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How to Sell During a Trade War

SMEI

Consider nearshoring to bring production closer to your target market. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence. Leverage regional trade agreements to access duty-free imports.

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Lending Tree’s new marketing chief says customer experience is king

Martech

CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role. Get the daily newsletter digital marketers rely on. Congratulations on your recent appointment, and how was the role of chief marketing and customer experience officer created at LendingTree?

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How to manage SEO campaigns during economic downturns

Search Engine Land

To address this, we can look to the 2008 recession and the recent pandemic – when other businesses pivoted and changed messaging across their digital marketing. Review your TAM and messaging A total addressable market, or TAM, can be defined in several ways. How they view their own finances. What objections they have.

SEO 108
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Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

While more than half of marketers reported a 10.4 Survey respondents included 314 marketing leaders at for-profit U.S. Digital marketing spending also slowed, but less dramatically: falling from a 15 percent increase in marketing spending in September to an 8.2 percent growth over the last 12 months, on average.

CMO 130
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Just Bought Marketing Automation? 9 Pro Tips for Success

Adobe Experience Cloud Blog

So, although I wasn’t going to be my company’s primary Marketo user (we had a digital marketing manager for that), I decided to learn Marketo myself. Eventually, I realized that if you want to get started quickly with marketing automation, the information you need to succeed is actually very simple. Share Your Data.

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What is Digital Transformation and why companies need it immediately

Rock Content

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. The path chosen for almost all of them is a concept called Digital Transformation. How does one begin? Motivate your team.

Transform 139
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Since the start of the pandemic, digital marketing has contributed 32.7% In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. of the marketing budget by 2026.