Martech

SEPTEMBER 19, 2024

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. The potential for reaching customers through RMNs is real, which is why there’s so much interest in them. We have a really high budget from shopper marketing and less with brand marketing.”

Retail 115

Retail Shopper Market Shoppers Advertising 115

Set Up

JANUARY 21, 2025

We also see an increased need for shopper marketing rising from 5% to 15%. According to Forbes , conversational marketing and AI-driven interactions are set to redefine customer interactions, emphasizing the need for Brands to adapt to evolving consumer behaviors. Client Priority #2 | Content Creation goes by the Wayside?

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Set Up

JANUARY 30, 2025

Do you need help with branding, social media, content creation, shopper marketing, or something else? According to the 2024 survey, branding/identity and social media are top priorities for most Clients, with shopper marketing growing in importance. Learn more about the Custom Agency Search Process here.

Shopper Market 59

Shopper Market Shoppers Communications Marketing 59

Hubspot Marketing

JULY 10, 2023

There's a major, often overlooked area of opportunity when it comes to AI: Becoming a more customer-centric organization. Here, we'll explore how three organizations used generative AI to achieve enhanced customer-centricity, and how your own business can, too. But you also can’t afford to get generative AI adoption wrong.

Customer 100

Customer Transform User-Generated Retail 100

Martech

AUGUST 18, 2021

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. It used to be that there were certain categories of products and services that needed to be purchased in-person, which was often the case, especially for big-ticket items.

Shoppers 138

Shoppers Retail Shopper Market Price 138

Martech

APRIL 20, 2023

If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. Helping when customers research products Where can brands get involved in the customer journey? At The Home Depot, a supplier approached the retailer about retargeting customers on social media.

Shoppers 113

Shoppers Retail Customer Journey Shopper Market 113

Martech

OCTOBER 28, 2022

Forced to keep up with platforms and upgrades, marketers experience pressure to hire more people to diversify the learning load. You have to be specialized in digital marketing to understand everything. My marketing department also works in shopper marketing and trade marketing. “ Evaluating ROI/ROAS.

Digital Marketing 140

Digital Marketing Advertising Advertisers Shopper Market 140