Martech

SEPTEMBER 18, 2024

What if marketing were viewed as a revenue driver instead of a budget drain? One of the most effective ways to shift this perception is by using customer experience. Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center.

Transform 115

Transform Customer loyalty Customer Journey Marketers 115

Buffer Marketing

AUGUST 6, 2024

  And, as I started implementing thought leadership strategies into communication efforts for my clients, I saw how their messaging and connection with potential customers was transformed — so The Conscious Publicist became not just a PR advisory, but one focused on thought leadership. 

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform 115

Transform User-Generated Law Marketing Mix 115

Martech

SEPTEMBER 29, 2021

While many companies struggled to adapt during the pandemic, Dennis Publishing, the parent company of popular media brands like Kiplinger, The Week, several automotive publications, among others, decided to prioritize business transformation and find new ways to drive growth through audience monetization. And its strategy is paying off.

Transform 112

Transform Real Estate User-Generated Traditional Marketing 112

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Today, marketing faces its own shift. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement.

Transform 75

Transform Manufacturing Key Performance Indicator Marketers 75

Businesses Grow

JANUARY 6, 2025

One thing is clear: The balance of traditional marketing work is rapidly and permanently shifting to the bots. This idea is a big part of my upcoming book (February) Audacious: How Humans Win in an AI Marketing World. Our customers long to belong. We don’t want to upset a customer, so we’re dull.

Transform 127

Transform Traditional Marketing Education Branding 127

Martech

MARCH 18, 2025

Dig deeper: It’s time for B2B marketing to understand its GTM role From vendor-driven GTM to buyer-controlled AI B2B companies have relied on marketing to capture attention and create demand, sales to convert leads into opportunities and customer success to drive retention and expansion. What replaces it? What replaces it?

CMO 116

CMO Transform Price Education 116

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 91

Transform CMO Marketing Strategy Marketers 91

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Its your chance to show who they are and what you stand for in a real, tangible way, which can help build a deeper connection with customers.

Branding 103

Branding Tentpole Entertainment Transform 103

Martech

DECEMBER 27, 2021

Marketers will be engaging with more customers in three-dimensional virtual spaces next year. We are witnessing an increased pace of acquisitions of VR and AR startups, so it’s going to be interesting to see if, and how, brands incorporate AR into their marketing strategy,” Mishra said. Connected metaverse.

Customer 144

Customer Transform Shoppers Retail 144

Digital Marketer

DECEMBER 19, 2022

Businesses sell directly to the customer. Customers selling to other customers. This includes the second-hand goods market and resellers operating through auction sites like eBay. Customers selling to businesses. As ecommerce has emerged and evolved, marketing has gone through many changes.

Transform 82

Transform eCommerce Retail Entertainment 82

Base.ai

JANUARY 10, 2025

Celebrating Customer-Led Growth: Customer-Obsessed Awards at The Obsession Summit In 2024, the customer marketing industry has reached new heights, redefining how businesses engage, retain, and empower their customers.

Customer 40

Customer Transform Traditional Marketing Customer Marketing 40

Base.ai

JANUARY 30, 2025

The Customer Marketing and Advocacy (CMA) field is brimming with opportunities to make a meaningful impact by fostering relationships, amplifying customer voices, and driving customer-led growth.

Customer Marketing 52

Customer Marketing Transform Customer Customer Journey 52

Martech

DECEMBER 3, 2021

“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., “And that’s the opposite of customer-centricity.”. Centralized decisions improve customer experience.

Customer 142

Customer Transform Traditional Marketing Branding 142

Martech

OCTOBER 27, 2021

Dennis Publishing, known for The Week, implemented a customer data platform (CDP) from BlueConic. Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. 3 ways marketing and sales teams can generate buyer interest.

Transform 120

Transform Customer User-Generated Advertisers 120

Martech

SEPTEMBER 18, 2024

Unlike in 2020, the flood of political ads across traditional and digital channels in 2024 presents brands with an unprecedented challenge: how to maintain visibility and engagement amid this deluge. The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers.

Branding 73

Branding Transform Customer Acquisition Customer loyalty 73

Marketing Insider Group

AUGUST 26, 2024

This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Customer 138

Customer Transform Communications Promotion 138

Sprout Social

FEBRUARY 2, 2021

What does it mean to be a “market leader”? You might say a market leader is a brand that moves fast and is known for innovation. A brand that creates best-in-class products that solve customer problems in a unique way. Market leaders aren’t just the businesses we buy from; they’re the brands we aspire to become.

