Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Rock Content

MAY 12, 2023

As a result, remote digital marketing jobs have become highly desirable careers in this digital age. You could work as a digital marketing professional while sitting on the beach, at your favorite coffee shop, in your home office, or in a professional workspace. What Is Digital Marketing?

Digital Marketing 97

Digital Marketing eBook Marketers Marketing 97

Adobe Experience Cloud Blog

AUGUST 25, 2017

Especially because they don’t appear to be oblivious to the problem: Skyword reports that 87% of marketers consider data their organizations’ most underutilized asset. In this blog, I’ll cover four ways digital marketers can make data work for them. Tara Humpries, Head of Digital Marketing at WavHello has seen this first-hand.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Marketing Insider Group

JULY 24, 2024

This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing. Use clear calls-to-action (CTAs), optimize landing pages, and offer incentives like eBooks or free trials to encourage visitors to share their information.

Content Marketing 120

Content Marketing Customer Acquisition Marketers Marketing 120

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Take a look at the data and the numbers. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.”

SEO 98

SEO Content Marketing Entertainment PR 98

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more. You’re welcome.

Digital Marketing 130

Digital Marketing Marketers Marketing User-Generated 130

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Rock Content

APRIL 22, 2024

She explains that using digital marketing analytics can “ turn your business objectives into measurable outcomes that support your bottom line. “ Naturally, the first step in learning to use digital marketing analytics is to understand them. What is Digital Marketing?

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Martech

JUNE 15, 2023

That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns, instead of leaving them as a last-minute item to be completed right before you hit send. This eBook from Marigold outlines email subject line best practices, and shows some examples of subject lines that really work.

Digital Marketing 95

Digital Marketing eBook Email Marketing Marketers 95

Marketing Insider Group

DECEMBER 17, 2020

We use the word “content” all the time in B2B digital marketing. Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Whitepapers are typically denser than blogs but more concise than an eBook.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Search Engine Land

MAY 16, 2023

Whether you’re just starting out, managing a growing team, or aiming to elevate your agency to new heights, this eBook has you covered. From templatizing client processes to centralizing communications, streamlining billing, and maximizing profitability, this eBook equips you with insider tips and expert guidance.

Digital Marketing 84

Digital Marketing eBook Management Communications 84

Search Engine Land

AUGUST 15, 2023

That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns, instead of leaving them as a last-minute item to be completed right before you hit send. This eBook from Marigold outlines email subject line best practices, and shows some examples of subject lines that really work.

Digital Marketing 86

Digital Marketing eBook Email Marketing Communications 86

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Hubspot Marketing

MAY 13, 2022

With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? We've put together this guide about marketing strategies to help you improve your digital presence and grow better. What is a digital marketing campaign?

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Martech

FEBRUARY 18, 2022

That’s why several months ago we launched our ebook, “ MarTech’s guide to agile marketing for teams ” in collaboration with renowned agile marketing coach Stacey Ackerman. That’s why today we are launching another ebook from Ackerman, “MarTech’s guide to agile marketing for leaders.”

eBook 118

eBook Marketers Marketing Marketing Plan 118

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. " by Udemy.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

CXL

NOVEMBER 22, 2022

Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. What are digital marketing metrics? Digital marketing metrics are values that are used to track and measure campaign performance. KPIs vs. digital marketing metrics. – Seth Godin.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Hubspot Marketing

MAY 26, 2017

Finally, for the projects you want to keep in-house, here is a list of ebooks and guides that might be helpful to your team: Run a Website Grader report. Ebook: Website Redesign Guide. Ebook: 50 Brilliant Homepage Design Examples. Ebook: How to Design and Optimize Landing Pages. Ebook: The Marketer's Guide to Mobile.

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Litmus

FEBRUARY 27, 2020

The email industry is constantly changing, but what are the trends that really matter in the years to come—and how can marketers prepare? We asked leading industry experts to share their visions for how some of the most crucial elements of email marketing will change in the next decade. EBOOK] The Future of Email in 2020 and Beyond.

