Martech

OCTOBER 30, 2024

I started with my usual first question, “Who is your customer?” The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers. They make common mistakes while developing their ideal customer profile (ICP).

Customer 122

Customer User-Generated Education Analytics 122

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. By leveraging the authority of influencers, businesses can more effectively highlight value propositions, address customer pain points, and facilitate faster decision-making.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. That’s why using your customers’ feedback is vital to proving you’re worth their attention and money. We’ll show you tried-and-true tactics that’ll turn your customers into your biggest cheerleaders.

Customer 110

Customer Shoppers User-Generated B2C 110

Trade Press Services Newsletter

MAY 1, 2025

Whether you’re refining your brand, improving functionality, or overhauling user journeys, the steps you take before, during, and after relaunch will determine how effectively you achieve your goals. Rushing the process increases the chances of reduced SEO value , poor user experience, and a disjointed brand presentation.

User-Generated 169

User-Generated Analytics SEO Promotion 169

SmartBrief - Marketing

APRIL 8, 2025

It’s a psychological tool that influences how customers see your business and whether they consider you trustworthy. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty. Image credit: Seahawk Tone and messaging Your brand voice sets the tone for how customers see you.

Branding 88

Branding Customer Shoppers Food 88

Hubspot Marketing

JULY 24, 2024

And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Even when users are trying to promote your brand, these posts can be damaging. If customers come to a brand on false grounds, they could feel misled by both UGC creators and a brand when unchecked claims aren't true.

Branding 126

Branding PR User-Generated Health 126

Martech

AUGUST 22, 2024

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. There’s nothing wrong with using generative AI to create marketing copy. But remember, generative AI predicts an answer based on what has already been written about a subject.

Transform 139

Transform Copywriting User-Generated Marketing 139

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Demographics and usage According to LinkedIn : It has more than 830 million users worldwide. The United States has the most LinkedIn users at over 180 million. billion by 2027.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Martech

SEPTEMBER 26, 2024

This year’s Dreamforce and Inbound user conferences were all about AI agents. So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.) The reason for the similarity between Dreamforce and Inbound is the similarities between the various generative AI models. Similar models result in similar innovations.

User-Generated 131

User-Generated Price Marketing Marketers 131

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. The result is better site performance and an easier time generating leads. A well-designed site can significantly enhance user experience, improve engagement, and drive conversions.

User-Generated 118

User-Generated Analytics Marketing Marketers 118

Martech

DECEMBER 3, 2024

” These changes go well beyond current use cases like content generation, personalization and knowledge management. Existing martech giants like Adobe, HubSpot, Microsoft, Salesforce and SAS have aggressively integrated new AI capabilities into their products, leveraging both generative and traditional machine learning.

CRM 131

CRM User-Generated Management Customer 131

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO 137

SEO User-Generated Transform eCommerce 137

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. The November 2022 release of the generative AI-powered chatbot ChatGPT had people predicting an end to the search engine’s position. In 2023, 13 million U.S.

Transform 140

Transform Search Marketers User-Generated SEO 140

Martech

AUGUST 27, 2024

Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. Generative AI is equally disruptive, allowing marketers to: Perform data discovery : Use AI to uncover insights and trends within your data.

Transform 128

Transform User-Generated Direct Mail Retail 128

Martech

DECEMBER 5, 2024

It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service. As a result, they were effectively blocked from reaching most of their customers. I discovered two major problem areas: Transactional emails that generated abnormally high spam complaints.

User-Generated 124

User-Generated Promotion Customer Journey Email Marketing 124

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. No matter how your customers reach out, they still expect a response within 24 hours —especially during the busiest time of the year.

Gen Z 121

Gen Z Millennials User-Generated Shoppers 121

Martech

OCTOBER 24, 2024

This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. Additionally, AI Video Transcription automatically generates transcripts that are stored with the video. Elai lets users quickly create engaging video content for learning purposes.

User-Generated 126

User-Generated Marketing Mix Communications Advertisers 126

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 128

User-Generated Food Transform Marketing 128

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. This may be because 68% agreed that AI-generated content may pull in content from original publisher sources without proper clearances or permissions. AdCreative.ai Processing.

Food 119

Food User-Generated Advertisers Advertising 119

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. And this is true for every stage of the customer journey.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Sprout Social

SEPTEMBER 12, 2024

Edutainment According to our report, 66% of social users find “edutainment” to be the most engaging of all brand content—surpassing memes, serialized content or skits. Social media users flock to every network for different needs and purposes. Our report found 91% of social users say production value and budget impact their engagement.

Management 136

Management User-Generated Key Performance Indicator Transform 136

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform 135

Transform User-Generated Analytics Retail 135

Hubspot Marketing

SEPTEMBER 30, 2024

If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Greater Customer Value Finally, with greater personalization comes greater customer value.

Thought Leadership 133

Thought Leadership User-Generated Marketing Marketers 133

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. Customer-centric approach. AI assistants.

Copywriting 128

Copywriting Transform PR User-Generated 128

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform 127

Transform User-Generated SEO Branding 127

Buffer Marketing

JANUARY 7, 2025

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer.

Price 118

Price Thought Leadership Transform User-Generated 118

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Risk appetite for investing in customization.

Transform 136

Transform Customer loyalty User-Generated Management 136

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform 126

Transform Logistics User-Generated Marketing 126

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. Using cloud storage and processing platforms like Google Cloud elevates data management.

Transform 128

Transform Analytics eCommerce CRM 128

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization. trillion by 2032.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. Also, ROAS in social media is a moving target: algorithm changes, increased competition and evolving user behaviors dramatically impact performance.

Advertisers 128

Advertisers Advertising Branding User-Generated 128

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. Content creation A 2024 global survey revealed that 42% of marketers use AI tools daily or weekly for writing or generating content.

Content Marketing 130

Content Marketing Transform User-Generated Marketing 130

Marketing Insider Group

AUGUST 13, 2024

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. User-Generated Content Leveraging content created by your customers, such as reviews and testimonials, adds authenticity to your marketing efforts.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Hubspot Marketing

AUGUST 13, 2024

As a user, I‘m fascinated by AI-search results. Focus on user intent : Tailor your content to address specific user needs, which can improve your chances of being recommended as an answer in LLM-generated search results. Customer-centric strategies matter more than keyword clusters.

SEO 113

SEO Transform User-Generated Health 113

Martech

DECEMBER 2, 2024

I am the first generative AI chatbot for marketing technology professionals. Customer surveys: Conduct surveys to gather insights from customers about their purchasing decisions. By comparing the sales performance of these groups with those exposed to the marketing efforts, you can estimate the incremental sales generated.

User-Generated 120

User-Generated Retail Marketing Marketers 120