Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021. Video Marketing and Sales.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. Simplilearn’s Digital Marketing Specialist. Duke Digital Marketing Program.

Digital Marketing 115

Digital Marketing Analytics Marketers Marketing 115

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 111

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Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Search Engine Land

MARCH 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. Video has become a dominant format in the digital marketing landscape, and its significance continues to grow.

Video Marketing 96

Video Marketing Entertainment Education Advertising 96

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Hubspot) 91% of brands incorporate video as a marketing tool.

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Buffer Marketing

FEBRUARY 18, 2025

Plus, the right conference does two things at once: gives you access to top-tier education and opens doors to incredible networking opportunities. Semrush certification workshops offering hands-on training in the latest digital marketing strategies. Keynotes from top creators and video marketing experts.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Rock Content

OCTOBER 7, 2020

For this reason, we have prepared a detailed article with some relevant topics about the subject: What is the importance of investing in B2B marketing videos? Which are the best video marketing examples to use in your strategy? What is the importance of investing in B2B marketing videos?

Video Marketing 85

Video Marketing Education Marketers Marketing 85

OnPassive Marketing

OCTOBER 18, 2022

But what does this mean for video marketing? Read on to find out how video marketing will be affected by VR in 2022. And with good reason, VR has the potential to change the way we interact with digital content entirely. How will VR affect the way businesses create and distribute video content?

Video Marketing 82

Video Marketing Marketers Marketing New Technology 82

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Acquisition Marketing. Affiliate Marketing. Digital Marketing. Email Marketing.

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Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Create Content That Educates.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Hubspot Marketing

JANUARY 5, 2021

For instance, a short-form video on Twitter can be up to 2:20 minutes. Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. Then, the call-to-action (CTA) in the caption rounds out the video by turning viewers into potential leads.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Calvyn Lee Blog

AUGUST 3, 2022

I’m going to guide you through picking the perfect topic to maximize the outcome of your sales and marketing webinars. As we know, webinars are a great tool to build your email list, generate leads, educate your customers and so much more. You will also need a lot of digital marketing strategies to maximize your success.

Digital Marketing 147

Digital Marketing Education Marketing Strategy Branding 147

Hubspot Marketing

JUNE 24, 2022

Some ways you could use marketing to advance that objective include: Creating and publishing content that educates your community on the state of animal welfare. Hosting a quarterly event with educational resources, foster training, and adoption opportunities. Email marketing. Event marketing. Video marketing.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Adobe Experience Cloud Blog

MARCH 21, 2014

Author: Julie Ritchie If you’ve been paying attention to the digital marketing landscape lately, you may have noticed the rising popularity of partner ecosystems – LaunchPoint , Marketo’s partner ecosystem, just celebrated its first birthday. Why are Partner Ecosystems Important in the Digital Marketing Landscape?

Thought Leadership 134

Thought Leadership Digital Marketing Event Marketing Education 134

Bannerflow

APRIL 19, 2022

The Coronavirus pandemic accelerated digital adoption across the working world. As a result, organisations across many industries now recognise the importance of a strong and effective digital marketing strategy. Content marketing. Influencer marketing. Social media marketing. Video marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Calvyn Lee Blog

DECEMBER 3, 2023

So how do you get your offering in front of the right people and educate them on why you’re the best solution? Guide Customers with Educational Content Education content represents another powerful B2B digital marketing tactic. We have a full breakdown of HubSpot’s strategy in another post and video.

Content Marketing 130

Content Marketing Thought Leadership Marketers Marketing 130

Rock Content

NOVEMBER 12, 2020

You already know that videos are a very relevant part of a Digital Marketing strategy, right? Studies show that 72% of consumers prefer to watch a video to learn about a service or product instead of reading a text. For the coming years, it is expected that 80% of all online traffic will focus on videos.

