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Content Marketing for Distributors: The A-Z Guide. Audience should be at the top of the priority list in every content marketingstrategy. Distributor websites generally don’t offer much information around pricing, lead time, or other specifics buyers want to know. A is for Audience.
You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution. The customer experience is your next competitive battleground. Are you prepared to win it?
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