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SaaS Inbound Marketing: Strategies for Software as a Service Companies

Aspiration Marketing

Inbound marketing is a strategic approach that organically attracts ideal customers through valuable content and engaging experiences. Instead of chasing prospects, inbound marketing draws them in with relevant information and builds trust over time. The answer?

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9 Different Types of Landing Pages for Inbound Marketing

Aspiration Marketing

In an effort to clear up some of the mystery surrounding these powerful marketing tools, here’s a round-up of the top 9 varieties we see in use today. They’re ordered roughly from most to least common (at least in terms of effective use by digital marketers in our experience).

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The Role of Influencers in Consumer Purchasing Decisions

Jeff Bullas

And in this article, we’ll explore the role influencers play when marketing your business. What is influencer marketing? Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

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The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like?

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Digital Marketing Professional Certificate Study Guide

Calvyn Lee Blog

Surprisingly to me, a friend from Mexico introduce me CertiProf Digital Marketing Professional Certificate (DMPC) exam, and it is FREE at this moment. I will add this course into my list of free digital marketing course. What is Digital Marketing Professional Certificate (DMPC)? Drip marketing.

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Outbound Marketing Strategies in the Digital Age: When to Use Them

Aspiration Marketing

If you follow digital marketing trends, you may get the impression that inbound marketing is in and outbound marketing is out. But choosing the right strategy for your company requires being open to both approaches as you need them.