Digital Marketing 59

Digital Marketing Marketing Strategy Marketers Marketing 59

Adams & Knight Marketing

JUNE 3, 2020

Adams & Knight, a Connecticut-based integrated digital marketing agency, was recently awarded 10 national Telly Awards, one of the world’s highest honors for video and television content for all screens. ” It also earned Bronze in Branded Content: Videography/Cinematography for “ RiMaConn Relay.”

Health 100

Health Education Video Marketing Digital Marketing 100

Adobe Experience Cloud Blog

AUGUST 27, 2015

Let’s put that in perspective…unless you’re currently enrolled in networking or university programs, you’d be hard-pressed to encounter that volume of current marketing education in one place—especially for free. 3) Utilizing Digital Creative to Foster Communities, Not Just Consumers, featuring Mashable.

Thought Leadership 134

Thought Leadership Direct Mail Marketers Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. Introduce yourself: You can also use video to introduce your brand. Education: Are you an expert or thought leader in your field? Use video to educate your audience on key and trending topics. Use video to tell their story. .

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Direct Mail Real Estate Entertainment User-Generated 134

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. YouTube has introduced Shorts to keep up with TikTok and Instagram’s emerging updates with the growing popularity of short-form video. Search is like the front door to your website.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Adobe Experience Cloud Blog

JANUARY 3, 2018

For example, if your target audience is small business owners, then you can create whiteboard videos about the various issues they face around hiring, sales, marketing, incorporation, and payments. In fact, whiteboard videos can also be a part of your broader education-based marketing strategy. Wrapping Up.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

TechWyse

FEBRUARY 15, 2022

How to Use Video Marketing to Promote New Products. Video marketing can be a great way to introduce your audience to new products, as they are both attention-grabbing and engaging. They also provide your brand with the chance to educate and make an emotional connection through storytelling. Wrapping Up.

Video Marketing 52

Video Marketing SEO User-Generated Marketers 52

Sprout Social

MARCH 2, 2023

And that’s why live streaming is becoming more common in B2B marketing. From webinars to interviews and beyond, Live is a prime way to educate your B2B audience. We get it, many B2B marketers are totally new to the streaming world and what it entails. Educational webinars are likewise a safe bet.

Education 130

Education Promotion Food Analytics 130

Martech

MAY 26, 2022

Marketers will also be able to moderate and engage with comments in real-time. Educational resources. Additionally, Hootsuite is rolling out TikTok-related resources for marketers. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care. TikTok isn’t only about reach.

Social Media Marketing 117

Social Media Marketing Marketers Marketing Education 117

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketers Marketing B2C 134

Exposure Ninja

JULY 15, 2022

This guide covers five digital marketing strategies that you can use to turn your website into a lead generation machine and drive more traffic to your site. Let’s jump right in with content marketing , one of the most important marketing pillars for any business. Video Marketing-led Strategy.

Digital Marketing 52

Digital Marketing Marketing Strategy Marketers Marketing 52

Rock Content

JANUARY 18, 2021

2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Sachs Marketing Group

DECEMBER 1, 2023

As we get closer to 2024, small business marketing has evolved into a dynamic and challenging arena. Today’s businesses face the dual task of staying ahead in the digital marketing curve while maintaining an authentic connection with their audience. Need Help with Your Marketing?

Key Performance Indicator 97

Key Performance Indicator Marketers Marketing SEO 97

Rock Content

OCTOBER 8, 2020

Companies that have known how to place video content in their strategies have achieved great results. However, there is still time to explore opportunities in video marketing. This article will show how video consumption had a great increase in quarantine and how this can be important to your Digital Marketin g strategy.

Video Marketing 49

Video Marketing Marketing Strategy User-Generated eBook 49

Martech

SEPTEMBER 26, 2022

Just how big is the market size of the fintech industry? Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity. This is the key to inbound marketing that performs.

Transform 117

Transform B2C Finance Affiliate Marketing 117

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. But this has an impact on digital marketers, too. These videos got a total of 12.4 videos on Facebook. Digital marketers can expect more developments from Facebook: “This is just the beginning.

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Transform Digital Marketing User-Generated Education 116