Digital Marketing Direct Marketing Marketing Automation Platform 
Adobe Experience Cloud Blog
OCTOBER 13, 2016
Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Sunday, Oct 16, 10:50 AM – 11:34 AM.
Adobe Experience Cloud Blog
SEPTEMBER 1, 2016
To break through the noise and reach your target audience, you need to send them personalized messages at scale, which requires a sophisticated marketing automation platform that can listen to your prospects and customers’ behaviors and actions to inform and trigger relevant communications. Why is this so effective?
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Duct Tape Marketing
JUNE 1, 2017
And take it up a notch by further personalizing your ongoing communications — using marketing automation to gather data about each of your users. According to the Direct Marketing Association , automated email campaigns generate 21 percent of email marketing revenue while triggered campaigns generate 75 percent of email revenue.
DirectMail2.0
FEBRUARY 26, 2024
But we also want to be able to show attribution to direct mail to keep it as a contender in the rank. There’s a lot of budget that’s being lost to digital marketing. We have a 14-technology marketing automation platform that would do that, would you be interested in learning more? No more spray and pray.
Spiralytics
MARCH 19, 2025
The Data Privacy Act grants data subjects the right to be informed about: The extent and purpose of data processing, particularly for profiling, direct marketing, and data sharing. Leverage technology for enhanced compliance Marketing automation platforms, CRM systems, and AI-driven analytics tools can streamline compliance efforts.
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