Aspiration Marketing
NOVEMBER 17, 2024
The best way to know what your customers think about your brand, service, and product is to collect feedback directly from them. The goal is to go beyond simple likes and dislikes and understand your customers' feelings about your product.
Aspiration Marketing
NOVEMBER 12, 2024
Precision is the name of the game in account-based marketing (ABM), and that precision starts with a crystal-clear understanding of your Ideal Customer Profile (ICP). In this blog, we'll explain how to identify your ICP step-by-step so you can focus your ABM efforts on high-value accounts and maximize your marketing ROI.
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Martech
NOVEMBER 7, 2024
Should product-led growth (PLG) be your No. went to market with a product-led process that, for a decade, obviated the need for a sales team. went to market with a product-led process that, for a decade, obviated the need for a sales team. Product-led. People try the products, they like them, they tell their peers.
Martech
FEBRUARY 27, 2024
While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. What’s worse, only 6% apply customer insights to their product and brand approach. “At They see a brand.”
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Buying signals extend well beyond intent.
Martech
NOVEMBER 21, 2024
This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. And is customer experience really reducible to the service (or support or success) experience?
Martech
NOVEMBER 22, 2024
The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. This is just one example of AI’s growing role in customer experience, which is happening amidst an increase in customer expectations of that experience.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 📈 📆 June 27th, 2024 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST
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You can have the best product in the world, but if your front-line sales teams do not know how to get that product into the hands of your customers, you’re in trouble. It’s time to stop forcing your teams to fend for themselves, and start equipping them with tools that will help them sell more products.
Advertiser: ZoomInfo
By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.
Advertiser: ZoomInfo
In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed.
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity?
Advertiser: ZoomInfo
The fight to find new customers and retain existing ones is the biggest business challenge for many companies. To succeed, you must change the way you conceive and build new products as a digital business. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.”
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.
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