Marketing Insider Group

DECEMBER 17, 2020

We use the word “content” all the time in B2B digital marketing. Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Whitepapers are typically denser than blogs but more concise than an eBook.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Take a look at the data and the numbers. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Rock Content

AUGUST 3, 2020

If you work with Digital Marketing , you know that CTR, or click-through rate, is one of the most important KPIs that you should monitor in your strategy. Keep on reading to make the best out of your Digital Marketing strategy! Interactive content is currently considered the next frontier in Digital Marketing.

Whitepaper 107

Whitepaper eBook User-Generated Digital Marketing 107

Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. Blogs build trust gradually, contrary to what shady marketers claim. My digital marketing company uses technical SEO checklists and evergreen guides straight from our blog to help customers make decisions.

Branding 109

Branding Whitepaper Real Estate Key Performance Indicator 109

OnPassive Marketing

MAY 12, 2022

Ebooks are another great type of content for lead generation. By offering an ebook on a relevant topic, you can capture the attention of leads who are interested in learning more about what you have to offer. Be sure to include a CTA in your ebook so that readers can contact you for more information. Whitepapers.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Martech

JUNE 15, 2023

That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns, instead of leaving them as a last-minute item to be completed right before you hit send. This eBook from Marigold outlines email subject line best practices, and shows some examples of subject lines that really work.

Digital Marketing 99

Digital Marketing eBook Email Marketing Marketers 99

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Martech

MAY 6, 2022

Prospects are bombarded with digital content, from websites and landing pages to white papers and eBooks. We see Ceros gradually extending its solution, now across sales as well as marketing organizations, to increase the efficiency of the connected creative stack. Why we care. Processing.Please wait.

Whitepaper 94

Whitepaper eBook Digital Marketing Branding 94

Search Engine Land

MAY 16, 2023

Whether you’re just starting out, managing a growing team, or aiming to elevate your agency to new heights, this eBook has you covered. From templatizing client processes to centralizing communications, streamlining billing, and maximizing profitability, this eBook equips you with insider tips and expert guidance.

Digital Marketing 84

Digital Marketing eBook Management Communications 84

Martech

APRIL 28, 2023

Dig deeper: The end of marketing or a new beginning? The truth about AI Integrating generative AI models into content development The significance of content in digital marketing cannot be overstated. Companies must always prioritize content to thrive in the highly competitive digital landscape.

Whitepaper 136

Whitepaper Transform User-Generated Marketers 136

Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. Digital assets are content and multimedia you offer on your website, landing pages, and in emails.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Search Engine Land

AUGUST 15, 2023

That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns, instead of leaving them as a last-minute item to be completed right before you hit send. This eBook from Marigold outlines email subject line best practices, and shows some examples of subject lines that really work.

Digital Marketing 86

Digital Marketing eBook Email Marketing Communications 86

Rock Content

MAY 18, 2020

If you work with Digital Marketing , you know that it is not always that we can get the audience’s attention in the way we wanted. Even those who have good results from their marketing strategy know that the tendency is to look for new ways to engage prospects — after all, everything is dynamic on the internet.

Whitepaper 126

Whitepaper User-Generated eBook Marketing Strategy 126

Rock Content

JUNE 30, 2020

Here are some tips and examples that you can integrate into your Digital Marketing plan. Interactive ebooks. Have you ever thought that you can transform white papers and ebooks into an interactive experience for your users? Data shows that interactive content increase the time users spend on your website.

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Rock Content

MARCH 14, 2024

Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. The Personalization Imperative: The Future of Content Marketing By prioritizing your audience’s needs and creating content that resonates on a personal level, you’ll achieve your marketing goals.

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Rock Content

OCTOBER 30, 2020

The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads. Attractive to users and full of advantages for managers, interactive content is already used by about 62% of digital marketers, according to a study by DemandGen.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency.

Whitepaper 98

Whitepaper Customer eBook Energy 98

Adobe Experience Cloud Blog

JANUARY 3, 2018

The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. Inspired by their success, Vidyard has launched Chalk Talk.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Marketing Insider Group

FEBRUARY 13, 2023

B2B marketing is used by companies trying to sell products and services to other companies. Some of the most common B2B companies include: Marketing Agencies. As more and more companies take their business online, digital marketing is key to generating revenue. Whitepapers, Ebooks & Infographics.

B2C 137

B2C Whitepaper Marketers Marketing 137

Rock Content

APRIL 24, 2023

Instead of having one writer create content, you can have a team of experts creating ads, white papers, ebooks, articles, and much more. Zerys Zerys is an award-winning content creation and planning platform where marketers can find over 85,000 talented writers ready to work.

