tutorials are popular videos from influencers to demonstrate a product. What is influencer marketing? That’s where inbound marketing comes in.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. So lets cut the fluff and get into how to turn your website visitors into paying customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Surprising? Book a Demo 1.

Customer 92

Customer eCommerce Shipping Outbound Marketing 92

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 94

CRM Customer Transform Customer loyalty 94

Jeff Bullas

JANUARY 24, 2023

If you’re still a bit unsure, you can contact its helpful support team 24/7 and also read a range of happy customer reviews. They have great customer service and a chatbot on their site that will talk with you if you have any questions. #4. The more engagement your videos have, the more users it will be shown to.

Gen Z 338

Gen Z Price Target Market Customer 338

Jeff Bullas

DECEMBER 27, 2022

For example, if your goal is to sell a chatbot , your target customer audience may be websites with an outdated chatbot or none at all. You’ll want to educate the audience about how your SaaS product solves pain points and make them aware of their problems again to remind them of the need to fix them. Product research.

SEO 275

SEO Copywriting Law Communications 275

SMEI

APRIL 23, 2024

In the world of sales, it’s a common misconception that a great product is enough to guarantee success. In reality, many potential customers may never even hear about your product, and others may find alternative solutions or get used to doing without. Vintage illustration by art department at NCR.

Manufacturing 238

Manufacturing Product Communications Customer 238

Trade Press Services Newsletter

OCTOBER 3, 2024

Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services. Consider communicating with Gen Z customers through text messaging. Ensure your website is fast and free of glitches or slow speeds.

Gen Z 294

Gen Z Millennials B2C Communications 294

Jeff Bullas

NOVEMBER 22, 2022

Attention spans are shrinking, customer’s demands and expectations are going up and the margin for error is minuscule. The user experience is so important because it is the gateway between person and product. It used icons on the machine which meant little to nothing to the customer. What does a bad UX look like? Image Source.

Product 278

Product Customer Branding Marketers 278

Aspiration Marketing

APRIL 24, 2024

This is more than just a product update; it's a revolution in customer service. Today marks the much-anticipated launch of the reinvented HubSpot Service Hub at Spring Spotlight.

Customer 242

Customer Product 242

Aspiration Marketing

AUGUST 5, 2024

In an era where social media dominates our conversations, a whopping 96% of your customers won’t tell you they are unhappy with your services but will speak about their disappointment on at least one social platform. Social listening in 2024 could be the difference between positive customer relationships and a loss of potential leads.

Customer 201

Customer Product Branding Social Media Marketing 201

The CMO Survey

APRIL 24, 2024

The emphasis in managing Martech is reported to be on “optimizing existing tools,” “identifying tools for a stronger customer experience,” and “identifying what can be linked together to form powerful capabilities,” while “hiring or retaining talent” and “creating a shared cross-enterprise strategy” are given less attention. Yet, only 56.4%

New Technology 289

New Technology CMO B2C Marketers 289

Jeff Bullas

FEBRUARY 15, 2023

With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations. We tested their offering, the delivery and even their customer support.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Jeff Bullas

FEBRUARY 13, 2023

Customer segmentation One of the primary benefits of AI in digital marketing is its ability to help with customer segmentation. Segmenting customers into groups based on common characteristics such as behavior, demographics, and purchase history can help marketers personalize their campaigns and improve conversion rates.

Digital Marketing 280

Digital Marketing Transform User-Generated Analytics 280

Jeff Bullas

MARCH 1, 2023

This technology can be used to develop new products and services, improve existing ones, and create entirely new industries. Its platform can analyze customer data and generate language that resonates with specific audiences. Its platform uses machine learning to analyze customer data and identify high-quality leads.

Transform 295

Transform Marketing Strategy Marketers Marketing 295

Aspiration Marketing

DECEMBER 16, 2024

In any business, big or small, building relationships with customers is key to success. Entrepreneurs do not just sell products or servicesthey build bonds. Without it, even the best products may flounder, and the most promising companiesfail. A cornerstone of these connections is confidence.

Product 246

Product Customer Marketing Strategy Marketers 246

Trade Press Services Newsletter

JULY 11, 2024

From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. By leveraging the authority of influencers, businesses can more effectively highlight value propositions, address customer pain points, and facilitate faster decision-making. Don’t forget employees.

Influencer Marketing 246

Influencer Marketing Thought Leadership Transform B2C 246

Jeff Bullas

FEBRUARY 13, 2023

But, behind this mammoth amount of information, there are valuable insights about your customers: who they are, what they like, and what they are willing to pay for. Social media has made it easier for brands to eavesdrop on the conversations their customers are having and take part in the discussion. billion posts on Facebook.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process.

Marketing Plan 228

Marketing Plan Whitepaper Direct Mail Marketers 228