Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. What’s lacking today is not the thought, it’s the leadership.

Thought Leadership 111

Thought Leadership Whitepaper Manufacturing Education 111

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Here’s what you get when you focus on growing too fast: Less trust: When growth outpaces your ability to maintain quality, customers notice — and they might start looking elsewhere.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketers 114

Adobe Experience Cloud Blog

MARCH 16, 2017

With marketing increasingly playing a critical role in company growth, it’s important to find a viable solution that brings order to the overwhelming volumes of data from prospects and customers. That means being able to support a sophisticated data model and respond with relevance during customer interactions.

Whitepaper 120

Whitepaper Thought Leadership CRM Marketers 120

Neil Patel

APRIL 7, 2021

Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader? Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. What Is Thought Leadership Marketing?

Thought Leadership 116

Thought Leadership Price Whitepaper Marketers 116

Marketing Insider Group

SEPTEMBER 25, 2020

But writing effective thought leadership content is no easy task. A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. Great thought leaders are not necessarily great writers.

Thought Leadership 102

Thought Leadership Whitepaper Finance Communications 102

Martech

FEBRUARY 26, 2025

But it’s not just marketers feeling the pressure your customers are, too. Dig deeper: Humanizing B2B: The key to better customer experience 2. Are you addressing your customers’ pain points with understanding or just listing your features? This builds trust and shows you’re in the trenches with your customers.

Whitepaper 104

Whitepaper Thought Leadership B2C Energy 104

Sprout Social

NOVEMBER 4, 2024

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. When it comes to social content creation, it pays to work smarter, not harder. A powerful quote can make your content stand out.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Adobe Experience Cloud Blog

OCTOBER 14, 2009

As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain. Therefore it's more vital than ever for your organization to be viewed as an industry leader and trusted resource for all key stakeholders: customers, media, analysts, investors and everyone in between.

Thought Leadership 95

Thought Leadership Whitepaper Education Branding 95

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Start by identifying the industries your ideal customers work in, their job titles, and the pain points they encounter. Social media is an extension of customer service, too.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Adobe Experience Cloud Blog

MAY 21, 2013

While it’s absolutely true that content can help you drive the right traffic to your site and introduce your business to prospective customers, it’s also effective at later stages of the funnel. Sharing your own useful content lets you reach out to customers with something new. Keep Customers Engaged and Informed.

Whitepaper 134

Whitepaper Thought Leadership Education SEO 134

Tiecas

JULY 15, 2024

It’s about crafting content that not only educates but also differentiates your brand, builds trust with potential customers, and ultimately persuades them to initiate a conversation. Thought leadership content goes beyond technical details and product specifications. Check out our Industrial Content Creation Service.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. Its ideal for sharing thought leadership, case studies, and industry insights.

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. Thought leadership: Establishing your brand as an authority in your field. ebooks, whitepapers). Conversion rate: The percentage of content readers who convert into leads or customers. Dig deeper: What is content marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. As mentioned earlier, B2B customers make buying decisions in teams.

Whitepaper 132

Whitepaper Content Marketing Thought Leadership Marketers 132

Marketing Insider Group

MAY 6, 2025

These are 6 of the most powerful marketing strategies that will help your brand rise above the noise and capture your ideal customer’s attention. Define Your Niche and Ideal Customer Profile (ICP) Trying to market to everyone is one of the fastest ways to get ignored. Lastly, encourage thought leadership.

Marketing Strategy 81

Marketing Strategy Whitepaper Thought Leadership SEO 81

Adobe Experience Cloud Blog

OCTOBER 14, 2008

Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. Over the past couple years, large customers in the technology industry have focused on what they consider emerging markets: global and SMBs.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Adobe Experience Cloud Blog

DECEMBER 16, 2013

To justify collecting this kind of data, and to avoid being creepy, make sure your data collection adds value for your customers. Typically, these ads are customized to target individuals, based on their specific behaviors. Facebook Lookalike and Custom Audiences. Retargeting Ads. Thanks for the reminder, Crate&Barrel!

