Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Martech

MARCH 20, 2024

But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. Visit Digital Marketing Depot to download the 2024 Guide to Email Deliverability and learn why your emails might not be making it to your customers inboxes and what you can do about it.

Digital Marketing 124

Digital Marketing Marketing Marketers Email Marketing 124

Martech

OCTOBER 18, 2022

Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered.

Digital Marketing 130

Digital Marketing Marketing Marketers SEO 130

Rock Content

APRIL 27, 2020

Are you looking for some improvement in your marketing skills? Digital Marketing courses are a good option for you to understand what’s trending in the field and how to get better results with your strategy and manage your resources properly. Digital Marketing Full Course Bundle on Reliablesoft Academy.

Digital Marketing 112

Digital Marketing Inbound Marketing Non-Profit Whitepaper 112

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Optinmonster; Marketing Land). But I paid her.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Marketing Insider Group

DECEMBER 17, 2020

We use the word “content” all the time in B2B digital marketing. Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Whitepapers are typically denser than blogs but more concise than an eBook.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Trade Press Services Newsletter

MAY 4, 2023

HubSpot Academy offers marketing certifications in SEO, social media marketing, automation, inbound marketing, digital marketing, digital advertising, growth-driven design, content marketing, email marketing, and more. To access some certifications, a Skillshop account is required.

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. This is where a well-crafted digital marketing strategy comes in. What is a Digital Marketing Strategy?

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Adobe Experience Cloud Blog

MAY 11, 2010

In this post I’ve included my top five resources to help you improve email deliverability. Email Experience Council : The email marketing arm of the Direct Marketing Association provides best practices for email and digital marketing.

Whitepaper 70

Whitepaper Email Marketing Communications Direct Marketing 70

Martech

JUNE 15, 2023

That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns, instead of leaving them as a last-minute item to be completed right before you hit send. This eBook from Marigold outlines email subject line best practices, and shows some examples of subject lines that really work.

Digital Marketing 99

Digital Marketing eBook Email Marketing Marketing 99

Neil Patel

AUGUST 6, 2021

You have a fully translated page that you can borrow inspiration from for your next blog post, white paper, infographic, or graphic. From there, we dug into French digital marketing corporations, exploring their social presence, websites, and blogs, all in search of content inspiration.

Whitepaper 145

Whitepaper Digital Marketing SEO Email Marketing 145

Martech

OCTOBER 21, 2022

For years, core metrics like email open rates were a staple in nearly every email marketing program. Read it to understand: Why marketers are changing how they measure email effectiveness How to calculate and track meaningful email metrics Which email metrics resonate with different audiences and why.

Digital Marketing 98

Digital Marketing Email Marketing Analytics Marketers 98

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. The power of email marketing is real. Take a look.

Email Marketing 70

Email Marketing Customer Whitepaper Marketing Automation Platform 70

Martech

FEBRUARY 28, 2022

.” I don’t mean to minimize how B2B companies use email, but I see plenty of room for us to expand our use of marketing automation and email to move our companies forward. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent. Complex automations.

B2C 134

B2C Whitepaper CRM Marketing Automation Platform 134

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. In the beginning, the email address-only approach guarantees a wider initial lead base. Digital Marketer doesn’t sell -- it gives something valuable away for free.

Inbound Marketing 143

Inbound Marketing User-Generated Whitepaper Email Marketing 143

Search Engine Land

MARCH 8, 2023

As the global economy moves closer to a recession, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. First-party data is key to driving successful email personalization initiatives.

Digital Marketing 90

Digital Marketing Marketing Strategy Marketers Marketing 90

Martech

JULY 25, 2023

This guide addresses the common questions marketers have when getting started with personalization, including dynamic content, customer data, privacy regulation, and scalability—all of which need to be kept top of mind when tapping into the power of personalization.

Digital Marketing 98

Digital Marketing Marketers Marketing Whitepaper 98

Marketing Insider Group

DECEMBER 20, 2021

Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measuring results. Defining the metrics that matter most is foundational to developing successful marketing campaigns. But digital marketers too often rely on base-level data like lead volume and website traffic.

Key Performance Indicator 144

Key Performance Indicator Whitepaper User-Generated Marketers 144

Search Engine Land

AUGUST 15, 2023

That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns, instead of leaving them as a last-minute item to be completed right before you hit send. This eBook from Marigold outlines email subject line best practices, and shows some examples of subject lines that really work.

