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From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. important”> Product Category Share of US DigitalBuyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% Food and beverages (non-alcoholic) 41.8% Pet products 35.7%
This trend allows shoppers to buy the products they love when and how they want to. Case in point: Consumers can initiate Amazon returns at their local Whole Foods market — without even a box or a shipping label. B2B buyers ordering products online also expect to self-serve when it comes to returns.
Their research shows that shoppers’ online shopping behavior was mainly influenced by making retail purchases or ordering food online. It’s obvious that digital shopping is here to stay (which accelerated during the pandemic). To influence online shopping behavior in your favor, you have to prompt buyers to act.
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