Martech

FEBRUARY 22, 2022

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. Promote events and webinars to target accounts via account-based ads and email. What it does. Why we care.

Manufacturing 98

Manufacturing CRM User-Generated Marketers 98

Businesses Grow

JUNE 20, 2022

This is both a good thing and a bad thing for marketers. In any event, marketing is more complex, especially if your core demographic is shifting from place to place. They want to see authenticity, rather than manufactured personas. Another symptom of “fragility” is marketing costs. Are you with me?

Direct Mail 145

Direct Mail Manufacturing Communications Marketers 145

Rock Content

MAY 5, 2020

In response to Coronavirus, and amid the fear of attending and sponsoring large events, many marketing teams are now forced to switch gears and think of alternative tactics away from event marketing, to accelerate pipeline while keeping the health of others in mind.

Manufacturing 124

Manufacturing Food Promotion Education 124

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. When I started five years ago, I was a field marketer.

Transform 73

Transform B2C Influencer Marketing Marketers 73

Pam Didner

APRIL 16, 2021

Meanwhile, Event marketing is likely to take on a hybrid model with in-person and online components moving forward which will impact attendee pricing models and content distribution. Digital customer touchpoints continue to surge, you need to modify your customer journey and beef up your offerings online and on your websites.

Marketers 96

Marketers Marketing Communications Manufacturing 96

Set Up

MARCH 19, 2024

At my company today, there are many women in leadership roles in marketing and across our business, and that's definitely made it easier to lead. I started in event marketing which included a lot of after hours events, trade shows, customer entertaining, and alcohol where people sometimes dropped their professionalism.

Transform 105

Transform PR Marketers Marketing 105

Econsultancy

DECEMBER 13, 2021

Data from the study has shown that, regardless of company size and/or industry, no single organisation has escaped the need to drastically cut marketing budgets as a result of Covid-19. In fact, none of the brands that participated in the survey experienced a budget that broke into a double-digit share of total revenue. A further 37.5%

Advertisers 52

Advertisers Advertising Retail Shoppers 52