Trade Press Services Newsletter

DECEMBER 7, 2023

Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. Creating exceptional thought leadership content, however, is just the first step. Promoting that content is where the marketing magic happens.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Buffer Marketing

AUGUST 6, 2024

Early in my career, the idea of “thought leadership” wasn’t on my radar. My passion for narrative naturally evolved into a commitment to thought leadership, where I leverage the art of storytelling for myself and my clients to share insights, provoke discussions, and influence change.

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Content Marketing Institute

FEBRUARY 15, 2023

Redefining thought leadership – and how you apply it – can deliver valuable benefits to your brand and its customers. Follow these tips to get started. Continue reading →

Thought Leadership 134

Thought Leadership Branding Customer 134

Scoop.it!

APRIL 18, 2024

Thought leadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. Implementing Community Feedback Content Creation Techniques for Community-Centric Thought Leadership 1. Effective Content Curation 2.

Thought Leadership 105

Thought Leadership Management Transform User-Generated 105

Hubspot Marketing

SEPTEMBER 30, 2024

If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Not only does personalization help increase sales, but 96% of marketers also say that a personalized experience increases the chances of buyers becoming repeat customers. Let me explain.

Thought Leadership 135

Thought Leadership User-Generated Marketing Marketers 135

Content Marketing Institute

JUNE 15, 2023

Improve your thought leadership strategy so it focuses on every stage of the customer journey. Expand collaborations. Reimagine a better bridge from your content to your sales team and the buyers. Continue reading →

Thought Leadership 126

Thought Leadership Customer Journey Branding Customer 126

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 140

Content Marketing Customer Journey Thought Leadership Marketing 140

yorCMO

DECEMBER 7, 2023

Explore the essential rules for successful thought leadership in the IT industry. Discover how to harness cutting-edge technologies, set yourself apart with a unique selling proposition, address customer needs effectively, build strategic partnerships, and participate in industry events.

Thought Leadership 105

Thought Leadership Customer 105

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 126

Transform Whitepaper Thought Leadership Customer Journey 126

Buffer Marketing

JANUARY 7, 2025

It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights. Plus, it integrates seamlessly with Hubspot's CRM (customer relationship management software) so you can track the entire customer journey.

Price 118

Price Thought Leadership Transform User-Generated 118

Sprout Social

JANUARY 22, 2025

Building brand credibility and thought leadership Consistent, high-quality content on LinkedIn is crucial for establishing trust. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Meanwhile, this post from DocuSign turns a customer quote into a graphic.

Marketing Strategy 123

Marketing Strategy Content Marketing Thought Leadership Marketing 123

Martech

SEPTEMBER 26, 2024

Whether through thought leadership articles or compelling storytelling to journalists, PR lets brands earn the audience’s trust, laying the foundation for long-term loyalty and advocacy. PR professionals protect brand reputation by handling crises, responding to customer feedback and capitalizing on opportunities.

Marketing Mix 130

Marketing Mix Global Marketing PR Thought Leadership 130

Marketing Insider Group

JANUARY 20, 2025

Whether you need thought leadership pieces, how-to guides, or promotional blogs, theyve got you covered. By outsourcing, they benefit from optimized blog content that attracts organic traffic and converts readers into customers. Image source 1. Image source 4.

Thought Leadership 104

Thought Leadership Retail Fashion SEO 104

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. This article will take you through some basics, like conducting audience research, segmenting your audience, and implementing actionable strategies to target potential customers.

Thought Leadership 121

Thought Leadership Entertainment Analytics Social Media Marketing 121

Martech

FEBRUARY 26, 2025

But it’s not just marketers feeling the pressure your customers are, too. Dig deeper: Humanizing B2B: The key to better customer experience 2. Are you addressing your customers’ pain points with understanding or just listing your features? This builds trust and shows you’re in the trenches with your customers.

Whitepaper 107

Whitepaper Thought Leadership B2C Energy 107

Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. Real-time customer feedback from social platforms helps refine campaigns and strategies more effectively.

CRM 107

CRM Management Thought Leadership Market Trends 107

Martech

FEBRUARY 6, 2025

Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. Top-of-funnel content, being less overtly sales-driven, nurtures audiences with education, thought leadership and even mild entertainment. Whats the plan?

Thought Leadership 85

Thought Leadership Customer Journey Customer loyalty Marketing 85

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Here’s what you get when you focus on growing too fast: Less trust: When growth outpaces your ability to maintain quality, customers notice — and they might start looking elsewhere.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketing 114

Marketing Insider Group

OCTOBER 16, 2024

Start by identifying the industries your ideal customers work in, their job titles, and the pain points they encounter. You can gather insights through surveys, customer feedback, or by analyzing competitors’ followers on platforms like LinkedIn. Social media is an extension of customer service, too.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Thought Leadership 119

The Marketing Operations Leader

JANUARY 2, 2025

Cross-Functional Collaboration: Work closely with content, sales, and customer success teams. Director+ (13 to 16+ Years): Driving Strategy and Culture Goal: Drive innovation and customer-centric initiatives. Thought Leadership: Publish content, speak at conferences, and lead internal workshops.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Set Up

FEBRUARY 6, 2025

What are customers saying?" Some of the best learning happens by talking to employees and customers," Prez shared. They work hard, do the right thing, and take care of both their customers and employees." "Ask questionswhat are the drivers? What are the trends? Tip #3 - Get out of the office and into the restaurants.

