Content Marketing Institute

APRIL 5, 2018

She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. Cover image by Joseph Kalinowski/Content Marketing Institute. The post How to Create Unified Content That Works in Diverse Global Markets [Examples] appeared first on Content Marketing Institute.

Global Marketing 111

Global Marketing Marketers Marketing Communications 111

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. The Ultimate List of Types of Marketing. Account-based Marketing. Buzz Marketing. Digital Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Adobe Experience Cloud Blog

OCTOBER 23, 2019

Abhishek Chandra , Marketing Ops Manager, WundermanMSC. Adele Miller , Global Marketing Automation Manager, IFS. Anju Visen-Singh , Acting Associate Vice-President, Marketing, University of Calgary. Anna McLauchlan , Head of Lifecycle Marketing, Trade Me. Chelsea Kiko , Senior Manager, Marketing Ops, Hileman Group.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Hubspot Marketing

MAY 26, 2017

We've found there's no better combination than having an SLA and doing inbound marketing. According to this year's report, inbound organizations with SLAs are 3X more likely to rate their marketing strategy as effective compared to outbound organizations with misaligned marketing and sales teams. ( What Can You Do?

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

illumin

JANUARY 21, 2025

The online travel market is of particular interest, with online travel sales expected to make up 75% of the market by 2029. of the global market. By understanding industry trends and customer preferences , as well as implementing strategies to provide travelers with their ideal vacation experience.

Copywriting 59

Copywriting Advertising Advertisers Global Marketing 59

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. Do you want to continue to be updated with Marketing best practices?

Branding 97

Branding Global Marketing Fashion Whitepaper 97

SMA Marketing

APRIL 13, 2023

Finally, by incorporating SEO principles into your Internet marketing strategy natively through blog posts and other digital channels, your business can help improve its online visibility within search engine results pages (SERPs) across multiple search engines. Studies show that 67% of the buying cycle happens online.

Affiliate Marketing 94

Affiliate Marketing Marketers Marketing Millennials 94

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 126

Thought Leadership Content Marketing Transform CMO 126

Martech

FEBRUARY 1, 2022

” In a new report , “NextGen Event Optimized for Outcomes,” a survey of 150 global marketing leaders finds that 65% believe event marketing “will mature to align all events — virtual, in-person, and hybrid — to marketing outcomes. Virtual is here to stay.

CMO 98

CMO Event Marketing Global Marketing Marketers 98

Search Engine Land

MARCH 16, 2023

The biggest obstacle is working for global clients with a “decentralized” approach to marketing. Often, they have siloed organizational structures, making them unable to appropriately communicate SEO and paid media initiatives across global markets.

SEO 91

SEO Global Marketing CMO Search Marketers 91

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketers Marketing Global Marketing 140

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. The advent of MarTech and data-driven marketing. Follow her @kathleenschaub.

Transform 110

Transform CMO Global Marketing Direct Mail 110

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. Europe and Asia.

CRM 106

CRM eCommerce Retail User-Generated 106

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. Why is disruptive marketing so important? What are their marketing strategies?

Gen Z 121

Gen Z Marketers Marketing User-Generated 121

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Cheri joined ON24 earlier this year as Head of Strategy and Research.

Transform 143

Transform Thought Leadership Event Marketing Analytics 143

Adobe Experience Cloud Blog

OCTOBER 2, 2015

DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. Vidyard’s Space Camp – October 6 th – 7 th – San Francisco, CA | How to build a strong video marketing program and incorporate it into your overall marketing strategy. Mobile Marketing Forum – May 10 th – 11 th – New York, NY.

Thought Leadership 134

Thought Leadership Marketers Marketing CRM 134

Rock Content

JANUARY 6, 2024

Apple’s success in the global market stems from consistent customer experience. 10 Tips for Implementing Your Multilingual Content Marketing Strategy If you made it this far, you want to adapt your content into multiple languages. You need to come up with a strategy yourself. But where should you start?

Content Marketing 98

Content Marketing Marketers Marketing Global Marketing 98

Adobe Experience Cloud Blog

JANUARY 18, 2017

Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy. Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy.

SEO 123

SEO Thought Leadership User-Generated PR 123

Rock Content

APRIL 18, 2023

For some brands, the entire global market may be the target. Here’s a brief look at why localizing is important if you’re looking to take your brand beyond the boundaries of your home base: Proper localizing helps a global brand build credibility within the desired markets. How To Get Started with Website Localization?

Logistics 97

Logistics Global Marketing SEO Brand Management 97

Pam Didner

JUNE 20, 2022

You can also ask digital marketing to talk about customer journeys, website refresh, etc. Here is a long list of topics you can discuss: Marketing plans. The global/geo Center of Excellence should be customized based on organizational needs. Does your organization utilize both corporate and geo-marketing groups?

