SmartBrief - Marketing

OCTOBER 30, 2024

Billboards, transit ads and digital signage, among others, have been tried and true methods for decades. But as the digital marketing transformation continues to spread throughout myriad industries, one question remains: Are OOH marketers ready for the rise of AI , and can AI deliver better and more unique kinds of data?

Transform 126

Transform Analytics Education Marketing 126

Trade Press Services Newsletter

MAY 4, 2023

Fortunately, continuing education no longer means attending conferences or evening classes at a local college. In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one. Anyone who keeps learning stays young.”

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketing 27

Hubspot Marketing

SEPTEMBER 9, 2024

Consumer research platform GWI also found YouTube to be the top video streaming platform for Gen Alpha in 11 out of 14 markets, second only to Netflix in the remaining three. There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. Image Source What can you do as a marketer?

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. Instead, share your legal perspective and actionable, helpful, educational information to the reader.

Law 106

Law Content Marketing Education Marketing 106

Martech

SEPTEMBER 23, 2024

But the expertise you need to make your digital marketing campaigns and programs more effective, successful and optimized goes way beyond that. Build The easiest way to build is to provide targeted education opportunities to your team. Your team must know how to log into your platforms and navigate the interfaces.

Marketing 124

Marketing Marketers Education Customer Journey 124

SmartBrief - Marketing

AUGUST 13, 2024

IAB SmartBrief For digital marketers, advertisers and media professionals. As digital marketing evolves, IAB SmartBrief is a valuable resource for marketers to stay informed. MMA SmartBrief for Modern Marketing For modern marketers and CMOs. Sent daily.

Market Trends 105

Market Trends Advertising Advertisers Digital Marketing 105

Martech

JULY 10, 2024

I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on social. As with anything new, some were skeptical of its long-term value.

User-Generated 130

User-Generated Social Media Marketing Marketing Marketers 130

Martech

FEBRUARY 13, 2025

Competitor research (21.4%): GenAI helps marketers stay ahead by analyzing competitor strategies. The adtech adoption gap Despite the strong presence of advertising (red) in digital marketing, genAI adoption in this area remains low. Several factors may explain this gap. Content: Audio/podcasts production (51.4%).

Transform 139

Transform Copywriting Marketing Marketers 139

Search Engine Land

OCTOBER 27, 2023

Prompt: Create a content marketing and SEO plan for a digital marketing agency. Answer: Creating a comprehensive content marketing and SEO plan for a digital marketing agency requires careful consideration of various factors. You are an experienced digital marketing and SEO professional.

Digital Marketing 118

Digital Marketing SEO User-Generated Thought Leadership 118

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback.

Traditional Marketing 129

Traditional Marketing Manufacturing Transform Automobile 129

Businesses Grow

AUGUST 5, 2024

A member of my RISE marketing community felt a bit stuck after blogging for a year. Blogging still plays an important role in the digital marketing ecosystem, and it’s also a lot of fun. Mark Schaefer is the most trusted voice in marketing. Here are some tips to re-energize your blog.

Non-Profit 113

Non-Profit Education Digital Marketing Advertising 113

Hootsuite

DECEMBER 4, 2024

That’s why defining your niche audience and gearing your digital marketing towards your target demographics will make your job much easier. That’s why Wealthsimple Foundation used social media to share educational financial literacy content — it’s where the young people are. Create content they actually care about.

Non-Profit 107

Non-Profit Education Analytics Thought Leadership 107

Hubspot Marketing

NOVEMBER 29, 2024

While not required, there are certifications available (such as the Certified Product Marketing Manager distinction) that can help better prepare Product Marketing Managers for the responsibilities they are about to take on. The next question you might have about this role is ‘How much does a product marketing manager make?”

Product Marketing 106

Product Marketing Product Management Marketing 106

Adams & Knight Marketing

JANUARY 11, 2023

Little brings great experience from Outfront Media, where he was instrumental in the planning and execution of out-of-home and digital marketing campaigns. “They each bring fresh perspectives and great expertise that will further strengthen our agency’s capabilities and help our client’s reach their marketing goals.”

PR 246

PR Digital Marketing Education Management 246

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. BigMarker) Educational webinars are the most popular type.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Use a less promotional tone, and replace it with educational content and value-driven messaging. Adopt an AI-conscious writing style, focusing on clear and concise messaging.

Email Marketing 118

Email Marketing Copywriting User-Generated Promotion 118

Martech

DECEMBER 11, 2024

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? AI tools helped me take on each role on the traditional AI dream team seamlessly.

