Marketing Insider Group

JUNE 16, 2021

If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Keep reading, and you’ll begin to understand why you need to focus on video marketing and how you can get started developing a video marketing strategy.

Video Marketing 145

Video Marketing Education Promotion Marketing 145

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. million digital video viewers in the United States alone.

Video Marketing 136

Video Marketing Millennials User-Generated Education 136

Kuno Creative

DECEMBER 22, 2022

B2B video marketing is now more critical than ever. Yes, customers are number one, but B2B video marketing can do things like strengthen your brand and help your company’s website climb to the top of Google’s search engine rankings. It’s a tactic that you can’t ignore.

Video Marketing 115

Video Marketing Branding Marketing Marketers 115

Hubspot Marketing

JULY 25, 2024

For marketers, this shift means experimenting with AI tools like HeyGen and InfinityAI , which quickly create videos that drive engagement, despite — or even because of — their imperfections. Video personalization and customization are must-haves. Experiment. Experiment. Experiment.

Transform 132

Transform Logistics CMO Marketing 132

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Hubspot Marketing

JUNE 27, 2022

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Weigh your options.

Video Marketing 115

Video Marketing Branding User-Generated Marketing 115

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. We surveyed 550 global marketers to find out. They can help you produce and measure high-impact videos that convert.

B2C 113

B2C Video Marketing Market Trends Thought Leadership 113

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 106

Video Marketing Gen Z Marketing Marketers 106

Martech

DECEMBER 9, 2024

How this boosts sales: Engaging product videos help customers visualize how the apparel performs in real-life situations, increasing their confidence in making a purchase. Leverage user-generated content (UGC) What to do: Encourage customers to share their own videos wearing our products.

User-Generated 112

User-Generated Retail Video Marketing Management 112

Martech

OCTOBER 24, 2024

Sales reps might save time on creating presentations with SlidesAI and spend more time on customer visits. Automating processes ensures uniformity and accuracy across tasks like data analysis and customer service. GenAI tailors experiences based on customer behavior, increasing conversion rates. Customer-centric approach.

Copywriting 127

Copywriting Transform PR User-Generated 127

Marketing Insider Group

AUGUST 27, 2024

Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. Industry reports help you stay informed about market trends and competitor activities. Website Optimization A digital marketing strategy starts with website optimization.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customer 145

Customer Transform CMO Retail 145

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K From customers. UX research collaboration: Editorial partners with the UX research team to access in-depth customer studies. For instance, they used their product features to create the State of Video live event.

SEO 100

SEO Finance User-Generated Food 100

Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Is social media video marketing effective in 2025?

Social Media Marketing 84

Social Media Marketing User-Generated Influencer Marketing Customer Journey 84

Hubspot Marketing

AUGUST 19, 2024

Today, that company is a $67k video marketing platform. By turning away from flawless road maps and exceptional internal comms, and toward innovating based on customer feedback every two weeks. Zone in on your first happy customers, figure out what they like — and keep doing it.” Chris Savage once raised $17.3m

Brand Management 100

Brand Management Video Marketing Product Management 100

Martech

DECEMBER 18, 2024

Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. This allows marketers to allocate resources where they will have the greatest impact, Durraze affirms. This interplay between AI and human expertise shifts the role of marketing leaders. Whats driving customer churn?

Transform 104

Transform CRM Analytics eCommerce 104

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Dig deeper: The B2B case for retention marketing — 7 key tactics 4.

eCommerce 136

eCommerce Direct Mail B2C Marketing 136

Vertical Response

AUGUST 19, 2024

As the marketing landscape evolves, alternative advertising is becoming increasingly important by catering to changing consumer preferences and demands. It relies heavily on customers passing along information through their networks, effectively amplifying the brand’s advertising message.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Jeff Bullas

NOVEMBER 13, 2022

Virtual Reality gives businesses tons of opportunities to interact with customers and create sales using interactive virtual interfaces and videos to make the shopping experience feel life-like. . Customers can shop from a huge catalogue of products and get them shipped from across the world in an AR store.

User-Generated 272

User-Generated Shipping Advertisers Advertising 272

Martech

MAY 1, 2024

Luckily, just like with social media marketing and paid advertising, using video in your email marketing efforts is a highly effective way to engage more potential customers, close more deals, and drive real revenue. Below are three ways to use video specifically in sales emails to help you close deals.

