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How to make revenue generation a company-wide effort

Martech

Beyond marketing, sales and customer success, your product, finance, operations and executive teams are invaluable partners. This article tackles frequently discussed revenue strategies and what marketing leaders can do to work with colleagues to generate customer revenue more efficiently and effectively. Get MarTech!

Finance 111
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3 tips to tackle the annual marketing budget challenge

Martech

Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. I’ve personally experienced this utopia, but most marketers have not. Partner marketing costs. Local field marketing event.

Finance 119
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How Allied Beverage is transforming customer experience

Martech

The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. This required people from sales, product marketing, operations, finance and other departments to work on the transformation full-time.

Transform 133
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Since the start of the pandemic, digital marketing has contributed 32.7% In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. Yeah, we thought so. The result?

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Why understanding the product is a must in martech, MOps

Martech

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 101
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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

Alternative financing. The digital revolution has given rise to online-only banks without a physical branch anywhere in the world. Just how big is the market size of the fintech industry? Generating demand with fintech digital marketing. To do this, you need to identify your fintech market opportunity.

Transform 113
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Revising agile: Friday’s daily brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, how do you know when your automated experience breaks down? I recently tried to set up an online account for an important utility at my new home.

Transform 106