Transform 110

Transform Key Performance Indicator User-Generated Communications 110

Adams & Knight Marketing

NOVEMBER 15, 2022

” The annual Connecticut Ad Club Awards is headed up by the largest professional advertising organization in Connecticut and recognizes the best of the best in advertising and marketing throughout the state. .” “These awards are a direct reflection of the incredible work we did with each of them.”

Advertising 246

Advertising Advertisers PR CMO 246

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow him?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

DECEMBER 4, 2024

That feedback loop can inform other aspects of your marketing and content strategies. Focus on educational content. We decided to focus more on stories about social media marketing than national TV ad campaigns, for example. Pro tip: Alexis Grant uses an AI segmentation tool to make the most of her educational content.

Education 95

Education Logistics Promotion Advertising 95

Aspiration Marketing

AUGUST 10, 2023

Webinars have become a powerful tool for engaging and educating your target audience. But not to worry, we're here to help you captivate, educate, and conquer the webinar world with these tips and tricks. But how do you create a webinar series that stands out?

Education 246

Education Digital Marketing Marketing Marketers 246

Litmus

OCTOBER 17, 2024

Let’s break down each stage of the email marketing funnel with examples of what engaging content can look like at each stage. They can take form in the following ways: Educational content: emails featuring blog posts, reports, guides, or videos that address customer pain points and provide valuable insights. a hard sell).

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Hubspot Marketing

JULY 22, 2024

Marketing Channels Your marketing plan should also include a list of your marketing channels. While your company might promote the product itself using certain ad space, your marketing channels are where you'll publish the content that educates your buyers, generates leads, and spreads awareness of your brand.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Buffer Marketing

SEPTEMBER 23, 2024

  With all that in mind, you’re far better off with a digital marketing plan and  social media calendar  with a unique posting schedule for each platform. For example, content posted on weekends tends to get less social media engagement, as does content posted in the middle of the night. 

Analytics 114

Analytics User-Generated Social Media Marketing Education 114

Hubspot Marketing

NOVEMBER 14, 2024

For our purposes, BTL marketing tactics will include: Direct mail Email marketing Trade shows and events Location-specific promotions Targeted online outreach While traditional BTL marketing relies on a physical component, the internet’s reach is inescapable. The results are tangible, measurable, and actionable.”

Direct Mail 123

Direct Mail Marketing Marketers Email Marketing 123

SMA Marketing

FEBRUARY 6, 2025

As student recruitment and engagement strategies evolve, universities must embrace social media as a critical component of their digital marketing plans. For higher education institutions, a social media strategy isn’t just an option; it’s a necessity.

Education 52

Education Marketing Plan Digital Marketing Marketers 52

Hubspot Marketing

DECEMBER 24, 2024

Example Lets say my website is an informational site where I educate folks about marketing. Some key topics Id likely discuss under the broader banner of marketing that work to my zone of genius might be: Organic search Copywriting Social media marketing Each of the above would become a content pillar.

SEO 110

SEO Education Product Place 110

Hootsuite

OCTOBER 18, 2024

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy. Do you have a good mix of entertaining, or educational content?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Hubspot Marketing

NOVEMBER 15, 2024

No doubt many of you are familiar with the clarion call to align sales and marketing into smarketing. But, other departments are leaning on marketing to help them: Attract more prospects. Inform and educate potential customers. Digital marketing like SEO, email, and social media. Central to these needs?

CMO 125

CMO Traditional Marketing Communications Marketing 125

Businesses Grow

NOVEMBER 11, 2024

In my digital marketing university classes , I explain that there are two high-level content marketing strategies: 1) win SEO or, 2) develop authority and earned subscribers. What’s the chance I can own one of the top two search results for “digital marketing consultant?”

Marketing Strategy 85

Marketing Strategy Content Marketing SEO Marketing 85

Buffer Marketing

FEBRUARY 18, 2025

Plus, the right conference does two things at once: gives you access to top-tier education and opens doors to incredible networking opportunities. Semrush certification workshops offering hands-on training in the latest digital marketing strategies. Networking opportunities with tech innovators, investors, and entrepreneurs.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Hubspot Marketing

FEBRUARY 25, 2025

Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Eugene Mischenko , President of the E-Commerce & Digital Marketing Association , feels that MOFU content often misses that problem-solving mark.

Transform 86

Transform Marketing Marketers Gen Z 86