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But not all companies have order management practices in place to support the influx of shoppers. Case in point: Consumers can initiate Amazon returns at their local Whole Foods market — without even a box or a shipping label. B2B buyers ordering products online also expect to self-serve when it comes to returns.
Their research shows that shoppers’ online shopping behavior was mainly influenced by making retail purchases or ordering food online. It’s obvious that digital shopping is here to stay (which accelerated during the pandemic). A little over 15% said they place more than five orders per month. How many people shop online?
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