Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments.

Digital Marketing 124

Digital Marketing Transform CMO Marketers 124

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape.

Digital Marketing 106

Digital Marketing Advertising Advertisers Energy 106

Search Engine Land

JULY 25, 2024

While “plan” may sound boring, it’s essential for a solid digital strategy. To help with the topic, I recently published my first book, “ The Digital Marketing Success Plan.” This is where you understand the business’s current state and what goals to reasonably set and achieve with digital marketing.

Digital Marketing 109

Digital Marketing Marketing Plan Transform Marketers 109

Hubspot Marketing

SEPTEMBER 18, 2024

So today's marketing master's third lesson really hits home for me. Jenna Kutcher is a digital marketer, podcast host, and author. As the founder of a multi-million dollar brand, she thinks marketers are overcomplicating it. On my fridge, I’ve got a magnet my parents gave me that says, "Hold on… Let me overthink this."

Digital Marketing 112

Digital Marketing Marketers Marketing Branding 112

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios.

Digital Marketing 130

Digital Marketing Energy Advertisers Advertising 130

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. What results can you expect from each marketing effort?

Digital Marketing 87

Digital Marketing Whitepaper User-Generated Affiliate Marketing 87

Kuno Creative

OCTOBER 30, 2024

Medical device companies need digital channels to effectively market their products, but how can a medical device company do digital marketing right? Medical device companies can range from those that produce tongue depressors or face masks to implantable ventricular devices and much more.

Digital Marketing 97

Digital Marketing Marketers Marketing Marketing Plan 97

Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. Customers don’t think in silos – they interact with a brand’s digital presence holistically. Aligning data across teams is crucial.

Digital Marketing 102

Digital Marketing SEO PR Copywriting 102

Zumvu

JULY 2, 2024

The digital marketing scene has been changing at lightning speed, and having the right tools at your disposal can be the key to driving success for your business.

Digital Marketing 109

Digital Marketing Marketers Marketing 109

Martech

JUNE 13, 2024

Building first-party data capabilities and investing in customer data platforms (CDPs) can also help create a unified view of the customer, enabling more effective and bias-free cross-channel marketing. The post Is the digital marketing grass really greener in walled gardens? appeared first on MarTech.

Digital Marketing 130

Digital Marketing Advertising Advertisers Marketers 130

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Ultimately, you'll want to differentiate your social media marketing strategy from your competitors', so you don't want to copy them.

Digital Marketing 108

Digital Marketing Price User-Generated Affiliate Marketing 108

Martech

MAY 15, 2024

Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers.

Digital Marketing 126

Digital Marketing Customer Shoppers Retail 126

Aspiration Marketing

DECEMBER 12, 2024

While content is a significant aspect of digital marketing today, the rules of the game are constantly changing, making it difficult for marketers to keep up. As such, Google's focus on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) has become paramount.

Content Marketing 229

Content Marketing Marketers Marketing Digital Marketing 229

Aspiration Marketing

FEBRUARY 12, 2024

This is where a well-executed digital marketing strategy can give you an edge over your competitors. However, with tough competition in every industry, many businesses struggle to generate interest and boost conversions within a specific timeframe.

Digital Marketing 250

Digital Marketing Marketing Strategy Marketing Marketers 250

Aspiration Marketing

JANUARY 17, 2024

Inbound marketing offers a different path, where prospects become loyal customers drawn in by valuable content and engaging experiences. By leveraging key inbound marketing services within your digital marketing strategy, you can upgrade your marketing efforts and better convert prospects into customers.

Inbound Marketing 231

Inbound Marketing Place Digital Marketing Marketers 231

Aspiration Marketing

FEBRUARY 9, 2023

In many ways, digital marketing is experimentation. Marketers regularly test different formats to see what works, and A/B testing is one of the digital marketer's best tools for measuring and improving performance, allowing marketers to optimize language, layout, and messaging to create the best possible content.

SEO 222

SEO Digital Marketing Marketing Marketers 222

Aspiration Marketing

SEPTEMBER 20, 2023

Understanding SERPs is crucial for any website manager or digital marketer as they directly influence organic traffic and online visibility. So, if you want to take your digital marketing efforts to new heights and rank in SEO, SERPs are your starting point.

Digital Marketing 260

Digital Marketing SEO Management Inbound Marketing 260

Aspiration Marketing

NOVEMBER 8, 2023

These seemingly subtle attributes wield substantial power, impacting your website's visibility and credibility in digital marketing. If you're working to increase the online visibility of your business, understanding the nuances of DoFollow and NoFollow links is essential.

Digital Marketing 231

Digital Marketing Marketing Marketers SEO 231

Aspiration Marketing

FEBRUARY 13, 2024

But how do you translate that dream and create a digital marketing plan to grow and get your marketing team and company to achieve your goals? Using a relatable example, we'll show you how to write an effective marketing plan and guide to growth marketing.

