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Ecommerce has transformed the retail landscape. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. important”> Product Category Share of US DigitalBuyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% billion 37.9%
Shifting to digital efforts, especially eCommerce can lead to more revenue and a deeper understanding of the consumer. Woodward stated, “eCommerce is critical to enabling a digitalbuyer to complete a purchase. Content focused on the consumer as opposed to the product or company is resonating more, noted Maniscalco.
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