Hootsuite

OCTOBER 9, 2024

The customer is always right. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Where to find these zealous patrons?

Customer 102

Customer Food Transform Health 102

Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. Your products may be great, but sales don’t seem to flow more than a trickle. That’s why using your customers’ feedback is vital to proving you’re worth their attention and money. or “What’s your favorite feature?”

Customer 110

Customer Shoppers User-Generated B2C 110

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 97

Customer User-Generated Management Product 97

Martech

OCTOBER 30, 2024

I started with my usual first question, “Who is your customer?” The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers. They make common mistakes while developing their ideal customer profile (ICP).

Customer 114

Customer User-Generated Education Analytics 114

Hubspot Marketing

NOVEMBER 4, 2024

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024?

Product 111

Product User-Generated eCommerce Shipping 111

Hubspot Marketing

JULY 24, 2024

And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Misinformation This involves outright false claims about your product or service. Even when users are trying to promote your brand, these posts can be damaging. Need convincing? million searches on TikTok.

Branding 131

Branding PR User-Generated Health 131

Customers.ai

JANUARY 3, 2025

Youve got products. But do you really know what your customers are thinking as they move from maybe to add to cart? Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. Awareness: How Customers Discover Your Brand The journey starts with discovery.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. And convert website visitors into paying customers. Search intent is the reason behind a users searchit tells you why they searched and what they were hoping to find. It’s not luck.

SEO 99

SEO Customer Real Estate User-Generated 99

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Martech

AUGUST 22, 2024

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. There’s nothing wrong with using generative AI to create marketing copy. But remember, generative AI predicts an answer based on what has already been written about a subject.

Transform 135

Transform Copywriting User-Generated Marketing 135

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 130

User-Generated Food Transform Marketing 130

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Each chapter has its own goals, tools, and measures of success.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. And this is true for every stage of the customer journey.

Retail 118

Retail Shoppers User-Generated Customer Journey 118

Martech

SEPTEMBER 26, 2024

This year’s Dreamforce and Inbound user conferences were all about AI agents. So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.) The reason for the similarity between Dreamforce and Inbound is the similarities between the various generative AI models. Similar models result in similar innovations.

User-Generated 124

User-Generated Price Marketing Marketers 124

Buffer Marketing

JANUARY 7, 2025

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. Pricing : Starts at $15/user/month.

Price 119

Price Thought Leadership Transform User-Generated 119

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. No matter how your customers reach out, they still expect a response within 24 hours —especially during the busiest time of the year.

Gen Z 119

Gen Z Millennials User-Generated Shoppers 119

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO 137

SEO User-Generated Transform eCommerce 137

Hubspot Marketing

SEPTEMBER 30, 2024

If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Greater Customer Value Finally, with greater personalization comes greater customer value.

Thought Leadership 138

Thought Leadership User-Generated Marketing Marketers 138

Search Engine Land

JULY 26, 2024

This couldn’t be further from the truth, especially with changes in search like AI Overviews and the endless flow of trust customers now require. As audiences evolve and AI changes how we search for products, content becomes crucial for reaching new customers and nurturing existing ones. Results aren’t instant.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S.

Transform 137

Transform Search Marketers User-Generated Digital Marketing 137

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

Martech

OCTOBER 24, 2024

Other findings: Employers believe AI is driving more productivity than employees are experiencing: 60% of employers believe AI is significantly increasing employees’ productivity, but only 44% of employees say the same. Ten percent of employees say AI is not increasing productivity at all. launched AI Content Workflow Platform.

User-Generated 118

User-Generated Marketing Mix Communications Advertising 118

Hubspot Marketing

AUGUST 13, 2024

As a user, I‘m fascinated by AI-search results. Focus on user intent : Tailor your content to address specific user needs, which can improve your chances of being recommended as an answer in LLM-generated search results. Customer-centric strategies matter more than keyword clusters.

SEO 119

SEO Transform User-Generated Health 119

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. All of these businesses sell custom song lyrics prints. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary.

SEO 132

SEO Gen Z Finance Transform 132

Martech

AUGUST 8, 2024

Does your consumer product have AI? A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” The user can then add any missing items.

User-Generated 115

User-Generated Customer Journey Advertising Advertisers 115

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform 116

Transform Logistics User-Generated Marketing 116

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. Customer-centric approach. Scalability.

Copywriting 120

Copywriting Transform PR User-Generated 120

Marketing Insider Group

AUGUST 12, 2024

For instance, if you’re writing about productivity tips, opening with a personal story about how a specific strategy changed your work life can be very effective. Capitalize on User-Generated Content Incorporating user-generated content (UGC) can also enhance your blog’s appeal.

User-Generated 126

User-Generated Product Branding Place 126

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. It will be necessary to do the following.

Transform 107

Transform User-Generated B2C Management 107

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization. trillion by 2032.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. Like customizing it to that person and then having very detailed automated responses with sequences and chatbots.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Martech

AUGUST 22, 2024

That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website. He also wants to make safer, more sustainable fragrances for products like perfume, shampoo, insect repellant and laundry detergent.

User-Generated 115

User-Generated Management Digital Marketing SEO 115

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Risk appetite for investing in customization.

Transform 131

Transform Customer loyalty User-Generated Management 131

Martech

DECEMBER 3, 2024

” These changes go well beyond current use cases like content generation, personalization and knowledge management. Existing martech giants like Adobe, HubSpot, Microsoft, Salesforce and SAS have aggressively integrated new AI capabilities into their products, leveraging both generative and traditional machine learning.

CRM 123

CRM User-Generated Management Customer 123

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. In the end, I chose “Agency” because I continue to believe we all have to personally embrace these martech trends in order to drive better customer experiences.

CRM 114

CRM User-Generated Marketing Automation Platform Marketing 114

Martech

MARCH 3, 2025

Here are some practical ways AI assists in this process: Data analysis and insights: AI algorithms can process customer data from various sources, such as browsing history, purchase behavior, and social media interactions. Real-time personalization: AI can deliver personalized content and product recommendations in real-time.

User-Generated 108

User-Generated Marketing Marketers Analytics 108

Marketing Insider Group

JULY 24, 2024

Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

Content Marketing 120

Content Marketing Marketing Marketers Customer Acquisition 120