Customer 125

Customer Transform Email Marketing B2C 125

Search Engine Land

SEPTEMBER 19, 2024

89% of consumers want to see more videos from brands in 2024, according to a Wyzowl study. Businesses cite lack of time and cost as the top barriers to video marketing. Video generator creates custom video content in minutes using a single product image. By the numbers. How it works.

Shoppers 85

Shoppers Advertisers Advertising Video Marketing 85

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. Video views Video views are the number of times a video has been watched on social media platforms.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Duct Tape Marketing

JULY 27, 2024

Unifire : Think of Unifire as your all-in-one marketing tool that helps you manage and optimize your social media, ads, and customer interactions in one place. It’s like having a marketing assistant that keeps everything organized and running smoothly. Reelcraft : Reelcraft focuses on video marketing.

Video Marketing 85

Video Marketing Management Place Customer 85

Duct Tape Marketing

AUGUST 30, 2024

2 The Marketing Strategy Pyramid 3 Core Components of the Marketing Strategy Pyramid: 3 Business Strategy 4 Developing a Marketing Strategy 5 The Real Brand Strategy 6 Formulating a Growth Strategy 7 Building a Customer Strategy 8 Implementing a Team Strategy What is Marketing Strategy?

Marketing Strategy 92

Marketing Strategy Customer Journey Marketing Marketers 92

Martech

APRIL 10, 2025

Biteable might be a little overindulgent with its various features, including branding and video templates, AI voice-overs, analytics, marketing automation, image resizing, image-to-video converter, and, well the list goes on. Dig deeper: How to optimize your content strategy across the customer journey 9.

Content Marketing 120

Content Marketing User-Generated CRM Social Media Marketing 120

Hubspot Marketing

SEPTEMBER 24, 2024

This is sound advice for any kind of marketing, not just video marketing. How to See YouTube Reports in HubSpot Marketing Hub Enterprise users can actually pull their YouTube performance data straight into HubSpot so you can see all of your glorious success in one place. Here are some takeaways for everyone: 1.

Shipping 141

Shipping Promotion Place Video Marketing 141

Martech

NOVEMBER 18, 2024

This feature is already popular in TikTok’s Chinese market for live sales streams. Multilingual support : Create videos in different languages to tap into global markets. Customization : Edit and tweak videos to fit your brand’s vision. Dig deeper: How TikTok is transforming brand advertising Why we care.

Transform 127

Transform Global Marketing Marketing Marketers 127

Martech

MAY 1, 2025

What type of video content do we need? It’s tempting to default to “sales pitch” mode and talk at your potential customers instead of to them. But the most effective B2B video content does three things: Answers questions. Think of YouTube as an opportunity to amplify your message. Builds trust.

Gen Z 114

Gen Z B2C Transform Millennials 114

Martech

SEPTEMBER 4, 2024

The ability to customize for occasions like Black Friday or Christmas and choose between different promotion types lets advertisers boost engagement and conversions. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

Promotion 125

Promotion Advertisers Advertising Marketing Strategy 125

Martech

DECEMBER 11, 2024

Google confirmed to us that it is a test they running with select customers. Were running a small pilot with select customers that feature advertiser-provided video assets on Search ads. The feature was first spotted in the UI by Craig Graham : It isnt widespread yet as advertisers with U.K.,

Advertisers 113

Advertisers Advertising Management Content Marketing 113

Buffer Marketing

NOVEMBER 14, 2024

Adding a relevant keyword is also an opportunity to tell who you are and what you sell to potential customers at a glance — since it’s the first thing someone sees when they land on your profile. But it’s what makes or breaks your first impression on potential followers and customers.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Duct Tape Marketing

DECEMBER 20, 2024

For over 30 years, Ive been committed to helping small and medium-sized businesses achieve their goals through systematic, strategic marketing. My experience has taught me one thing above all else businesses succeed when they solve their customers greatest problems and stick to a clear, repeatable approach.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Martech

JANUARY 20, 2025

Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences. It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Consideration stage Strategy.

Brand Management 109

Brand Management User-Generated Marketing Marketers 109

Marketing Insider Group

MARCH 17, 2025

One of the most powerful applications of AI in marketing is predictive analytics, which helps businesses anticipate customer behavior and trends. AI-powered chatbots and automated email campaigns also allow brands to provide real-time customer support, nurture leads, and increase engagement without requiring a massive team.

User-Generated 58

User-Generated Influencer Marketing SEO Marketing 58