Remove Digital Marketing Remove Digital Trends Remove New Technology
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How to future-proof your digital marketing strategy

Martech

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. This can help ensure marketing teams are well-equipped to address changes in the market.

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Top 16 Digital Trends of 2016

Marketing Insider Group

Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Digital advertising now receives 40.7% of UK marketing budgets, up 18.5 share of marketing budgets is put towards above-the-line actions, while 21.8% Analysis has also found UK digital marketing budgets are higher than the average 35.7% A further 37.5% is spent on below-the-line actions. year-on-year to £2.84