Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%.

Gen Z 73

Gen Z SEO Millennials Energy 73

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Sprout Social

MARCH 27, 2025

Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Buffer Marketing

JULY 22, 2024

  For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. GenZ and Millennials expect social media ads to be funny and trending, for instance, according to GWI. Don’t run the same ad on every social media platform.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

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Gen Z User-Generated Marketing Marketers 94

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

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Gen Z Millennials Marketing Marketers 133

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. Thirty-two percent of Gen Z stopped using a brand in the last year. More than half of U.S. Why we care.

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Gen Z Millennials Branding Shipping 125

Martech

APRIL 5, 2022

Get the daily newsletter digital marketers rely on. 60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Forrester ).

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Gen Z Millennials Customer Acquisition Advertising 121

Martech

JULY 28, 2022

Read next: PepsiCo’s strategies for marketing via online games and esports. This applies for Gen Z consumers, as well as those in the higher age brackets. Forty-seven percent of the top 1,000 grossing mobile games skew to Gen Z, up from 41% two years ago. Get the daily newsletter digital marketers rely on.

Gen Z 135

Gen Z Advertising Advertisers Millennials 135

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian.

Branding 87

Branding Gen Z Pharmaceutical Health 87

Marketing Insider Group

FEBRUARY 4, 2020

You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. The numbers are in: employee-generated content generates more than goodwill. With the social nature of the digital space, employee content feels more trustworthy to consumers. you protest. We couldn’t agree more.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Neil Patel

MARCH 22, 2021

Below, I break down everything you need to know about Dispo, who’s on the app, and how you can use it for your digital marketing efforts. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. What Is the Dispo App?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

JANUARY 13, 2023

Mobile apps, Facebook, social media, and text messages are the most popular ways for Gen Z and Gen X to donate. 55% prefer to donate online using their credit or debit cards — a cue that digital marketing is important. more when nonprofits offered ACH, PayPal, and digital wallet payments.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Martech

MARCH 24, 2022

Get the daily newsletter digital marketers rely on. Global metaverse market size was $47.69 NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game. billion in 2028.

Gen Z 129

Gen Z Millennials Shoppers Digital Marketing 129

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it.

Gen Z 49

Gen Z Fashion User-Generated Digital Marketing 49

Kuno Creative

MARCH 8, 2022

The entire buyer’s journey can now happen online, and more millennials (and older Gen-Z members) have moved into decision-making and decision-influencing roles. So, if you’re still relying on years-old digital marketing strategies, there’s a good chance you’re not generating the results you’d like.

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Gen Z Digital Marketing Millennials Marketing 75

Sprout Social

SEPTEMBER 29, 2020

Who can still benefit from Snapchat marketing? If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. These generations have billions of dollars of direct spending power as well as influence over household spending.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40

Marketing Insider Group

OCTOBER 25, 2021

In addition to personalized marketing messages, find ways to listen and respond to their questions. Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. In other words, you need to consider CX in every aspect of your marketing strategy.

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Market Trends Gen Z Millennials Transform 145

Martech

MAY 3, 2022

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. Get the daily newsletter digital marketers rely on.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

MAY 8, 2023

Current-day consumers, especially Millennials and Gen Z, want to buy from companies that display values and a purpose that resonates with them. Keeping up with the latest marketing trends Finally, keeping up with the latest marketing trends can be tedious for marketers.

Market Research 143

Market Research Gen Z Key Performance Indicator Millennials 143

Welcome Software

FEBRUARY 26, 2025

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. It's called marketing minimalism. because we want a slice of it too. or, doing more with less.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Martech

DECEMBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, is sustainability just a message to your audience, or is it a practice? Many cryptocurrencies and NFT vendors are already out ahead of this with their green values.

Gen Z 106

Gen Z Millennials Marketing Marketers 106

Neil Patel

DECEMBER 28, 2021

For example, I might write about how to maintain mental health as a remote digital marketer or how to help your remote team maintain their mental health. For example, we searched “digital marketing.”. Use the Google Trends Report to Find Topics that Appeal to Gen Z. percent of the world’s population.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Marketing Insider Group

DECEMBER 18, 2023

Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. This platform is known for its high engagement rates and innovative ad formats, making it a unique choice for reaching the Gen Z and Millennial demographics.

Gen Z 127

Gen Z Millennials Advertising Advertisers 127

Martech

JUNE 2, 2022

Get the daily newsletter digital marketers rely on. And for marketers targeting Gen Z and Millennials, TikTok is where the action is right now , with over one billion monthly users, almost half in the valuable 10-29 year old demographic. Processing.Please wait. Specific offerings.

Gen Z 106

Gen Z Millennials Entertainment Digital Marketing 106

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Businesses Grow

MARCH 27, 2023

ChatGPT: The rise of digital marketing Automation Data and Analytics Personalization AI and Machine Learning Bard: The field of marketing is constantly evolving, and there are a number of primary impacts that are shaping the industry today. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Marketing Insider Group

AUGUST 31, 2020

B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content. What’s Wrong with Your Lead Generation and Nurturing Processes? B2B marketing, on the other hand, hasn’t kept up. They aren’t playing the same game as their Gen Z or boomer counterparts.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 83

Transform Marketing Marketers Gen Z 83

Spiralytics

FEBRUARY 21, 2023

As a digital marketer, it’s essential to understand how these TikTok videos strongly appeal to the viewers so you can apply the psychology behind them in other areas of marketing. From individuals aged 18 to those above 55, most of the platform’s users are from the younger generations. million users, or 39.8%

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Nostalgia marketing comes across as authentic. Millennials and Gen Z.

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Gen Z Millennials Fashion Marketing 105