Martech

MARCH 11, 2025

The fun part of testing is developing reasonable hypotheses that might explain customer behavior. The “why” can only be known by asking customers through ongoing outreach, feedback sessions, and research. I say this confidently because it’s a customer-first approach.

Whitepaper 92

Whitepaper Customer Journey Transform Customer 92

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 127

Transform Whitepaper Thought Leadership Customer Journey 127

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Each chapter has its own goals, tools, and measures of success.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Martech

AUGUST 5, 2024

This could include blog posts, white papers, webinars, or infographics. With advanced targeting options, you can reach specific demographics, interests, and behaviors that align with your ideal customer profile. Lookalike audiences can also be effective in finding new contacts similar to your existing customers.

Whitepaper 119

Whitepaper User-Generated eBook Analytics 119

Martech

JULY 24, 2024

A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within reach by harnessing the power of Customer Lifetime Value (CLV). Discover how to leverage data, AI, and advanced technologies to unlock the full potential of your customer base. Save your spot today!

Transform 111

Transform Customer Marketing Strategy Whitepaper 111

Martech

APRIL 23, 2025

Better CTA examples Instead of: “Download our white paper.” ” Try: “Start by identifying your top 3 customer personas. Make your CTAs enticing by reducing risk People avoid clicking because they fear wasting time, not finding value or being sold to. ” Instead of: “Join our webinar.”

Whitepaper 122

Whitepaper Thought Leadership CRM Performance Marketing 122

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. A quarterly report on financial market trends or a whitepaper on compliance best practices.

Whitepaper 106

Whitepaper Key Performance Indicator Thought Leadership User-Generated 106

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Here’s what you get when you focus on growing too fast: Less trust: When growth outpaces your ability to maintain quality, customers notice — and they might start looking elsewhere.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketers 114

Martech

JULY 16, 2024

Accurate customer data is a marketer’s goldmine. The post Is bad customer data sabotaging your marketing efforts? It unlocks personalized experiences, fuels growth, and maximizes ROI. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere.

Transform 108

Transform Customer Marketers Marketing 108

Martech

MARCH 25, 2025

They rarely interest prospects or customers and can damage your email marketing program, as shown in the case study below. It might be a call to action to fill out a lead generation form or an offer to download a white paper that helps educate subscribers on your product or service. Performance has been good.

Whitepaper 115

Whitepaper Promotion Email Marketing Education 115

Martech

MARCH 19, 2025

Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now.

Whitepaper 77

Whitepaper Digital Marketing Marketers Marketing 77

Sprout Social

NOVEMBER 4, 2024

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. When it comes to social content creation, it pays to work smarter, not harder. A powerful quote can make your content stand out.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Marketing Insider Group

AUGUST 27, 2024

Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. What Your Market Needs Identifying market needs involves understanding the pain points and demands of your potential customers. Content Marketing Content marketing is another vital strategy.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 77

Customer Transform Energy Health 77

Marketing Insider Group

JANUARY 6, 2025

They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Image source Educating Potential Customers Readers come to blogs to learn, research solutions, and find helpful tips. User intent plays a big role here.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

verse.ai

DECEMBER 18, 2024

How to improve lead generation to customer engagement and book more appointments, based on 2024 Verse data In todays ever-evolving, highly-competitive landscape, its crucial to stay on top of current trends in customer engagement, preferences, and behavior. This points to the massive importance of 24/7or after hourslead coverage.

Customer 69

Customer Law Whitepaper Price 69

Martech

JUNE 6, 2022

The main purpose of a customer data platform is to merge all your customer data into one place, where you can orchestrate online and offline campaigns based on customer attributes, transactions, or behavior. The idealistic goal of a CDP is to merge all your customer data, but the reality is that might not be worth the trouble.

Whitepaper 133

Whitepaper Management Customer Digital Marketing 133

Martech

FEBRUARY 26, 2025

But it’s not just marketers feeling the pressure your customers are, too. Dig deeper: Humanizing B2B: The key to better customer experience 2. Are you addressing your customers’ pain points with understanding or just listing your features? This builds trust and shows you’re in the trenches with your customers.