Digital Marketing 86

Digital Marketing eBook Email Marketing Communications 86

Martech

MAY 12, 2022

But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of email and COVID together? Browse-abandon emails made me do it. Get the daily newsletter digital marketers rely on. In marketing, intent is the name of the game.

Customer 119

Customer Whitepaper Email Marketing Shoppers 119

Marketing Insider Group

OCTOBER 21, 2020

Email Marketing. billion email users by the end of 2023, email marketing is an excellent way for you to reach your target audience. In fact, 81% of small businesses report that email is their primary lead generation and retention tool. Use a CRM or EPS to automate sending emails at the right time.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Martech

MARCH 9, 2023

By landing your emails successfully in the inbox, you can make the most of your time, money, and effort. That’s exactly why Litmus teamed up with Salesforce to create this four-part guide to understanding email deliverability. Visit Digital Marketing Depot to download How to Improve Email Deliverability and Optimize Each Send.

Digital Marketing 105

Digital Marketing Marketers Marketing Whitepaper 105

Rock Content

AUGUST 3, 2020

If you work with Digital Marketing , you know that CTR, or click-through rate, is one of the most important KPIs that you should monitor in your strategy. Keep on reading to make the best out of your Digital Marketing strategy! Interactive content is currently considered the next frontier in Digital Marketing.

Whitepaper 107

Whitepaper eBook User-Generated Digital Marketing 107

OnPassive Marketing

JUNE 6, 2022

Email marketing is one of the most cost-effective ways to get your message out there, but it can be hard to find the time to develop a cohesive email marketing strategy that will drive sales. The Five Most Effective Email Marketing Strategies. The Five Most Effective Email Marketing Strategies.

Email Marketing 63

Email Marketing Marketing Strategy Whitepaper Shipping 63

Unbounce

MARCH 23, 2023

Enter: The Internet and the wide, webby world of digital marketing. With the ability to communicate with just about anybody on the planet—all without getting outta your pajamas—digital marketing makes it a snap to raise awareness about your brand. Choose your marketing channels, create some content, and voilà.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Hubspot Marketing

APRIL 5, 2023

Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). With this method, marketing teams are placing a bet on their ability to use behavioral data and intent signals to predict the right sales triggers. Let's explore what that means.

Inbound Marketing 136

Inbound Marketing Whitepaper Real Estate Non-Profit 136

Rock Content

MARCH 14, 2024

Email Marketing Personalization: personalize subject lines, greetings, and content recommendations. Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. Personalization in Email Marketing: Leverage user data to personalize email subject lines, greetings, and content recommendations.

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Content Marketing Institute

OCTOBER 31, 2018

Great marketers can differentiate in a crowded marketplace to create a competitive advantage and niche for their brand. In 2006, the marketplace for email marketing automation software was crowded – and getting more so. Great marketing makes markets. Think about software company HubSpot.

Whitepaper 102

Whitepaper Education Content Marketing Market Segmentation 102

Vertical Response

APRIL 25, 2022

Fortunately, with cold email marketing, you can build up your customer base. It’s all about using the right email marketing strategies to get attention from the right people. Not to worry, we’ll cover everything you need to know about these strategies in this ultimate guide to cold email marketing.

Email Marketing 59

Email Marketing Whitepaper Marketing Marketers 59

Martech

MAY 25, 2022

When your customer looks at your system, for example, the eyes dart rapidly across the user interface, triggering a cascade of neurobiological activity that can affect everything from thoughts and emotions to desired behaviors such as downloading white papers and liking your social media posts. Email marketing software. .

Whitepaper 119

Whitepaper Email Marketing CRM Customer 119

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency.

Whitepaper 98

Whitepaper Customer eBook Energy 98

Rock Content

MARCH 19, 2024

Here are some suggestions that work well when backed by solid data: Case studies are a perfect fit for B2B marketing, as they’re inherently data-based. Content marketing is an essential part of any modern digital marketing campaign, but quality content that’s helpful, informative, data-backed, and convincing is crucial in the B2B sector.

Whitepaper 98

Whitepaper Marketing Marketers eBook 98

Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. Digital assets are content and multimedia you offer on your website, landing pages, and in emails.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133