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The A to Z Guide to Content Marketing for Distributors

Marketing Insider Group

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Customer segmentation helps distributors better engage manufacturers, retailers, and other important audiences. For distributors, there are typically two main audience groups: manufacturers and retailers.

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The Nuts + Bolts of the Manufacturing Industry

Set Up

The following marketing leaders from Three Five Two and B2B Content Cure, formerly at Avient Corporation , share their perspective on the Manufacturing industry. What innovative changes are happening in the Manufacturing space? The Manufacturing industry was hit by the pandemic on multiple fronts.

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5 Order Management Trends Here To Stay

Sales Force: CMO

But not all companies have order management practices in place to support the influx of shoppers. Whether delays are in the manufacturing process or the distribution centers, customers experience longer wait times. In 2021, there are 900 million more digital buyers than there were in 2020. The result?