SocialPilot

FEBRUARY 3, 2025

And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. Just posting and hoping will not turn your followers into customers. With over 5.22

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

SocialPilot

FEBRUARY 13, 2025

This is a no-brainer but just for the sake of search engines, A hashtag is a word or a phrase preceded by the (#) symbol that helps categorize content on social media. It acts as a grouping tool that helps users discover posts related to specific topics, like using #travelDiaries to find vacation stories. But thats not it.

Social Media Marketing 86

Social Media Marketing User-Generated Marketing Marketers 86

SocialPilot

SEPTEMBER 5, 2024

We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough. SocialPilot is the social media management partner for several travel agencies and businesses.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Hootsuite

OCTOBER 9, 2024

The customer is always right. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Hint: Listen up. The result?

Customer 102

Customer Food Transform Health 102

Calvyn Lee Blog

NOVEMBER 14, 2024

In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. As he aptly put it, “Don’t ask them to follow you.

Social Media Marketing 130

Social Media Marketing Customer loyalty User-Generated Communications 130

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. ChatGPT prompts for social media are at the forefront of this trend.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Social Media Examiner

FEBRUARY 27, 2023

Wondering how to find and amplify engaging user-generated content (UGC)? In this article, you’ll discover the types of UGC that work for marketers right now.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

SocialPilot

MARCH 9, 2025

Initiate a Strong Brand Identity Across Social Media Your brand identity is what sets you apart from other businesses its the unique persona, style, and messaging. Your logo, color palette as per your brands tone, target audience interactions, and everything else shapes how your potential customers see you.

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Martech

FEBRUARY 1, 2024

Predictive behavioral analysis, sentiment analysis and influencer discovery are ways a marketer might leverage AI to develop a social media strategy that prioritizes a highly tailored and relevant audience experience. Generate custom, branded visuals. Dig deeper: 6 ways to use generative AI for your marketing 2.

Social Media Marketing 142

Social Media Marketing Gen Z User-Generated Marketing 142

Marketing Insider Group

AUGUST 27, 2024

Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. Industry reports help you stay informed about market trends and competitor activities. Website Optimization A digital marketing strategy starts with website optimization.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 116

Social Media Marketing User-Generated Food Branding 116

Hubspot Marketing

JANUARY 22, 2025

Benefits and Drawbacks of Organic Marketing What are the benefits of organic marketing? Well, overall, it creates a better, less intrusive customer experience , establishes trust with your target audience by sharing real value, and uses low-cost mediums and tactics. Some of the perks of organic social media?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Sachs Marketing Group

OCTOBER 2, 2024

This strategy also taps into the increased holiday shopping traffic, potentially attracting new customers and enhancing brand recognition during a key retail period. Tailored marketing campaigns can attract holiday shoppers during the Thanksgiving season, encouraging customer loyalty and repeat purchases.

Customer 97

Customer Retail eCommerce Shoppers 97

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 94

B2C Social Media Marketing User-Generated Entertainment 94

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde. With that level of activity.

Social Media Marketing 124

Social Media Marketing User-Generated Education Customer 124

Buffer Marketing

JANUARY 7, 2025

Whether you're looking to automate marketing tasks, scale personalization, or increase your bandwidth, you'll find tools here to help. Social media AI tools Want to streamline your social media workflow? Hubspot 's AI helps you create and optimize email marketing campaigns that convert better.

Price 119

Price Thought Leadership Transform User-Generated 119

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. When it comes to Pinterest marketing, the results speak for themselves.

Gen Z 111

Gen Z Affiliate Marketing Fashion Social Media Marketing 111

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. What are Social Media Metrics? Applause rate What’s an applause rate?

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Hubspot Marketing

JULY 12, 2024

Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. It can generate unique user-generated content. Furthermore, 60% say their companies are already building such communities.

Management 116

Management User-Generated Entertainment Social Media Marketing 116

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. billion on marketing. If OpenAI is any indicator, it’s hard to see how. launched Simpli.fi

Non-Profit 111

Non-Profit Direct Mail eCommerce User-Generated 111

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences.

Transform 110

Transform User-Generated Analytics Social Media Marketing 110

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. In other words, digital content could also be defined as online media created for content marketing.

Tentpole 113

Tentpole Gen Z Thought Leadership User-Generated 113

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers. Here’s a quick look at the many ways in which AI helps in content marketing.

Content Marketing 128

Content Marketing Transform User-Generated Marketing 128

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. Create polls to spark discussion Polls are a staple feature on most social platforms.

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. Activity.  Posts

User-Generated 128

User-Generated Social Media Marketing Analytics Fashion 128

Buffer Marketing

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   As a freelance content marketer for 3-4 years, I managed myself with tools, and without them, well, I’m not sure how I could have coped and scaled my workload. 

Social Media Marketing 120

Social Media Marketing Product Marketing Marketers 120

Marketing Insider Group

SEPTEMBER 3, 2024

Linking to related content improves the user experience and helps search engines crawl your site. Technical SEO Site Speed Optimization: Create a fast-loading website to maximize the user experience and improve your search rankings. A mobile-friendly website is better for the overall user experience and assists with SEO.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Hubspot Marketing

DECEMBER 3, 2024

This is a continuous refinement process for me, as I hunt for ways to better invest my time and still generate meaningful results. I began to redefine Pinterest as no longer a mood board or even a social media platform, but a search engine. Optimize for lead generation and sales. Create click-worthy, branded pins.

Product 109

Product User-Generated Transform Energy 109

Buffer Marketing

NOVEMBER 14, 2024

Adding a relevant keyword is also an opportunity to tell who you are and what you sell to potential customers at a glance — since it’s the first thing someone sees when they land on your profile. But it’s what makes or breaks your first impression on potential followers and customers.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hootsuite

SEPTEMBER 18, 2024

Posts published between 7 and 11 am on Tuesdays and Wednesdays, and 10 am and noon on Fridays seem to generate the highest engagement. Best time to post on X (Twitter) Thursday night (10 pm) and Friday evening (8 pm) Tweets tend to generate the highest engagement for financial institutions on X. Here’s what our research says.

User-Generated 108

User-Generated Social Media Marketing Communications Management 108

Jeff Bullas

FEBRUARY 14, 2023

It’s hard to believe that Instagram has been around for less than a decade, given its massive presence in the social media market. Adding filtering options to the app was all it took to get Instagram to take off as a social media sensation. What is the big Instagram marketing secret?

User-Generated 360

User-Generated Social Media Marketing Analytics Target Market 360

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people.

Thought Leadership 121

Thought Leadership Entertainment Analytics Social Media Marketing 121

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketing 126