Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Marketing Insider Group

DECEMBER 17, 2020

We use the word “content” all the time in B2B digital marketing. Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. This begs the old age question: to gate or not to gate !?

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Hubspot Marketing

MAY 13, 2022

With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? We've put together this guide about marketing strategies to help you improve your digital presence and grow better. What is a digital marketing campaign?

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

OCTOBER 18, 2024

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy. Do you have a good mix of entertaining, or educational content?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Rock Content

OCTOBER 30, 2020

The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads. Attractive to users and full of advantages for managers, interactive content is already used by about 62% of digital marketers, according to a study by DemandGen.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Backlinko

MARCH 25, 2025

They use display advertising and sell multiple machine learning ebooks and tutorials. Digital Marketing Digital marketing is a high-potential niche. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts.

Real Estate 101

Real Estate Health Affiliate Marketing Non-Profit 101

Calvyn Lee Blog

DECEMBER 3, 2023

So how do you get your offering in front of the right people and educate them on why you’re the best solution? Guide Customers with Educational Content Education content represents another powerful B2B digital marketing tactic. Not only that, but they didn’t even realize they had a problem that needed solving.

Content Marketing 130

Content Marketing Thought Leadership Marketers Marketing 130

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. " by Udemy.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Acquisition Marketing. Affiliate Marketing. Contextual Marketing. Digital Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Educate your audience with valuable information on common pain points.

Price 111

Price User-Generated Copywriting Analytics 111

Rock Content

JULY 11, 2024

Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best. Use them to educate your customers on the benefits of specific products and key service features.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Unbounce

APRIL 23, 2019

Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Neil Patel

APRIL 22, 2021

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. But, it’s a different ball game today.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Rock Content

MAY 25, 2020

In a scenario where the average user attention span is only 8 seconds , you need to captivate the visitor if you want to create an efficient Digital Marketing plan. Therefore, if you want to increase the impact of your Digital Marketing strategy, interactivity should be one of your priorities. What is an interactive map?

User-Generated 115

User-Generated eBook Education Digital Marketing 115

Marketing Insider Group

JUNE 2, 2021

Google offers this 4-module content marketing course as a part of a longer course in digital marketing. It’s free, and it offers the possibility of certification – but only if you complete the digital marketing course. You can also combine it with a complete digital marketing course for $1997.

Content Marketing 145

Content Marketing Copywriting Marketers Marketing 145

Marketing Insider Group

JANUARY 3, 2023

Traditional advertising aims to capture viewer attention, whereas marketing collateral works to retain and enhance customer relationships . A well-maintained blog drives traffic, generates leads and encourages conversion through education and expertise. What Is Marketing Collateral? Why Is Marketing Collateral Important?

Whitepaper 94

Whitepaper eBook Education Entertainment 94

Adobe Experience Cloud Blog

JANUARY 3, 2018

In fact, whiteboard videos can also be a part of your broader education-based marketing strategy. The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. Wrapping Up.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Rock Content

APRIL 25, 2024

Why Is the Buyer’s Journey Important in Content Marketing? Knowing one’s audience has always been essential in marketing and advertising, but it’s especially important in digital marketing. Tools like surveys, market research, and buyer’s personas can help you zero in on what’s most important to them.

Content Marketing 104

Content Marketing Customer eBook Education 104

Bannerflow

APRIL 19, 2022

The Coronavirus pandemic accelerated digital adoption across the working world. As a result, organisations across many industries now recognise the importance of a strong and effective digital marketing strategy. Content marketing. Influencer marketing. Video marketing. Content marketing. Conclusion.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Sachs Marketing Group

AUGUST 12, 2023

Digital marketing strategies for small businesses encompass a range of online marketing techniques and tools to reach and engage a targeted audience. Fortunately, there are digital marketing strategies you can use to increase your visibility, connect with potential customers, and grow your business online.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Adobe Experience Cloud Blog

MARCH 26, 2014

As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. Listen to their cues.

