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The A to Z Guide to Content Marketing for Distributors

Marketing Insider Group

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide.

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10 Customer Experiences You Need To Deliver Today

Marketing Insider Group

Think Amazon’s user experience setting expectations for a B2B software company, or that Apple sets expectations for a retailer, and you start to connect the dots. digital buyers prefer to research products from multichannel retailers on the internet (Source: March 2014 study by UPS, ComScore, and the E-tailing Group).

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Online Shopping Behavior Trends

Neil Patel

Their research shows that shoppers’ online shopping behavior was mainly influenced by making retail purchases or ordering food online. It’s obvious that digital shopping is here to stay (which accelerated during the pandemic). Online shopping is not just a trend, it’s continuing to emerge as a retail playing field.

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The Nuts + Bolts of the Manufacturing Industry

Set Up

Pursuing Technology + Data Sarah Woodward , EVP of Growth at Three Five Two, claimed, “Unfortunately, marketers in manufacturing have to do a lot more with a lot less.” “ Using digital tactics fueled by a customer-centric, content-based approach?