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The Role of Influencers in Consumer Purchasing Decisions

Jeff Bullas

And in this article, we’ll explore the role influencers play when marketing your business. What is influencer marketing? Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

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The Future of SEO: Predictions for 2023 and Beyond [Video]

Aspiration Marketing

Search Engine Optimization (SEO) is critical to any digital marketing strategy. With most consumers turning to search engines like Google to find products and services online, having a solid SEO strategy is essential for businesses looking to increase their online visibility and drive traffic to their websites.

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Digital Marketing Professional Certificate Study Guide

Calvyn Lee Blog

Surprisingly to me, a friend from Mexico introduce me CertiProf Digital Marketing Professional Certificate (DMPC) exam, and it is FREE at this moment. I will add this course into my list of free digital marketing course. What is Digital Marketing Professional Certificate (DMPC)? Drip marketing.

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Topical Map for Digital Marketing Niches

Calvyn Lee Blog

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For SEO, sub-topics could include on-page optimization, backlink building, keyword research, etc.

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8 Digital Marketing courses to boost your career

Rock Content

Are you looking for some improvement in your marketing skills? Digital Marketing courses are a good option for you to understand what’s trending in the field and how to get better results with your strategy and manage your resources properly. Inbound Marketing by Hubspot. Udacity Digital Marketing Course .

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What is SERP, and How To Get Featured?

Aspiration Marketing

Understanding SERPs is crucial for any website manager or digital marketer as they directly influence organic traffic and online visibility. So, if you want to take your digital marketing efforts to new heights and rank in SEO, SERPs are your starting point.