Marketing Plan 242

Marketing Plan Marketers Marketing Digital Marketing 242

Adams & Knight Marketing

JANUARY 11, 2023

Little brings great experience from Outfront Media, where he was instrumental in the planning and execution of out-of-home and digital marketing campaigns. “They each bring fresh perspectives and great expertise that will further strengthen our agency’s capabilities and help our client’s reach their marketing goals.”

PR 246

PR Digital Marketing Education Management 246

Aspiration Marketing

FEBRUARY 8, 2024

When it comes to customer relationship management (CRM), understanding the nuanced distinction between leads and contacts is imperative for effective digital marketing engagement. As businesses strive to forge meaningful connections with their audience, comprehending these two entities is vital. That said, let's dive in.

Management 232

Management Customer CRM Digital Marketing 232

Aspiration Marketing

SEPTEMBER 2, 2024

Marketing in the digital age has transformed how businesses connect with consumers. Successful digital marketing requires a comprehensive approach that blends content creation, social media engagement, and data-driven decision-making.

Transform 229

Transform Marketers Marketing Digital Marketing 229

The CMO Survey

APRIL 24, 2024

In contrast, marketing budget as a percent of company revenues increased to 10.1%, up from 9.2 % in Fall 2023. Overall marketing spending is expected to grow by 4.7% (from actual growth of 2.5% in the last year), while digital marketing spending growth is expected to cool to 8.0% (from 8.9%

New Technology 289

New Technology CMO B2C Marketers 289

Aspiration Marketing

AUGUST 12, 2024

First things first, you must understand that we are living in a highly competitive digital marketing world, and getting on the top search pages is a big achievement for any website or blog owner/manager. Without unique content on your website, you cannot build credibility for your website or improve its position in search results.

SEO 210

SEO Digital Marketing Management Marketing 210

Trade Press Services Newsletter

JULY 11, 2024

The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. Traditional advertising often lacks the credibility needed to influence such decisions.

Influencer Marketing 280

Influencer Marketing Thought Leadership Transform B2C 280

Jeff Bullas

MARCH 1, 2023

There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. 10 AI tools for digital marketing There are many new marketing startups that are designed and built to use AI to help businesses improve their marketing efforts.

Transform 295

Transform Marketing Strategy User-Generated Marketers 295

Aspiration Marketing

DECEMBER 6, 2023

Here to guide you through digital marketing success, this blog will shed light on organic search and why it's crucial for your business. Web traffic is the lifeblood of online success. Among the various sources of this invaluable traffic, organic search stands out as a beacon of opportunity for modern businesses.

Digital Marketing 235

Digital Marketing Inbound Marketing Marketing Marketers 235

Jeff Bullas

JANUARY 10, 2023

And in this article, we’ll explore the role influencers play when marketing your business. What is influencer marketing? Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Aspiration Marketing

NOVEMBER 2, 2023

Content marketing is more important than ever in digital marketing, but it can be challenging to find your footing, especially as a startup. At Aspiration Marketing, we've tested a number of platforms and found what works–HubSpot. Here's how we use it.

Content Marketing 226

Content Marketing Marketers Marketing Digital Marketing 226

Aspiration Marketing

FEBRUARY 20, 2024

In the dynamic landscape of digital marketing, the process of nurturing contacts plays a pivotal role in steering potential leads toward conversion. Let's start with Marketing Qualified Leads (MQLs), a crucial juncture where prospects show promising engagement and interest.

Marketers 207

Marketers Marketing Digital Marketing Inbound Marketing 207

Jeff Bullas

FEBRUARY 19, 2023

For example, I used Anyword to analyze the headline of my digital marketing tools page. In this example, I’m happy for the text to be altered by choosing “Relaxed”, I want to incorporate the keywords “Digital Marketing Tools”, and I’m targeting both Males and Females aged over 35.

Copywriting 276

Copywriting Whitepaper New Technology Digital Marketing 276

Aspiration Marketing

MARCH 7, 2023

Conversion campaigns are a set of marketing efforts aimed at converting website visitors.

Digital Marketing 219

Digital Marketing Marketing Strategy Customer Marketing 219

Aspiration Marketing

MARCH 14, 2023

Search Engine Optimization (SEO) is critical to any digital marketing strategy. With most consumers turning to search engines like Google to find products and services online, having a solid SEO strategy is essential for businesses looking to increase their online visibility and drive traffic to their websites.

SEO 223

SEO Digital Marketing Marketing Strategy Product 223

Aspiration Marketing

AUGUST 2, 2023

SEO is a critical component of digital marketing for businesses of all sizes. Optimizing your website for search engines can improve your website's visibility and drive more traffic to your website, ultimately leading to increased sales and revenue.

Analytics 217

Analytics SEO Digital Marketing Marketing 217

Aspiration Marketing

FEBRUARY 8, 2023

If you follow digital marketing trends, you may get the impression that inbound marketing is in and outbound marketing is out. But choosing the right strategy for your company requires being open to both approaches as you need them.

Outbound Marketing 213

Outbound Marketing Marketing Strategy Inbound Marketing Market Trends 213