Transform 145

Transform Traditional Marketing Analytics Communications 145

Martech

APRIL 21, 2022

Most marketers would agree access to more customer data is a good thing for brands. Brands need ways to concentrate customer data and create a unified source of truth. What we’re ultimately seeking is the ability to bring data together to discern each customer interaction and its contribution to revenue. Data siloing.

Transform 122

Transform Marketers Marketing Retail 122

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform 52

Transform Customer loyalty Marketers Marketing 52

Martech

NOVEMBER 28, 2023

Personalizing digital user experiences When Regpack, a versatile payment and registration solution for service industries, recognized the need to transcend generic marketing approaches, they collaborated with Webeo, specialists in B2B website personalization. Dig deeper: What is personalized marketing and how is it used today?

Customer 112

Customer Transform Retail eCommerce 112

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Transform 122

Transform Fashion Health Marketers 122

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”. But to make a memory stick and to truly make a moment transformative, marketers face unique challenges beyond those of traditional or digital marketing.

Transform 134

Transform Branding Logistics Thought Leadership 134

Marketing Insider Group

JUNE 4, 2013

Two years ago I wrote that Change is Coming To B2B Marketing. I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy.

Transform 109

Transform CMO Marketers Marketing 109

Adobe Experience Cloud Blog

AUGUST 18, 2011

With more intelligent marketing metrics and analytics, marketing and sales teams no longer need to fly blind. Taking Intelligent Steps to Transform Marketing Into a Revenue-Generator. For sure, the CEO and CFO are going to look at your marketing efforts in an entirely different way.

Transform 124

Transform Analytics Marketers Marketing 124

Set Up

JANUARY 21, 2025

According to Forbes , conversational marketing and AI-driven interactions are set to redefine customer interactions, emphasizing the need for Brands to adapt to evolving consumer behaviors. Generally, Brands are meeting their customers where they are at, and investing in their own evolution and who they are to get there.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Marketing Insider Group

JUNE 18, 2024

Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. Content marketing generates three times as many leads as traditional marketing yet costs 62% less. But because they added value first.

Branding 121

Branding Transform Marketers Marketing 121

Martech

JANUARY 16, 2024

Traditional marketing tactics? Dig deeper: How to boost marketing engagement with behavioral science triggers The science of storytelling Why do stories wield such power in marketing? Compelling stories ignite our brains with dopamine, oxytocin and endorphin, transforming listeners into engaged participants.

Transform 140

Transform Marketers Marketing Analytics 140

Duct Tape Marketing

DECEMBER 18, 2024

As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. Clear path, aligned goals, customer needs.

CMO 73

CMO Transform Marketers Marketing 73

Duct Tape Marketing

AUGUST 22, 2024

Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. A fractional CMO fills this gap by advocating for the customer and aligning marketing efforts with the broader business strategy. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

CMO 88

CMO Customer Journey Transform User-Generated 88

Sprout Social

JUNE 21, 2022

In this article, we’ll break down the leading direct messaging strategies and how you can use them to transform your social media outreach. What is direct marketing? First, let’s start by defining direct marketing. Here are some examples of direct marketing tactics: Telemarketing. Email marketing. SMS messaging.

Direct Marketing 142

Direct Marketing Transform Direct Mail Telemarketing 142

Martech

SEPTEMBER 23, 2021

This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. Watch our panel from MarTech: The next generation of agile marketing (free registration required). Traditionally, marketers are measured by quantity over quality.

Transform 136

Transform Traditional Marketing Finance Marketers 136

Sprout Social

NOVEMBER 15, 2023

No longer just a frontier marketing or niche conversational channel, social is fast becoming the nexus of customer relationships and the primary digital face of brands. Simply responding to more customers, publishing on more networks and sharing raw data across teams, will only go so far.

Management 131

Management Transform User-Generated CRM 131

Search Engine Land

APRIL 9, 2024

With the world’s biggest ad group actively incorporating Google’s Gemini into their strategy, it’s a pivotal moment and advertisers should pay attention as this integration holds the promise of transforming the industry landscape. I believe this will be a game-changer for our clients and the marketing industry at large.”

Transform 128

Transform User-Generated Traditional Marketing Advertisers 128

Martech

NOVEMBER 24, 2021

Gone are the days where traditional marketing fought on an even playing field with digital. The acceleration of technological growth, spurred on by the pandemic, has transformed campaigns and the ways brands generate leads. “We How marketers can keep customers engaged using data.

Transform 124

Transform CRM Traditional Marketing Place 124