Martech

DECEMBER 2, 2024

Dig deeper: How to build customer trust through data privacy and security While search engines remain essential for most online users, changes in the traffic patterns of standard search providers and Q&A sites show gen AI can divert traffic even from major players like Google. Email: Business email address Sign me up! Processing.

Transform 137

Transform Search Marketers User-Generated SEO 137

Martech

AUGUST 9, 2024

Join Deloitte Digital and Adobe for Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automati on where they’ll unveil how AI and automation can transform your content creation process. The post Transform content creation with AI and automation appeared first on MarTech.

Transform 112

Transform Whitepaper Customer Management 112

Martech

NOVEMBER 13, 2024

For marketing leaders, this means demonstrating how their strategies contribute to broader business outcomes — whether through increasing customer lifetime value, enhancing market share or accelerating revenue growth. Here are several steps to guide this transformation. Email: Business email address Sign me up! Processing.

Transform 128

Transform Marketing Marketers Customer Acquisition 128

Martech

NOVEMBER 13, 2024

For example, HubSpot, which began as a tool for inbound marketing, has expanded to cover everything from sales to customer service and is increasingly integrating AI. But its AI functions remain point solutions, offering AI-generated content, customer service agents and reporting. Email: Business email address Sign me up! Processing.

Transform 120

Transform Marketing Marketers Traditional Marketing 120

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. For some, it’s excitement – the thrill of attracting new customers and watching your business grow.

Transform 90

Transform Marketing Marketers Marketing Strategy 90

Aspiration Marketing

SEPTEMBER 18, 2024

AI is now an indispensable tool in marketing, revolutionizing everything from data analysis to customer engagement. Join us as we look into how AI agents transform how marketing teams operate and connect with their audiences. We explore the exciting shift from conversational AI, like chatbots to the rise of AI agents.

Transform 264

Transform Customer Marketing Marketers 264

Hubspot Marketing

JULY 25, 2024

Video personalization and customization are must-haves. Hyper-personalized videos that cater to customers’ accessibility needs, languages, and preferences are essential for successful marketing campaigns. We also experimented with HeyGen’s groundbreaking Avatar in Motion , which creates customized avatars based on your own likeness.

Transform 132

Transform Logistics CMO Marketing 132

SocialPilot

DECEMBER 18, 2024

Running a small business is tougher than ever, with owners juggling endless challenges to stay afloat and solidify their presence among customers. If theres one thing that can help you stand out and build trust with both existing and potential customers, its customer reviews. Whats more?

Transform 98

Transform Management User-Generated Energy 98

Aspiration Marketing

APRIL 10, 2025

With a focus on AI-driven efficiency and seamless integration, these innovations promise to streamline workflows, enhance customer engagement, and drive unprecedented growth. From intelligent customer support agents to sophisticated marketing automation, HubSpot's latest releases are poised to redefine industry standards.

Transform 190

Transform Marketing Marketers Customer 190

Martech

FEBRUARY 18, 2025

Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. Fiduciary responsibility now includes an expectation that GTM executives use AI to refine forecasting, customer engagement strategies and budget allocations. Email: Business email address Sign me up!

Transform 86

Transform Price PR Health 86

SmartBrief - Marketing

JULY 25, 2024

One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. However, using data to personalize interactions requires companies to take steps to safeguard privacy and maintain customer trust. 5 ways to build trust and respect customer privacy 1.

Customer 124

Customer Transform Retail Finance 124

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customer Journey 125

Customer Journey Analytics Customer Transform 125

Martech

AUGUST 21, 2024

Delivering a seamless customer experience is crucial for staying competitive. An integrated customer technology strategy resolves this issue by aligning all these technologies to work together. Sales and customer support departments operate the same way. This silo approach only serves the company, not the customer.

Customer 106

Customer Transform Logistics Finance 106

Martech

FEBRUARY 27, 2025

Customizing content to speak directly to the pain points of each persona on their buying journey boosts both engagement and conversion rates. Separate first-time visitors from returning customers and craft tailored messaging for each group. These efforts will align your campaigns with your goals and evolving audience needs. Processing.

Transform 73

Transform CRM Whitepaper eBook 73

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Customer 133

Customer Branding Customer loyalty Transform 133

SMEI

MARCH 5, 2025

Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Set Up

APRIL 8, 2025

How financial brands should respond: Use AI to analyze customer data and anticipate needs, but ensure messaging remains personal. Combine automation with human supportgiving customers the efficiency of AI with the reassurance of real advisors. Trust is imperative to sustain consumer loyalty, so this should be a big focus.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

How financial brands should respond: Use AI to analyze customer data and anticipate needs, but ensure messaging remains personal. Combine automation with human supportgiving customers the efficiency of AI with the reassurance of real advisors. Trust is imperative to sustain consumer loyalty, so this should be a big focus.

Transform 59

Transform Finance Marketing Marketers 59

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 75% of customers expect free returns.

eCommerce 115

eCommerce Customer Retail Transform 115

Trade Press Services Newsletter

JULY 11, 2024

The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. By leveraging the authority of influencers, businesses can more effectively highlight value propositions, address customer pain points, and facilitate faster decision-making.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Aspiration Marketing

FEBRUARY 26, 2025

Conversion Rate Optimization (CRO) transforms casual visitors into loyal customers, but it takes more than just a pretty website. Is your website a revolving door or a magnet for conversions? Effective reporting is the key to understanding what truly drives conversions.

Transform 161

Transform Customer 161

Martech

OCTOBER 15, 2024

And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand. In a highly competitive digital-first marketplace, the trust of our existing customers is a powerful marketing tool.

Customer 118

Customer Transform Customer Journey Marketing 118

Martech

JANUARY 9, 2025

The 24-jam display attracted more initial customer interest. Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. The system continuously learns from user behavior (i.e.,

Customer 109

Customer Transform Shoppers eCommerce 109

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 118

Customer Direct Mail Transform Health 118

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. However, once built, it is very easy to use.

Transform 135

Transform Copywriting User-Generated Marketing 135

Hubspot Marketing

FEBRUARY 14, 2025

Limit the amount a customer can buy. The winner was Chips for $1, limited to four per customer". How Marketers Can Leverage the Scarcity Principle Lets finish with three tips you can apply today. KFC Australia tested 90 different Facebook ads. Shorter deadlines drive quicker action.

Transform 86

Transform eCommerce Shoppers Price 86

Martech

NOVEMBER 20, 2024

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 122

Customer Transform Customer loyalty Marketing 122

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 103

Marketing Strategy Customer Transform Marketing Mix 103

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. And is customer experience really reducible to the service (or support or success) experience?

Management 144

Management Customer Transform Thought Leadership 144

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He gave us an overview of the current business which is invested in providing customized communications capabilities, across all channels, for complex businesses.

Customer 106

Customer Health Transform Communications 106

The CMO Survey

APRIL 1, 2025

AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% increase in customer satisfaction (up from 6.1%) 10.8% Customer retention and brand value metrics hit two-year lows. of marketing effortsa remarkable 100% increase since 2022.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130