Martech

OCTOBER 30, 2024

I started with my usual first question, “Who is your customer?” The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers. They make common mistakes while developing their ideal customer profile (ICP).

Customer 117

Customer User-Generated Education Analytics 117

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. By leveraging the authority of influencers, businesses can more effectively highlight value propositions, address customer pain points, and facilitate faster decision-making.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Hootsuite

OCTOBER 9, 2024

The customer is always right. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Where to find these zealous patrons?

Customer 103

Customer Food Transform Health 103

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 97

Customer User-Generated Management Product 97

Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. That’s why using your customers’ feedback is vital to proving you’re worth their attention and money. We’ll show you tried-and-true tactics that’ll turn your customers into your biggest cheerleaders.

Customer 110

Customer Shoppers User-Generated B2C 110

Hubspot Marketing

JULY 24, 2024

And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Even when users are trying to promote your brand, these posts can be damaging. If customers come to a brand on false grounds, they could feel misled by both UGC creators and a brand when unchecked claims aren't true.

Branding 132

Branding PR User-Generated Health 132

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. And convert website visitors into paying customers. Search intent is the reason behind a users searchit tells you why they searched and what they were hoping to find. It’s not luck.

SEO 99

SEO Customer Real Estate User-Generated 99

Customers.ai

JANUARY 3, 2025

But do you really know what your customers are thinking as they move from maybe to add to cart? Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. Its a series of critical moments where customers decide whether or not to move closer to hitting buy.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Martech

AUGUST 22, 2024

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. There’s nothing wrong with using generative AI to create marketing copy. But remember, generative AI predicts an answer based on what has already been written about a subject.

Transform 137

Transform Copywriting User-Generated Marketing 137

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Each chapter has its own goals, tools, and measures of success.

Customer Journey 97

Customer Journey Customer Transform CRM 97

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform 122

Transform User-Generated SEO Branding 122

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. The result is better site performance and an easier time generating leads. A well-designed site can significantly enhance user experience, improve engagement, and drive conversions.

User-Generated 119

User-Generated Analytics Marketing Marketers 119

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO 138

SEO User-Generated Transform eCommerce 138

Martech

SEPTEMBER 26, 2024

This year’s Dreamforce and Inbound user conferences were all about AI agents. So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.) The reason for the similarity between Dreamforce and Inbound is the similarities between the various generative AI models. Similar models result in similar innovations.

User-Generated 127

User-Generated Price Marketing Marketers 127

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 131

User-Generated Food Transform Marketing 131

SocialPilot

SEPTEMBER 5, 2024

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. Even on social media platforms like Instagram, where over 90% of users follow at least one business, you struggle to convert passive likes and shares into actual sales.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Hubspot Marketing

SEPTEMBER 30, 2024

If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Greater Customer Value Finally, with greater personalization comes greater customer value.

Thought Leadership 139

Thought Leadership User-Generated Marketing Marketers 139

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. These are good credit risk customers; they simply present in different ways. They need to determine “How much can I borrow?”

Transform 131

Transform User-Generated Retail Finance 131

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. The November 2022 release of the generative AI-powered chatbot ChatGPT had people predicting an end to the search engine’s position. In 2023, 13 million U.S.

Transform 138

Transform Search Marketers User-Generated Digital Marketing 138

Martech

DECEMBER 3, 2024

” These changes go well beyond current use cases like content generation, personalization and knowledge management. Existing martech giants like Adobe, HubSpot, Microsoft, Salesforce and SAS have aggressively integrated new AI capabilities into their products, leveraging both generative and traditional machine learning.

CRM 127

CRM User-Generated Management Customer 127

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. No matter how your customers reach out, they still expect a response within 24 hours —especially during the busiest time of the year.

Gen Z 119

Gen Z Millennials User-Generated Shoppers 119

Martech

AUGUST 27, 2024

Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. Generative AI is equally disruptive, allowing marketers to: Perform data discovery : Use AI to uncover insights and trends within your data.

Transform 123

Transform User-Generated Direct Mail Retail 123

Martech

DECEMBER 5, 2024

It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service. As a result, they were effectively blocked from reaching most of their customers. I discovered two major problem areas: Transactional emails that generated abnormally high spam complaints.

User-Generated 120

User-Generated Promotion Customer Journey Email Marketing 120

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. And this is true for every stage of the customer journey.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Buffer Marketing

JANUARY 7, 2025

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer.

Price 119

Price Thought Leadership Transform User-Generated 119

Hubspot Marketing

AUGUST 13, 2024

As a user, I‘m fascinated by AI-search results. Focus on user intent : Tailor your content to address specific user needs, which can improve your chances of being recommended as an answer in LLM-generated search results. Customer-centric strategies matter more than keyword clusters.

SEO 120

SEO Transform User-Generated Health 120

Martech

OCTOBER 24, 2024

This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. Additionally, AI Video Transcription automatically generates transcripts that are stored with the video. Elai lets users quickly create engaging video content for learning purposes.

User-Generated 122

User-Generated Marketing Mix Communications Advertising 122

Martech

SEPTEMBER 19, 2024

One of the most powerful things about generative AI is how quickly you can turn ideas into reality. Keep reading to learn how I used a combination of spreadsheets and generative AI to create fully functioning calculators. I had a different model create this code for a lead generation calculator. I’m not a coder.

User-Generated 132

User-Generated CRM Marketing Strategy Advertising 132

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. This may be because 68% agreed that AI-generated content may pull in content from original publisher sources without proper clearances or permissions. AdCreative.ai Processing.

Food 114

Food User-Generated Advertising Advertisers 114

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. Customer-centric approach. AI assistants.

Copywriting 123

Copywriting Transform PR User-Generated 123

Marketing Insider Group

AUGUST 13, 2024

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. User-Generated Content Leveraging content created by your customers, such as reviews and testimonials, adds authenticity to your marketing efforts.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Martech

MARCH 3, 2025

Here are some practical ways AI assists in this process: Data analysis and insights: AI algorithms can process customer data from various sources, such as browsing history, purchase behavior, and social media interactions. This capability allows for a more engaging customer experience without requiring extensive manual effort.

User-Generated 114

User-Generated Marketing Marketers Analytics 114

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization. trillion by 2032.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 113

Transform User-Generated Manufacturing eCommerce 113

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Risk appetite for investing in customization.

Transform 133

Transform Customer loyalty User-Generated Management 133