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How to Successfully Manage Marketing in a Recession?

Aspiration Marketing

In fact, many businesses find that they need to ramp up their marketing efforts in order to stay competitive and attract customers in a tough economic climate. We'll explore some approaches for managing your marketing during a recession, including how to cut costs, focus on customer retention, and adapt to changing market conditions.

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We’re hiring: Marketing Services Client Success Manager

Martech

You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers. Qualifications: Obsessed with external and internal customer satisfaction. A people person: enjoys customers, colleagues, and community members.

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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. Still, it takes more than integrating multiple channels to build a successful one. That includes understanding the goals, processes, and technologies currently being used.

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The 5 Key Skills That Successful Managers Possess

Duct Tape Marketing

The 5 Key Skills That Successful Managers Possess written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dave Dodson In this episode of the Duct Tape Marketing Podcast , I interview Dave Dodson. Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more.

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The Whole Customer: Why You Need a 360-Degree View

Adobe Experience Cloud Blog

Author: Frank Passantino If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. At Marketo, we talk about a “360 degree view” to more effectively leverage our customer success teams, which lets us drill down into specific aspects of each customer’s use.

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Customer success gets passionate

Martech

Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

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What is customer experience and why does it matter?

Martech

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

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