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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

Influencers are also participating in tentpole industry events, contributing to the conversation and sharing their expertise. Its your chance to show who they are and what you stand for in a real, tangible way, which can help build a deeper connection with customers. Also consider the features available within your social networks.

Branding 112
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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. It gives users/customers a customized experience on the website. It makes the buying process easier for new customers. Why is this great digital content?

Tentpole 104
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CTV’s ticket to March Madness advertising

Martech

Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods. Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods.

Tentpole 116
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IAB NewFronts rings in the age of digital video dominance

Martech

The RMN expands T-Mobile Advertising Solutions’ ability to reach customers out in the world. Getting this balance right, navigating privacy and personalization, will help transform how your brand connects with your customers,” said Sean Downey, Google’s President, Americas and global partners. Additionally, Fubo announced pause ads.

Tentpole 110
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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

Make sure your social team is equipped to handle the increased volume of messages by following social customer care best practices. Enterprise businesses especially can benefit from a robust social listening strategy to tap directly into what customers and competitors are saying, and glean advanced insights to craft a more targeted approach.

Retail 111
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CMO Confessions Ep. 40: Danielle Levitas

On24- CMO Confessions

In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. The Future of Trade Shows and Large Tentpole Events. Empathy and Pulse Checks.

CMO 52