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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. What results can you expect from each marketing effort?

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Ultimately, you'll want to differentiate your social media marketing strategy from your competitors', so you don't want to copy them.

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What It Takes to Run a Successful Digital Marketing Campaign in 2025

Sachs Marketing Group

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Adaptability in a Fast-Changing Digital Environment The only constant in digital marketing is change.

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6 Tips for Starting an Influencer Marketing Program

Marketing Insider Group

Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. According to a Business Insider report on the state of the influencer marketing industry, a staggering 96% of U.S. Get Explicit Consent From Every Influencer You Work With.

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The Role of Influencers in Consumer Purchasing Decisions

Jeff Bullas

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.