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5 Trends In Digital Marketing That Can Affect Local Marketing

Marketing Insider Group

It’s more important now than ever for companies to use their digital platforms to make positive statements and publish actions that unite their customers and boost their PR. Transparency will be just as important for local marketing as it is for national and global marketing.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Insiders

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12 Questions You Need to Ask Before Hiring an SEO Company

Adobe Experience Cloud Blog

Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy. Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy.

SEO 123
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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105
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Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder

Duct Tape Marketing

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Earned media, yes, traditional pr, but also digital. This is John Jantsch, my guest today, Shama Hyder.

SEO 90
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My Secret Playbook: 28 Hacks Guaranteed to Grow Your Traffic and Sales

Neil Patel

From Facebook to Google, marketing is continually changing and getting harder. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. This is why marketing has become so competitive. If you want to boost your brand queries, you have to do crazy PR stunts. Hack #1: Video remarketing.

eBook 111
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It’s Time To Crush Your Marketing Campaign Plan

Pam Didner

A campaign plan is an internal and confidential documentation that: Aligns the product, business units, corporate marketing, national marketing, sales, PR/and agency partners. Guides sales, PR/AR, and marketing executions. The PR team works on briefing to update the press and analysts.

PR 77