Transform 96

Transform Marketers Marketing New Technology 96

Rock Content

APRIL 5, 2023

As a digital marketer, you understand how complicated it can be to follow all the best content marketing practices. A content cloud management system or platform will help bring together the different parts of your content marketing strategy. But Will It Really Happen?

Management 94

Management Global Marketing Content Marketing Marketing Strategy 94

Content Marketing Institute

AUGUST 24, 2018

As head of content and social media marketing for the group, Jason Miller orchestrated it all, and earns a 2018 Content Marketer of the Year nomination. HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials. The Sophisticated Marketer’s Guide to Content Marketing.

Entertainment 90

Entertainment Thought Leadership CMO Marketers 90

Hubspot Marketing

DECEMBER 22, 2023

Image Source This knowledge lets you tailor your products and marketing strategies to align perfectly with your audience's wants and needs. This hub made a unified source for the organization's diverse data needs, including Management, Data Analytics, Business Intelligence, and Digital Marketing.

Branding 132

Branding Transform User-Generated SEO 132

Duct Tape Marketing

NOVEMBER 20, 2014

Suggest what that data means for your company’s future marketing strategy. About Liz O’Neil Dennison – Liz is content marketing manager at Kapost, a software that allows marketers to develop, manage, distribute and analyze their content from one place. Don’t just include the data from your audit.

Copywriting 78

Copywriting Whitepaper eBook Global Marketing 78

Vertical Response

MARCH 22, 2024

From e-commerce platforms to digital marketing consultancies, the online business world is a spectrum of opportunities. Beyond core administrative tasks, some virtual assistants also provide marketing support skills such as formatting newsletters and managing social media accounts.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Pam Didner

APRIL 16, 2021

How to Better Support Sales With Marketing Content. 3 Content Marketing Ideas To Help Manufacturing Sales. When digital marketing becomes complicated, marketers tend to get overwhelmed. No one wants to spend time on this in the marketing department. Yes, it’s a cliché: teamwork makes dream work.

Marketers 96

Marketers Marketing Communications Manufacturing 96

Rock Content

JULY 21, 2020

An efficient Digital Marketing strategy can bring a variety of benefits to your business. One of the most relevant types of content for a marketing strategy is the infographic, which mixes text and images to make the persona’s understanding easier. Do you know how to make an infographic ?

User-Generated 72

User-Generated Promotion Health Global Marketing 72

Traackr

AUGUST 18, 2015

Despite the challenges, successful global influencer marketing campaigns are flourishing, largely due to the development of global marketing technologies. Global influencer discovery and engagement capabilities are helping Philips ASEAN build their innovative digital marketing model in Singapore.

Influencer Marketing 45

Influencer Marketing B2C Global Marketing Communications 45

Rock Content

AUGUST 14, 2017

Neistat’s technology company, Beme, was acquired by CNN so now Neistat is helping CNN build out a new digital network. Linda Boff, CMO of GE leads all global marketing, brand, content, digital, sponsorship, and customer experience for the company. 2) The energy will pump new life into your content marketing blood.

Content Marketing 49

Content Marketing Energy CMO Marketers 49

Pam Didner

OCTOBER 8, 2021

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19. How to Change, and Adapt Your Marketing Strategy. The post It’s Time To Crush Your Marketing Campaign Plan appeared first on Pam Didner | B2B Marketing & Sales.

PR 77

PR Marketers Marketing eBook 77

Traackr

AUGUST 18, 2015

Despite the challenges, successful global influencer marketing campaigns are flourishing, largely due to the development of global marketing technologies. Global influencer discovery and engagement capabilities are helping Philips ASEAN build their innovative digital marketing model in Singapore.

Influencer Marketing 40

Influencer Marketing B2C Global Marketing Communications 40

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete.

Marketing Mix 129

Marketing Mix Global Marketing PR Thought Leadership 129

Use Insider

DECEMBER 13, 2023

By inputting parameters and objectives, AI can propose innovative concepts and strategies that marketers may not have considered that will resonate with their target audience. This ensures that marketing messages are culturally relevant and resonate with diverse audiences. Frequently asked questions What is generative AI?

Customer 52

Customer User-Generated Customer Journey Transform 52

Duct Tape Marketing

APRIL 2, 2025

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.

Marketers 75

Marketers Marketing Branding Communications 75

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated. Try influencer marketing. You need a plan, man.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Spiralytics

JANUARY 9, 2023

However, the company’s decision to eliminate third-party cookies sets a precedent for the future of advertising, as the company holds 83% of the global market share in search engines. The digital marketing landscape is ever-evolving, so it’s part of your role as a marketer to adapt to these changes quickly.

Shipping 103

Shipping Marketers Marketing Digital Marketing 103

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% Digital advertising now receives 40.7% of UK marketing budgets, up 18.5

Advertising 52

Advertising Advertisers Retail Shoppers 52