Place 95

Place Whitepaper Finance eBook 95

Marketing Insider Group

DECEMBER 3, 2020

With their focus squarely on things like Digital Marketing , Database Management, and Software and Development, clearly B2B retailers are looking towards the future with the customer experience in mind. We’ve finally encountered another audience where eBooks aren’t the predominant content format. What the Buyer Stream Tells Us.

Retail 95

Retail Whitepaper Food B2C 95

Rock Content

MARCH 19, 2024

Here are some suggestions that work well when backed by solid data: Case studies are a perfect fit for B2B marketing, as they’re inherently data-based. Content marketing is an essential part of any modern digital marketing campaign, but quality content that’s helpful, informative, data-backed, and convincing is crucial in the B2B sector.

Whitepaper 98

Whitepaper Marketers Marketing eBook 98

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Facebook Lead Ad.

Inbound Marketing 143

Inbound Marketing User-Generated Whitepaper Email Marketing 143

Unbounce

MARCH 23, 2023

Enter: The Internet and the wide, webby world of digital marketing. With the ability to communicate with just about anybody on the planet—all without getting outta your pajamas—digital marketing makes it a snap to raise awareness about your brand. Choose your marketing channels, create some content, and voilà.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketers 75

Rock Content

APRIL 6, 2023

Here are some popular examples: Press releases Technical content How-to guides and long-form articles Whitepapers SEO content Content for newsletters and email outreach Social media blurbs to introduce posts Most content writers also proofread, edit, and revise their content as needed. The following are six key examples to consider.

Whitepaper 98

Whitepaper Finance Copywriting Law 98

Marketing Insider Group

JANUARY 3, 2023

Luckily, both traditional and digital marketing collateral builds trust with consumers by representing your business, communicating value and connecting your brand with your audience. Image Source: Paper Flite. Marketing collateral is more informational than typical advertisements. Whitepapers.

Whitepaper 94

Whitepaper eBook Education Entertainment 94

Adobe Experience Cloud Blog

AUGUST 3, 2018

As a result, 50% of marketers plan to increase their retargeting budget in the next 6 months, and 20% have a dedicated budget for it. In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy. Content Is Still King.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Use Content Extensions.

Whitepaper 98

Whitepaper eBook User-Generated Promotion 98

Bannerflow

APRIL 19, 2022

The Coronavirus pandemic accelerated digital adoption across the working world. As a result, organisations across many industries now recognise the importance of a strong and effective digital marketing strategy. Content marketing. Influencer marketing. Video marketing. Content marketing. Conclusion.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

A recognized thought leader, he is a Marketing Land curator and was a SEOMoz Search Engine Ranking Factors and Google News Ranking Factors panelist in 2011. Nick Eubanks: Nick has been helping companies with their digital marketing since 2004. of Digital Strategy at W.L. Follow him on Twitter. He is currently the V.P.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Duct Tape Marketing

FEBRUARY 18, 2020

With these digital marketing channels doing so much of the heavy lifting in representing your brand, do you really still need sales materials? Some businesses have convinced themselves that digital marketing is all that matters in 2020. Will a prospect really leaf through your catalog or read your brochure?

Whitepaper 97

Whitepaper Customer Journey Digital Marketing eBook 97

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Your in-depth material, whether it’s ebooks, white papers, or informative research reports, is what will get your followers to invest more in your brand and think of you as an industry leader. Increase the amount of qualified, targeted web traffic, and you’ll score brownie points for an effective digital marketing initiative.

Whitepaper 116

Whitepaper Thought Leadership Social Media Marketing Marketing Automation Platform 116

Marketing Insider Group

AUGUST 3, 2015

To get attention, marketers need remarkable content to move their prospects through the traditional steps of awareness, interest, desire and action. Rebecca Lieb from Altimeter Group sums up the relationship of content to modern marketing: “Content is the atomic particle of all digital marketing.” .

Whitepaper 110

Whitepaper Transform Education eBook 110

Rock Content

DECEMBER 14, 2023

The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? This article will discuss formulating your B2B SEO strategy for success in the new year. So, what is B2B SEO? The primary difference is the objective.

SEO 94

SEO Whitepaper B2C eBook 94

Adobe Experience Cloud Blog

JULY 19, 2016

As very few organizations claim content creation as a core competency, many are wondering how they should go about developing all of these new ebooks, newsletters, blog posts, videos, and images required to engage today’s buyer. Looking to get scrappy with your other marketing initiatives?

Thought Leadership 92

Thought Leadership eBook Whitepaper User-Generated 92

Neil Patel

AUGUST 19, 2021

Other types of lead magnet ideas include: toolkits reports whitepapers ebooks case studies cheat sheets. Marketing for CPAs Frequently Asked Questions. The best way to market your CPA business is with digital marketing. Should I hire a marketing firm to promote my accounting business?

SEO 145

SEO Marketers Marketing Whitepaper 145