Sprout Social

JANUARY 15, 2025

Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content.

Influencer Marketing 100

Influencer Marketing Affiliate Marketing Branding Gen Z 100

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Center your strategies on education and transparency over in-your-face promotion.

Branding 87

Branding Gen Z Pharmaceutical Health 87

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. The app is used by people of all ages, but Gen Z have notable expectations from WhatsApp and businesses. DHL offers multiple ways for customers to track deliveries, including through their WhatsApp digital assistant.

Gen Z 70

Gen Z Marketing Marketers Logistics 70

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it.

Gen Z 49

Gen Z Fashion User-Generated Digital Marketing 49

Martech

APRIL 5, 2022

Get the daily newsletter digital marketers rely on. 60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Forrester ).

Gen Z 121

Gen Z Millennials Customer Acquisition Advertising 121

Hootsuite

OCTOBER 18, 2024

What is social media marketing? Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Neil Patel

NOVEMBER 23, 2020

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. They identified a shift in their audience and pivoted to capture the market through the right channels.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Neil Patel

MARCH 22, 2021

Below, I break down everything you need to know about Dispo, who’s on the app, and how you can use it for your digital marketing efforts. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. What Is the Dispo App?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Sprout Social

SEPTEMBER 29, 2020

Who can still benefit from Snapchat marketing? If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. These generations have billions of dollars of direct spending power as well as influence over household spending. Cross-promote content from other platforms.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Rock Content

JULY 16, 2024

Why should you, as a marketer, keep a closer eye on “the front page of the internet”? However, many Gen Z Reddit users don’t quite agree — especially when it comes to product information. Gen Z users are at the forefront of this shift. It makes a lot of sense, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% The market is expected to reach $786.2 This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Businesses Grow

MARCH 27, 2023

ChatGPT: The rise of digital marketing Automation Data and Analytics Personalization AI and Machine Learning Bard: The field of marketing is constantly evolving, and there are a number of primary impacts that are shaping the industry today. There are two types of marketing: direct marketing and brand marketing.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Customers.ai

NOVEMBER 20, 2024

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. It was a brilliant strategy to maximize the impact of such a major promotional moment! If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram.

PR 76

PR Gen Z User-Generated Analytics 76

Marketing Insider Group

DECEMBER 18, 2023

Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. This platform offers insights into trending topics and helps identify influencers who can authentically promote content, significantly boosting engagement and reach.

Gen Z 127

Gen Z Millennials Advertising Advertisers 127

Neil Patel

DECEMBER 3, 2021

You may have heard about the great resignation, but what is it, and what can you do to stop your digital marketing agency staff from leaving? Burnout is a factor for Generation Z age groups too and this group also wants greater flexibility and control over their schedules, and they’re dissatisfied with their work/life balance.

Digital Marketing 109

Digital Marketing Health Gen Z Marketing 109

Martech

MAY 3, 2022

What is social media marketing? Social media marketing refers to creating content to engage with audiences on social media platforms. The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 83

Transform Marketing Marketers Gen Z 83

Spiralytics

FEBRUARY 21, 2023

When applied in the social media context, simply community commerce means the act of selling or promoting products on different social media platforms. As a digital marketer, it’s essential to understand how these TikTok videos strongly appeal to the viewers so you can apply the psychology behind them in other areas of marketing.

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?! See you there!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Bannerflow

DECEMBER 16, 2019

Gen Z targeted advertising. Gen Z targeted advertising. There’s been one, specific demographic on every marketer’s mind in recent years – millennials. In 2020, expect to see a trend for advertising that attempts to capture Gen Z’s attention. Who is Generation Z? Contextual targeting.

Gen Z 81

Gen Z Advertising Advertisers Millennials 81

Hubspot Marketing

MAY 13, 2020

Vana Korrapati, a digital marketing strategist, says, "Identify your target audience and their pain points. Plus, if you implement this strategy, you'll diversify your content marketing plan. Then, you can promote it through your owned media channels. This is an excellent way to expand your audience for free.

Gen Z 144

Gen Z User-Generated Inbound Marketing Marketing 144

Neil Patel

NOVEMBER 26, 2020

Going digital will also be key to meeting today’s new luxury consumers and those of tomorrow. Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital Advertising is Targeted.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. billion views in just three weeks.

Gen Z 125

Gen Z Transform Retail Entertainment 125

Marketing Insider Group

AUGUST 31, 2020

B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content. What’s Wrong with Your Lead Generation and Nurturing Processes? 42% hold managerial positions.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Marketing Insider Group

OCTOBER 25, 2021

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. In other words, you need to consider CX in every aspect of your marketing strategy.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

DECEMBER 22, 2021

This means that brand values are now part of your unique selling point — and if you’re not promoting values that align with your audience, it’s likely that one of your competitors will. However, inclusive marketing isn’t just a tactic to pander to audiences.

Gen Z 116

Gen Z Marketing Marketers Promotion 116

Hubspot Marketing

MAY 31, 2024

When to Use Native Advertising There are several situations where you should consider making native ads part of your marketing mix. Display advertising is the traditional method of digital marketing where ads display on a sidebar, banner, or pop-up of a website or platform. First, encourage user-generated content (UGC).

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106

TechWyse

MARCH 28, 2023

Find Influencers who match the brand’s tone, and use their influence to further promote the brand with freshness and novelty. Marketing Content to Gen Z? They flash across our screens, promoting everything, from the latest gadgets and luxury makeup products to tantalizing fragrances and trendy clothes.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Rock Content

JANUARY 18, 2021

2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Sachs Marketing Group

SEPTEMBER 21, 2022

As email marketing becomes more and more popular, it’s important to understand the benefits that come with using this type of marketing. Email marketing is one of the most effective and efficient ways to connect with your customers and promote your brand. Increase Your Digital Marketing ROI.

Email Marketing 104

Email Marketing Gen Z Millennials User-Generated 104

Marketing Insider Group

FEBRUARY 14, 2023

Maybe your President’s Day promotion performed ridiculously well last year, so you’ll definitely want to offer that again. Here are some real-life examples: Start Creating Content That Converts | Exclusive Offer (Marketing Insider Group) Clock’s ticking 50% OFF 500+ items (Urban Outfitters) Welcome Gift! Save time (and Advil) in 2022!

Gen Z 144

Gen Z eBook Digital Marketing SEO 144

Businesses Grow

JANUARY 5, 2023

” Your job as a leader is to “hire well and promote.” I read this thing from a Gen Z newsletter, and the person from Gen Z said, we will not be stressed. You know, and incidentally, I don’t lay that trip on the Gen Z ers. As I said, I’m not blaming it on Gen Z.

Gen Z 120

Gen Z Place Education Branding 120