Digital Buyers Marketing Strategy Shoppers 
Neil Patel
FEBRUARY 20, 2023
Their research shows that shoppers’ online shopping behavior was mainly influenced by making retail purchases or ordering food online. It’s obvious that digital shopping is here to stay (which accelerated during the pandemic). While the numbers are similar, we saw that men are more impulsive shoppers than women. I’m not judging.
Marketing Insider Group
JULY 15, 2015
Shoppers use an average of 10.4 digital buyers prefer to research products from multichannel retailers on the internet (Source: March 2014 study by UPS, ComScore, and the E-tailing Group). A data and analytics strategy gives brands a single-view into individual customers – enabling a positive customized experience.
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