CMO 105

CMO Thought Leadership Communications Performance Marketing 105

Martech

FEBRUARY 5, 2025

The AiLG conundrum in B2B marketing Delivering buyer-driven experiences your customers prefer is key to GTM motions that drive growth. The paper states: AiLG is about elevating the quality of every customer interaction, setting a new standard in customer engagement and causing sustainable growth.

Thought Leadership 125

Thought Leadership Marketing Marketers Customer Journey 125

Scoop.it!

FEBRUARY 27, 2025

While the technology’s capabilities are well-known, how can Google AI help marketers reach potential customers more effectively? By understanding how Google AI Overviews prioritize relevance and intent, marketers can optimize their B2B SaaS marketing strategy to connect with potential customers. Right now, it goes both ways!

Customer 59

Customer Law SEO Thought Leadership 59

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation.

Whitepaper 106

Whitepaper Key Performance Indicator Thought Leadership User-Generated 106

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. It gives users/customers a customized experience on the website. It makes the buying process easier for new customers. Why is this great digital content?

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Hootsuite

JANUARY 17, 2025

Team members can then access (and customize) the content to share on their own social feeds. Develop useful resources and thought leadership Effective advocacy campaigns rely on the social element of social platforms. Thought leadership is also important here. But dont neglect brands here.

Promotion 97

Promotion Thought Leadership Health Non-Profit 97

Orbit Media Studios

DECEMBER 17, 2024

We want to identify a variety of watering holes where these potential customers learn, engage and interact with each other, so we can target and build relationships with them. Of course, AI cant produce thought leadership itself because it has no opinions. These prompts come from our guide on AI and Thought Leadership.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Martech

OCTOBER 15, 2024

In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels — consumers aren’t letting brands know about bad interactions, or good ones either. We asked Isabelle Zdatny, head of thought leadership at Qualtrics’ XM Institute, for commentary.

Customer 120

Customer Thought Leadership Customer loyalty Branding 120

Hubspot Marketing

DECEMBER 10, 2024

As pictured below, you can see Googles search engine results pages (SERPs) list Chatterbox Walls, Song Lyric Prints, Thoughtful Keepsake, Moonshine Prints, and The Bespoke Foil Company. All of these businesses sell custom song lyrics prints. This means covering the topics your potential customers are looking for, in-depth.

SEO 130

SEO Gen Z Finance Transform 130

Trade Press Services Newsletter

JUNE 6, 2024

It’s also a powerful medium for generating leads , sharing thought leadership , and staying up to date on industry news and trends. For businesses, a corporate LinkedIn profile can establish thought leadership, reinforce brand identity, attract quality talent, and engage a variety of stakeholders.

Transform 206

Transform Thought Leadership Manufacturing Communications 206

Marketing Insider Group

FEBRUARY 3, 2025

A goal tied to brand authority might emphasize thought leadership content that addresses industry challenges. Start by analyzing existing customer data, reviewing feedback, and monitoring online conversations relevant to your industry. Goals should directly connect to the broader purpose of your business or organization.

Thought Leadership 104

Thought Leadership Promotion Analytics User-Generated 104

Search Engine Land

JULY 25, 2024

But if you fail to support brands or examine how your core customers’ needs evolve, you will likely jeopardize your medium to longer-term performance. Retention of the existing customer base should be prioritized. They speak with customers and potential buyers often. Smarter spending and investment. What objections they have.

SEO 108

SEO Management Price Thought Leadership 108

Tiecas

JULY 15, 2024

It’s about crafting content that not only educates but also differentiates your brand, builds trust with potential customers, and ultimately persuades them to initiate a conversation. Thought leadership content goes beyond technical details and product specifications. Check out our Industrial Content Creation Service.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Search Engine Land

SEPTEMBER 12, 2024

While SearchGPT may result in fewer clicks for informational terms – and mostly for low-intent searches – in my opinion, this shift broadens the search ecosystem and opens new doors to connect with customers beyond traditional Google SERPs. Dig deeper: Visual optimization must-haves for AI-powered search 3.

PR 100

PR User-Generated Transform Thought Leadership 100

Hubspot Marketing

NOVEMBER 19, 2024

But items like surveys, competitive analyses, and customer interviews will provide the data you need to make the best decisions. Interviews Use customer interviews to collect highly detailed qualitative information. Customers can go off on tangents or wander into unexpected territory. Identifying customer needs.

Market Research 121

Market Research B2C Marketing Marketers 121

OnDemand CMO

DECEMBER 18, 2024

From creating personalized customer experiences to real-time analytics, AI is changing the gameand if youre not playing, youre falling behind. What Bold Looks Like in 2025: Hyper-Personalization: Your customers want to feel seen and understood. AI is no longer a nice-to-have; its officially the backbone of smart marketing.

Transform 74

Transform Thought Leadership CMO Marketing 74

OnDemand CMO

JANUARY 10, 2025

Today, we take it a step further by diving into three critical pillars: knowing your audience, establishing thought leadership, and staying agile in a fast-changing marketplace. Today, its all about niche targeting and deep customer understanding. Ideal Customer Profiles (ICPs) : Clarity is key. Missed Part 1?

Thought Leadership 52

Thought Leadership eBook Marketing Marketers 52