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I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP GlobalMarketing. His work in both ThoughtLeadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.
We’ve compiled 11 crucial digitalmarketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B DigitalMarketing Trends for 2021. ThoughtLeadership.
In our annual predictions piece, our globalmarketing team uncovers the best nuggets of wisdom they had to offer about what to expect with AI , digitalmarketing, and more. Don’t forget to reflect on your past years’ successes and failures. Reflection is an important part of any planning period.
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Here are some presentations that I’m personally looking forward to: Adopt and Adapt: Trends in GlobalDigitalMarketing. While global brands exemplify the “go big or go home” expression, getting there isn’t always easy. Sunday, Oct 16, 10:50 AM – 11:34 AM.
Danielle Balestra, Director of Marketing Operations, Memorial Sloan Kettering Cancer Center. Jenn DiMaria, Marketing Automation Consultant, RevEngine Marketing, a Digital Pi company. Jim D’Arcangelo, SVP – Growth Marketing, UpCity. Joe Isaac, GlobalMarketing Manager, GE Healthcare.
DMA and GlobalMarketing Conference – Oct 4 th - 7 th – Boston, MA. Vidyard’s Space Camp – October 6 th – 7 th – San Francisco, CA | How to build a strong video marketing program and incorporate it into your overall marketing strategy. Mobile Marketing Forum – May 10 th – 11 th – New York, NY.
I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thoughtleadership and much more. Read up on the topic, attend webinars and digital events.
Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP GlobalMarketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. The advent of MarTech and data-driven marketing. Follow her @kathleenschaub.
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Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digitalmarketing strategy. Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy.
In that spirit, here are my “Top 10 Insanely Great” Ah Hah Moments from the 2021 ITSMA Marketing Vision Virtual Conference, with inspiration from David Letterman’s classic “Top Ten” lists: ABM is the new Black — or is it the new Pink? The ThoughtLeadership Journey is Here to Stay. Invest in Competitive Intelligence.
Other downloads followed the same formula: The Sophisticated Marketer’s Guide to ThoughtLeadership. The Sophisticated Marketer’s Guide to Content Marketing. The Sophisticated Marketer’s Guide to GlobalMarketing. Outside of work, Jason moonlights as a concert photographer.
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