Rock Content

SEPTEMBER 5, 2023

With social media becoming an increasingly important part of people’s lives and purchasing decisions, consumers expect more than great services and products from the brands they trust. User-generated content – including blog posts, photos, social media content, and reviews – gives consumers what they’re looking for.

User-Generated 97

User-Generated SEO Shoppers Copywriting 97

Marketing Insider Group

NOVEMBER 11, 2024

A strong social media strategy boosts visibility and directs traffic to product pages. Using user-generated content adds credibility and motivates sharing. Using user-generated content adds credibility and motivates sharing. Paid advertising on social media drives targeted traffic to product pages.

Product 99

Product User-Generated Advertising Advertisers 99

Hubspot Marketing

OCTOBER 11, 2024

If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. And with a cache of information in hand, the path to propelling a product from idea to launch got much clearer. Table of Contents What is product development? What is the new product development process?

Product 103

Product Manufacturing User-Generated Entertainment 103

Buffer Marketing

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. People trust people.”

User-Generated 92

User-Generated Product Branding Retail 92

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Martech

NOVEMBER 14, 2024

When the tipping point turned Over the past 25 years, the digital landscape evolved dramatically, altering how companies approach customer retention and engagement. Initially, businesses competed on the strength of simple, value-driven offerings designed to attract users through genuine convenience.

Customer 91

Customer User-Generated Marketers Marketing 91

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue.

User-Generated 123

User-Generated Gen Z Transform Promotion 123

Hubspot Marketing

JUNE 17, 2024

Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. In this way, AI is not only improving productivity but also helping to make your job more enjoyable. AI Productivity Tools 1. We can’t deny AI's cultural renaissance.

Product 121

Product User-Generated Price Law 121

Martech

OCTOBER 9, 2024

Status : Beta Applicable HubSpot Hubs : All Hubs Applicable HubSpot Tiers : All Tiers Copilot is available to all HubSpot users at all hubs and tiers. How it helps you This tool accelerates the content creation process by generating first drafts for multiple content types in a fraction of the time.

Product 106

Product Real Estate CRM Transform 106

Use Insider

NOVEMBER 18, 2024

With AI, data, and personalization at the forefront, the event underscored a growing focus on customer-centric strategies. PATTERN Beauty, founded by Tracee Ellis Ross, aims to help people “embrace the hair they have” by providing haircare products that cater to diverse hair types and regimes.

Retail 52

Retail Transform Customer User-Generated 52

Hubspot Marketing

NOVEMBER 4, 2024

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024?

Product 107

Product User-Generated eCommerce Shipping 107

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 108

Marketing Strategy Product User-Generated Marketers 108

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Transform 138

Transform Customer Customer Journey User-Generated 138

Litmus

OCTOBER 3, 2024

And it’s not just about product feeds. With content automation, you can include everything from blog articles and news updates to social media posts and user-generated content, ensuring that every email stays fresh and tailored to the recipient’s interests. What are personalized product recommendations?

Product 84

Product Transform Customer Journey Finance 84

Martech

JULY 8, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: How is the best way to redesign the website of a big financial company that focuses on converting new qualified customers including a long journey of consideration? I am trained with MarTech content. Here’s something somebody asked me!

Customer 104

Customer Customer Journey Key Performance Indicator User-Generated 104

Search Engine Land

OCTOBER 21, 2022

In this in-depth report, Shopper Approved covers the many forms of USC and its benefits, the various tools to generate and distribute UGC, and how it works to improve online visibility in search results. The post Increase your page rankings and organic traffic with user-generated content (UGC) appeared first on Search Engine Land.

User-Generated 91

User-Generated Digital Marketing Shoppers eCommerce 91

Search Engine Land

APRIL 26, 2024

One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. There are many ways to do this.

Product 96

Product SEO Gen Z Transform 96

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 115

Product Marketing Product Inbound Marketing Marketers 115

Martech

MAY 16, 2024

It’s important that everyone is clear on the definition of customer experience. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. Consequently, you impact the experience.

Customer 118

Customer B2C Transform Customer loyalty 118

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. Social media visibility leads to higher engagement, increased brand awareness, and ultimately, more opportunities to connect with potential customers.

Gen Z 136

Gen Z Product User-Generated Millennials 136

Lusha

JULY 31, 2024

Welcome to our July 2024 product updates at Lusha! This month, we’re thrilled to introduce two exciting new features designed to enhance your user experience and streamline your workflows. At Lusha, we’re dedicated to enhancing our customers’ user experience and streamlining their workflows.

Product 52

Product User-Generated Analytics Customer 52

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Customer 128

Customer Branding Customer loyalty Transform 128

Search Engine Land

FEBRUARY 21, 2024

As Google has indicated an increased willingness to allow AI-generated content to rank and OpenAI has released new versions of GPT for enterprise use, the use cases have only expanded exponentially. ChatGPT Plus users and those with access to Team and Enterprise plans can explore custom GPTs developed by almost anyone.

SEO 127

SEO Customer User-Generated Price 127

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Search Engine Land

NOVEMBER 1, 2023

Google has released a range of new generative AI product imagery tools for advertisers in the U.S. Merchants can leverage these capabilities to create product imagery simply by using text prompts, completely free of charge in Product Studio. as well as users of the Google and YouTube apps on Shopify. Why we care.

Product 116

Product User-Generated Advertisers Advertising 116

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Product 125

Product Transform User-Generated Customer 125

Search Engine Land

MAY 30, 2024

With that imminent future in mind, it’s important to discuss how we use generative AI effectively. Some wish to avoid it in their content production at all costs, while others think it can do everything for them. This begs the question, “How should we use AI for our SEO content production?” Unfortunately, neither is true.

Product 92

Product SEO Transform User-Generated 92

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. Sounds easy, right?

Customer 120

Customer Transform Shipping User-Generated 120

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Product 105

Product Transform User-Generated Management 105

Sprout Social

OCTOBER 5, 2016

As a business, you look for ways to humanize your brand and build trust with customers. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. What Is User-Generated Content? Why User-Generated Content Is Influential.

User-Generated 111

User-Generated Analytics SEO Promotion 111

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. Ease of use The best chatbot builders are designed to be user-friendly.

Customer 118

Customer Non-Profit Real Estate Transform 118

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets.

Customer Marketing 83

Customer Marketing Marketing Strategy Customer Customer Acquisition 83

Martech

OCTOBER 30, 2024

I started with my usual first question, “Who is your customer?” The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers. They make common mistakes while developing their ideal customer profile (ICP).

Customer 101

Customer User-Generated Education Analytics 101

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue.

Product 126

Product Customer Acquisition Key Performance Indicator Customer Journey 126

Search Engine Land

JULY 1, 2024

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). Designed with privacy and AI at its core, GA4 can measure customer journeys that span a variety of devices and touchpoints, without compromising user privacy.

Analytics 91

Analytics Product User-Generated Advertising 91

Adobe Experience Cloud Blog

APRIL 6, 2018

They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire. In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread.

Promotion 134

Promotion Product Customer Thought Leadership 134