Whitepaper 134

Whitepaper Thought Leadership Email Marketing Advertising 134

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 74

Thought Leadership Whitepaper Transform Marketers 74

Adobe Experience Cloud Blog

OCTOBER 14, 2015

And B2B buyers are not opposed to it: 74% expect to access simple content like infographics without registration, but 77% are willing to provide basic info for white papers or ebooks. When considering partners, choose: A company with products that complement yours, something your potential customers may need anyway.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Shouldn’t white papers be gated? And since ungated content is more shareable, it helps build the thought leadership and trust that it takes for a visitor to decide to fill out a form. How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion? But that simply is not the case.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. How much easier and more effective? Segment and Set Rules.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Welcome Software

NOVEMBER 11, 2024

To provide this frictionless experience, investing in AI for a smoother buying process is essential and will revolutionize B2B commerce in several impactful ways: Enhanced Customer Experience : AI tools can offer personalized recommendations and insights tailored to a buyer’s specific needs and past behaviors.

Transform 72

Transform Whitepaper Thought Leadership eCommerce 72

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. E-Books or Whitepapers. Image Source. Image Source.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Adobe Experience Cloud Blog

SEPTEMBER 12, 2012

Audit your existing marketing assets and identify your thought leadership pieces. Also make sure you put a plan in place that will enable you to consistently produce social marketing-worthy content—including blog posts, infographics, videos, and white papers. Content feeds the social marketing beast.

Whitepaper 126

Whitepaper Thought Leadership Marketers Marketing 126

Adobe Experience Cloud Blog

MAY 13, 2009

In my opinion, if your Marketing & Sales organizations do this together, they'll not only improve their alignment, but also the results they achieve: Engage in a customer immersion. What matters is the customer -- not the product, service or solution. They should map out the customer decision process and create buyer personas.

Thought Leadership 67

Thought Leadership Whitepaper Marketers Marketing 67

Marketing Insider Group

FEBRUARY 17, 2011

I met Anol during #B2BChat sessions on twitter but have come to really respect the thought leadership they are providing. And Asuthosh Nair & Jaspreet Sidhu from GetIt Comms recently published this great whitepaper on Social Media for B2B Marketing. Get Cracking: The paper emphasizes that it is not enough to be visible.

Whitepaper 102

Whitepaper Thought Leadership B2C Marketers 102

Adobe Experience Cloud Blog

OCTOBER 12, 2015

On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. There is a guarantee of needless duplication, which jeopardizes a company’s relationship with the customer. You name it, we have researched or tried it.

Whitepaper 134

Whitepaper Thought Leadership Direct Mail CMO 134

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? The mere fact that they must fill out a form to get your ebook, white paper or brochure will cause them to attribute greater value to it and see it as more authoritative.

Whitepaper 133

Whitepaper eBook User-Generated Thought Leadership 133

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

JANUARY 20, 2010

Marketers have changed the way they handle online demand generation by using thought leadership like white papers, surveys and videos to drive interest in their industry or solution. Here are some tips to help you convert these inbound leads into customers. .

Whitepaper 87

Whitepaper Customer Inbound Marketing Thought Leadership 87

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Restaurants’ signs serve as glowing billboards, attracting customers to come in and dine. I’m sure they won a ton of customers from this investment (PS – sarcasm!). White Papers.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. The new generation of digitally savvy customers does a bulk of their product research online. The new generation of digitally savvy customers does a bulk of their product research online. Step 1: Identify Your Target Customers. And they have options.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Adobe Experience Cloud Blog

AUGUST 25, 2014

But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Whitepapers and benchmarking studies can crystalize your thought leadership and value proposition, but they often aren’t delivered in an appealing way.

Whitepaper 134

Whitepaper Thought Leadership Logistics Entertainment 134

Trade Press Services Newsletter

OCTOBER 6, 2022

Thought Leadership Content One of the most effective marketing tactics is thought leadership content. A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical. The good news? Let’s talk!

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Adobe Experience Cloud Blog

OCTOBER 26, 2010

What I thought was the exception was actually the norm. Hundreds of marketers have built robust lead nurturing programs, ranging from simple drip campaigns to sophisticated lead life-cycle campaigns , using only a few white papers or webinars. You can do this by creating papers like 10 ways how X, or top 5 initiatives to X.

Whitepaper 102

Whitepaper Thought Leadership User-Generated Content Marketing 102

Marketing Insider Group

JULY 5, 2015

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials?

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Adobe Experience Cloud Blog

MAY 30, 2017

A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. The “Engagement Economy” represents a clear shift in the way marketers communicate with customers.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133