Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Customer 133

Customer Branding Customer loyalty Transform 133

Martech

JANUARY 9, 2025

The 24-jam display attracted more initial customer interest. Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. Processing.

Customer 109

Customer Transform Shoppers eCommerce 109

Martech

FEBRUARY 27, 2025

Customizing content to speak directly to the pain points of each persona on their buying journey boosts both engagement and conversion rates. Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant.

Transform 74

Transform CRM Whitepaper eBook 74

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 103

Marketing Strategy Customer Transform Marketing Mix 103

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Transform 141

Transform Customer Customer Journey User-Generated 141

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. The tool generated 1.2 Up to 72% of U.S.

Transform 107

Transform User-Generated B2C Management 107

Use Insider

SEPTEMBER 13, 2024

AI email marketing leverages artificial intelligence algorithms to transform how businesses create, deliver, and optimize email campaigns. At its core, AI email marketing software uses advanced data analysis and machine learning to understand user behavior and preferences. What is AI Email Marketing?

Transform 52

Transform Email Marketing User-Generated Key Performance Indicator 52

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. Its the ability to handle complex, repetitive tasks at scale with fewer resources or tackle functions that once required specialized skills, like video or audio content generation. Recent U.S.

Transform 114

Transform Marketing Marketers Copywriting 114

Hootsuite

OCTOBER 9, 2024

The customer is always right. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Where to find these zealous patrons?

Customer 105

Customer Food Transform Health 105

Hubspot Marketing

AUGUST 13, 2024

Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. As a user, I‘m fascinated by AI-search results. Customer-centric strategies matter more than keyword clusters. In seconds, AI does that for you. This isn‘t just changing your audience.

SEO 115

SEO Transform User-Generated Health 115

illumin

JANUARY 7, 2025

With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. Creative optimization Custom DSPs equipped with creative optimization capabilities let ad agencies test and refine ad creatives in real-time.

Transform 59

Transform Advertisers Advertising Analytics 59

Hubspot Marketing

SEPTEMBER 24, 2024

So it’s worth understanding why it’s been so tough , what has changed in the customer journey , and answer the question: where do we grow from here? Search engines used to provide bluelinks that get customers to your website. But with AI overviews and soon SearchGPT, customers are getting more answers without leaving search.

Transform 106

Transform Customer Journey User-Generated Customer 106

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. The year brought groundbreaking advancements: Generative AI breakthroughs: Tools like ChatGPT, Googles Gemini 2.0, These developments were nothing short of extraordinary.

Transform 119

Transform User-Generated Fashion Marketing 119

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform 118

Transform User-Generated SEO Branding 118

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Email: Business email address Sign me up!

Transform 117

Transform CRM Analytics User-Generated 117

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform 123

Transform User-Generated Analytics Retail 123

Martech

AUGUST 27, 2024

Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. Generative AI is equally disruptive, allowing marketers to: Perform data discovery : Use AI to uncover insights and trends within your data.

Transform 120

Transform User-Generated Direct Mail Retail 120

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Transforming the workforce. It also delivers softer benefits, such as improving customer satisfaction and reinforcing the brand’s innovation values. This article was co-authored by Nicole Greene.

Transform 119

Transform Non-Profit Marketing Marketers 119

Martech

MARCH 24, 2025

In our latest MarTech Intelligence Report, Email Marketing Platforms: A Marketers Guide , we take a deep dive into how AI is shaping the next generation of email platforms. Generative AI tools in email platforms can now suggest, refine or even write subject lines, body copy and calls to action, helping marketers scale content production.

Email Marketing 100

Email Marketing Transform User-Generated eCommerce 100

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Risk appetite for investing in customization. Actively engage in the council to show how AI adds business value.

Transform 131

Transform Customer loyalty User-Generated Management 131

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate.

Transform 108

Transform User-Generated SEO Digital Marketing 108

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. Using cloud storage and processing platforms like Google Cloud elevates data management.

Transform 120

Transform Analytics eCommerce CRM 120

Martech

DECEMBER 11, 2024

The visionary leader in AI integration A successful AI initiative begins with a visionary leader who understands its transformative potential and aligns it with business strategy. Using predictive analytics, they help businesses forecast customer behavior, optimize operations and personalize experiences.

Transform 105

Transform Key Performance Indicator User-Generated Communications 105

Martech

MARCH 24, 2025

They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. Contrast this with AI-enabled brainstorming, which can rapidly generate and evaluate hundreds, even thousands, of possibilities by tapping expansive knowledge bases and historical datasets.

Transform 110

Transform Marketing Marketers User-Generated 110

Vertical Response

DECEMBER 21, 2024

Conversion in email marketing means turning email recipients into paying customers. Understand Your Target Audience High-quality customer data is the bedrock of effective email marketing campaigns. Understanding your customers needs is crucial. High conversion rates drive the success of your campaigns.

Email Marketing 115

Email Marketing Transform Marketing Marketers 115

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Customer-centric approach. AI copy generation/writing.

Copywriting 120

Copywriting Transform PR User-Generated 120

Jeff Bullas

JANUARY 12, 2023

In just one week one million users registered with the platform. E-readers and other digital devices have already transformed the way we consume written content, and the use of AI in these devices will take this transformation even further. GPT stands for “Generative Pre-training Transformer.”

Transform 274

Transform Non-Profit User-Generated Communications 274

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. These are good credit risk customers; they simply present in different ways. They need to determine “How much can I borrow?”

Transform 128

Transform User-Generated Retail Finance 128

Martech

AUGUST 8, 2024

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights.

Key Performance Indicator 117

Key Performance Indicator Transform User-Generated CMO 117

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 96

CRM Customer Transform Customer loyalty 96

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers.

Content Marketing 123

Content Marketing Transform User-Generated Marketing 123

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. Edutainment According to our report, 66% of social users find “edutainment” to be the most engaging of all brand content—surpassing memes, serialized content or skits.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Use Insider

NOVEMBER 18, 2024

With AI, data, and personalization at the forefront, the event underscored a growing focus on customer-centric strategies. Together, we explored how PATTERN’s customer-centric approach is redefining personalization in the beauty industry, powered by Insider. The Industry Outlook: The haircare market is expected to reach $134.3

Retail 59

Retail Transform Customer User-Generated 59

Marketing Insider Group

AUGUST 13, 2024

No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. Travel companies can use blog posts, social media updates, videos, user-generated content, and email newsletters to engage potential travelers and showcase unique experiences.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125