Email Marketing 112

Email Marketing Market Trends eBook Law 112

Rock Content

AUGUST 3, 2020

If you work with Digital Marketing , you know that CTR, or click-through rate, is one of the most important KPIs that you should monitor in your strategy. Keep on reading to make the best out of your Digital Marketing strategy! Interactive content is currently considered the next frontier in Digital Marketing.

Whitepaper 107

Whitepaper eBook User-Generated Digital Marketing 107

Backlinko

MARCH 25, 2025

They use display advertising and sell multiple machine learning ebooks and tutorials. Digital Marketing Digital marketing is a high-potential niche. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts.

Real Estate 101

Real Estate Health Affiliate Marketing Non-Profit 101

Marketing Insider Group

FEBRUARY 14, 2023

Offer Inside (EyeBuyDirect) [URGENT] You’ve got ONE DAY to watch this… (Digital Marketer) You’re missing out on points. XYZ is back in-stock for a limited time only Free Ebook inside! Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2. Crocs) Is this the hottest career in marketing?

Gen Z 144

Gen Z eBook Digital Marketing SEO 144

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Don’t be afraid to offer a free trial or a free ebook. There are at least 8 ways to convert these free members into paying customers through email marketing. Not all call to action messages are created equal.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Rock Content

OCTOBER 12, 2020

Another classic example is the ebook. Remember that ebook about a relevant subject that presented a great download rate? With the evolution of Digital Marketing , new trends have emerged. One of the strongest relates to Interactive Marketing , which proposes the production of highly engaging content.

eBook 126

eBook Transform User-Generated SEO 126

Hubspot Marketing

DECEMBER 23, 2024

One of the best comments on this topic came from marketing expert Jessica Apotheker in one of her TED Talks. Apotheker notes that, in the past 15 years, marketing has evolved from a set of general skills to more specialized skill sets. That includes digital marketing or marketing technology.

Transform 111

Transform User-Generated Marketers Marketing 111

Kuno Creative

MAY 31, 2022

Content is the lifeblood of digital marketing. As a marketing leader, you know it’s virtually impossible to attract and convert buyers without producing assets like blog posts, videos, social media posts, eBooks, webinars, podcasts and case studies. But creating high-quality content is also extremely resource-intensive.

Energy 114

Energy eBook Digital Marketing Marketers 114

Rock Content

OCTOBER 30, 2020

The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads. Attractive to users and full of advantages for managers, interactive content is already used by about 62% of digital marketers, according to a study by DemandGen.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Martech

FEBRUARY 23, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and is leadership an organizational role, or is it a mindset? Get the daily newsletter digital marketers rely on. Chris Wood, Editor. Processing.Please wait.

eBook 106

eBook Digital Marketing Marketers Marketing 106

Hubspot Marketing

JUNE 7, 2022

If you're hiring for a mid-level content marketer, for example, consider words like "strategist," "specialist," or even "manager." Is the content you produce part of a much larger digital marketing operation? might describe the benefits of working as their newest content marketing specialist: Example.

eBook 145

eBook Food Entertainment eCommerce 145

Rock Content

JULY 11, 2024

Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best. It also offers a Shopify pack that makes it easy to integrate the platform with your store.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Unbounce

APRIL 23, 2019

Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Marketing Insider Group

JUNE 2, 2021

Google offers this 4-module content marketing course as a part of a longer course in digital marketing. It’s free, and it offers the possibility of certification – but only if you complete the digital marketing course. You can also combine it with a complete digital marketing course for $1997.

Content Marketing 145

Content Marketing Copywriting Marketers Marketing 145

OnPassive Marketing

MAY 12, 2022

Ebooks are another great type of content for lead generation. By offering an ebook on a relevant topic, you can capture the attention of leads who are interested in learning more about what you have to offer. Be sure to include a CTA in your ebook so that readers can contact you for more information.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126