Whitepaper 107

Whitepaper Thought Leadership B2C Energy 107

Martech

APRIL 10, 2025

Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. In the early days of AI, we thought this meant that we had to train custom AI models to accurately tag assets or to assess brand compliance.

Whitepaper 99

Whitepaper User-Generated Transform Management 99

MarketingOps

FEBRUARY 12, 2025

The Marketing Data Challenge The MAP/CRM, often hailed as the backbone of customer data, frequently falls short when it comes to supporting segmentation and targeting efforts. Missed Personalization Opportunities: Without accurate segmentation, personalization efforts become generic, eroding customer trust and engagement.

CRM 147

CRM Whitepaper Health Analytics 147

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. As mentioned earlier, B2B customers make buying decisions in teams.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketers 131

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Conversion rate: The percentage of content readers who convert into leads or customers. Customer insights: Gaining insights into customer behavior and preferences. Dig deeper: What is content marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Start by identifying the industries your ideal customers work in, their job titles, and the pain points they encounter. Social media is an extension of customer service, too.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. So, how can we get our customers from triggers to purchase?

Customer 140

Customer Whitepaper Transform Fashion 140

Tiecas

JULY 15, 2024

It’s about crafting content that not only educates but also differentiates your brand, builds trust with potential customers, and ultimately persuades them to initiate a conversation. This approach rarely resonates with customers and can damage your credibility. To overcome these hurdles, I recommend taking a customer-centric approach.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Lusha

JULY 21, 2024

But with so many potential customers out there, how do you identify the ones most likely to convert? A Marketing Qualified Lead (MQL) is a prospective customer who has demonstrated a level of interest in your company’s products or services that goes beyond casual browsing. Enter the Marketing Qualified Lead (MQL).

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Search Engine Land

JULY 24, 2024

A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within reach by harnessing the power of Customer Lifetime Value (CLV). Discover how to leverage data, AI, and advanced technologies to unlock the full potential of your customer base. Save your spot today!

Transform 79

Transform Customer Marketing Strategy Whitepaper 79

Search Engine Land

JULY 16, 2024

Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately, there’s a solution.

Transform 74

Transform Customer Marketers Marketing 74

Marketing Insider Group

JANUARY 3, 2023

No one likes losing customers, but it does happen. But when customer retention poses a threat for an ongoing issue, a few strategies can help you hold on to patrons, keeping your business on a successful track for the year ahead. Here are key customer retention strategies your business should consider for 2023.

Customer 144

Customer Whitepaper eBook Education 144

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? But how do you influence your customers’ behaviors? Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. What comes to mind when you think about marketing?

Customer Journey 134

Customer Journey Customer Whitepaper Marketers 134

Scoop.it!

OCTOBER 31, 2024

Start by identifying your ideal customer’s pain points. For example, if you’ve identified a common pain point that frustrates your potential customers, why not build an interactive tool (quiz, calculator, converter, etc.) Then, optimize them in a way that will increase your chances of acquiring new customers.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Their email features the product image, a one-click Complete My Purchase button, and free shipping as an incentive, making it easy for customers to finish their transactions. Example: Run a carousel ad with customer testimonials or key product features.

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. LinkedIn Ads: For B2B marketers, LinkedIn provides a professional audience, making it an excellent channel for promoting services, white papers, or events.

Advertising 64

Advertising Advertisers Whitepaper User-Generated 64

Lynton Web

JANUARY 2, 2025

This system is the bedrock of lead scoring, allowing you to create custom criteria based on your business needs. The flexibility of this system means you can adjust and fine-tune your scoring criteria as your understanding of your ideal customer evolves. Leads scoring high in both categories deserve immediate attention.

Transform 98

Transform Whitepaper CRM Price 98

Hubspot Marketing

MAY 9, 2023

AI Prompts for Lead Generation Lead generation is the process of attracting prospects to your business and increasing their interest from prospect to customer. AI can empower marketers to attract more potential customers based on buyer persona characteristics if specified in the AI prompt.

Whitepaper 140

Whitepaper Transform Promotion Marketers 140

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Customer Journey 133

Customer Journey Customer Whitepaper Marketers 133