Food 134

Food Thought Leadership Law eBook 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketers Marketing B2C 134

Marketing Insider Group

FEBRUARY 13, 2023

B2B marketing is used by companies trying to sell products and services to other companies. Some of the most common B2B companies include: Marketing Agencies. As more and more companies take their business online, digital marketing is key to generating revenue. Whitepapers, Ebooks & Infographics.

B2C 137

B2C Whitepaper Marketers Marketing 137

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Marketing is just one area where we’ll need to collaborate with AI. The first part is The rise of generative AI.) Get MarTech!

User-Generated 131

User-Generated Copywriting Marketing Automation Platform eBook 131

Businesses Grow

JANUARY 27, 2025

A simple thought exercise: If you’re in a hotly-competitive field (like SEO or digital marketing) and one company has gated content and the other gives their best content away for free, which one will have a more positive brand view? Providing a tangible demonstration of the value of content marketing is difficult.

Neuromarketing 64

Neuromarketing Marketers Marketing Customer Journey 64

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Education: Are you an expert or thought leader in your field? Use video to educate your audience on key and trending topics. But video can also be useful and educational. You can do this with discounts, prize draws, ebooks, and webinars. Use email marketing principles to “drip” more content and add more value over time.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Unbounce

JUNE 15, 2024

Wordy… Put simply, it’s an educated guess used as a starting point to learn more about a given subject. The anticipated results This is the final component of a good A/B test hypothesis and is your educated guess at what results you anticipate your test delivering. Now, it’s time to work on putting your hypothesis to the test.

eBook 98

eBook User-Generated Education Place 98

Rock Content

MAY 17, 2023

If you want to know how to create interactive pieces like quizzes, ebooks, calculators and much more, check out our Ion Page. Videos keep sticking out Short form videos like Tiktok, Reels and YouTube Shorts benefited from a boom in the last few years and according to the report, they are still on top of many marketers priorities.

Marketers 98

Marketers Marketing eBook Education 98

Exposure Ninja

JUNE 21, 2022

We’ll cover 5 of the best digital marketing strategies for your accounting firm, including: Building a solid website. Let’s begin with the most important part of your digital marketing strategy – your website. Your website is the foundation of all your digital marketing activity.

Digital Marketing 59

Digital Marketing Marketing Strategy Finance Marketers 59

Rock Content

MARCH 31, 2020

As much as Digital Marketing offers countless benefits to companies when it comes to impacting the consumer, it is essential to stay informed about the main concepts and strategies that are part of these communication actions in the online media. What is the Digital Marketing funnel.

Digital Marketing 59

Digital Marketing User-Generated Communications Education 59

Neil Patel

DECEMBER 18, 2018

From Facebook to Google, marketing is continually changing and getting harder. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. This is why marketing has become so competitive. Hack #18: Journies and courses convert better than ebooks. Hack #1: Video remarketing.

eBook 111

eBook User-Generated PR SEO 111

Adobe Experience Cloud Blog

JULY 20, 2017

An “about” page can educate, and a homepage can serve as a launchpad to more information, but that’s rarely enough for the modern consumer. When we apply research like that to our digital marketing, it makes sense that more links to click and more offers to claim can distract visitors to a page.

User-Generated 134

User-Generated Thought Leadership Shoppers Law 134

Marketing Insider Group

AUGUST 3, 2015

To get attention, marketers need remarkable content to move their prospects through the traditional steps of awareness, interest, desire and action. Rebecca Lieb from Altimeter Group sums up the relationship of content to modern marketing: “Content is the atomic particle of all digital marketing.” . Buyer Persona.

Whitepaper 110

Whitepaper Transform Education eBook 110

Scoop.it!

MAY 19, 2022

Digital marketing encompasses a wide array of marketing tactics and methods, of which email marketing is among the most powerful of the bunch. While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs.

Email Marketing 105

Email Marketing eBook Education Digital Marketing 105