Hootsuite

OCTOBER 9, 2024

The customer is always right. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Where to find these zealous patrons?

Customer 117

Customer Food Transform Health 117

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 75% of customers expect free returns.

eCommerce 118

eCommerce Customer Retail Transform 118

Martech

APRIL 17, 2025

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. Equipping prospective and current customers with differentiated content and tools enables more informed value assessments before and after the sale.

Customer 107

Customer B2C Marketing Marketers 107

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 122

Customer Direct Mail Transform Health 122

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. If you don’t already have a centralized database for your customer data, a CDP can serve you well in that function. But don’t assume that if you already have a customer database there’s no need for a CDP. That’s not always true.

Customer 120

Customer Customer loyalty Customer Journey Analytics 120

Martech

JANUARY 9, 2025

The 24-jam display attracted more initial customer interest. Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. When consumers search for products online, they might find hundreds or even thousands of options. Fast forward to the present, and we face a similar challenge.

Customer 113

Customer Transform Shoppers eCommerce 113

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. Customer Intimacy In marketing, one-size-fits-all approaches aren’t really effective. Do this : Start with the customer you want to serve.

Customer 135

Customer Global Marketing Customer Journey Energy 135

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The report found customer effort is a significant determinant of brand perception and loyalty. Email: Business email address Sign me up! Source: Coveo.

Customer 113

Customer B2C Customer Journey Communications 113

Martech

APRIL 7, 2025

They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. Modern positioning mistakes If you’ve studied marketing, you’ve been taught positioning means how customers perceive you compared to the competition. They care about outcomes.

Customer 111

Customer Food Place Branding 111

Martech

NOVEMBER 20, 2024

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 126

Customer Transform Customer loyalty Marketing 126

Marketing Insider Group

APRIL 22, 2025

Product fundraisers are inherently more enticing because they give donors something in return for their contributions. Use these tips to effectively promote your next product fundraiser and encourage supporters to contribute. Use these tips to effectively promote your next product fundraiser and encourage supporters to contribute.

Product 91

Product Promotion Health Marketing Strategy 91

SMEI

MARCH 5, 2025

Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Leverage regional trade agreements to access duty-free imports.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Aspiration Marketing

AUGUST 5, 2024

In an era where social media dominates our conversations, a whopping 96% of your customers won’t tell you they are unhappy with your services but will speak about their disappointment on at least one social platform. Social listening in 2024 could be the difference between positive customer relationships and a loss of potential leads.

Customer 252

Customer Product Branding Social Media Marketing 252

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up!

Customer 99

Customer Customer Journey Customer Acquisition Management 99

SmartBrief - Marketing

APRIL 8, 2025

It’s a psychological tool that influences how customers see your business and whether they consider you trustworthy. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty. Image credit: Seahawk Tone and messaging Your brand voice sets the tone for how customers see you.

Branding 97

Branding Customer Shoppers Food 97

Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. You can actually build real products for yourself in a matter of minutes.

Product 97

Product Marketing Marketers Entertainment 97

Martech

MAY 13, 2025

Most weren’t, although many became more helpful or reassuring as the pandemic wore on and we learned what our customers needed to hear from us. Once again, email should be your go-to channel when you tell customers what they can expect from your company and your brands. Some were spectacular. The reassurance emails are back, too.

Customer loyalty 80

Customer loyalty Customer Price Retail 80

Martech

MAY 13, 2025

Gemini GEMS (Generative Experience Models) have more to offer marketers than the base Gemini model because they allow users to create custom AI assistants tailored for specific tasks and contexts. Note: If youre curious about our use of capitalization in this article, the product, broadly speaking, is called GEMS. Processing.

Product 73

Product Key Performance Indicator User-Generated Marketing Automation Platform 73

Trade Press Services Newsletter

OCTOBER 3, 2024

Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services. Consider communicating with Gen Z customers through text messaging. Ensure your website is fast and free of glitches or slow speeds.

Gen Z 282

Gen Z Millennials B2C Communications 282

Trade Press Services Newsletter

JULY 11, 2024

From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. By leveraging the authority of influencers, businesses can more effectively highlight value propositions, address customer pain points, and facilitate faster decision-making. Don’t forget employees.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Aspiration Marketing

FEBRUARY 11, 2025

The truth is, businesses must speak their customers' language to succeed, making multilingual marketing no longer a luxury, but a necessity. As a global company, you already serve these markets with your products and services or have near-term launch plans.

New Markets 254

New Markets Product Customer Marketing 254

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

Trade Press Services Newsletter

NOVEMBER 7, 2024

Loyalty Expressing gratitude to clients, customers, vendors, and other stakeholders is often overlooked by busy organizations. This sentiment can translate into glowing reviews, social media buzz, and a strong, positive brand reputation that attracts new customers and drives more business. In a recent survey of 800 full-time U.S.

Branding 269

Branding Place Product Customer 269

Martech

AUGUST 20, 2024

It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. for five years, has deep knowledge of the company’s customers through trade show conversations, small business marketing classes and her work experience. Wisdom Goes beyond knowledge and intelligence.

Marketing 129

Marketing Marketers CMO Communications 129

Aspiration Marketing

AUGUST 19, 2024

Sales teams require quality content to effectively promote their brand's products or services and attract customers. However, by following the right strategies, creating content that converts potential leads into customers can be achieved with relative ease. In this blog post, we will delve into the most effective approaches.

Promotion 264

Promotion Product Customer Branding 264

Trade Press Services Newsletter

AUGUST 1, 2024

Brand Trust and Why It Matters Brand trust reflects the confidence that your customers and partners have in your business. Be upfront about your products, services, processes, and business practices. A positive organizational culture based on trust resonates with employees and, in turn, customers.

Whitepaper 190

Whitepaper Branding Thought Leadership Marketing 190

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Video is, as it should be, everywhere in B2B.

eCommerce 134

eCommerce Direct Mail B2C Marketing 134

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. ” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant. This approach enhances the customer experience with AI. Add a photo or short video of people using the product.

Email Marketing 132

Email Marketing Food Marketing Marketers 132

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. Like customizing it to that person and then having very detailed automated responses with sequences and chatbots.

B2C 130

B2C Millennials Customer Journey User-Generated 130